About Piictu
Piictu is a Media & Entertainment company based in New York (United States) founded in 2011, and was acquired by Betaworks in May 2013. Mobile app for photo conversations. It operates in the Media & Entertainment and Telecommunications sectors. Piictu has raised $1.73 million across 3 funding rounds from investors including SoftBank Group, Techstars and SoftBank. Its focus areas include Consumer, Online Photos, Sharing and Messengers. Its competitors include Instagram, Snapchat and Snap; 2 of its 3 listed competitors have raised funding.
Company details
Piictu was founded in 2011 in New York, United States, within the mobile social networking sector. A platform is provided through its app, piictu.com, where photos can be snapped and posted by users to engage in conversations. Live responses from friends and the broader community are facilitated, enabling collaboration around ideas across social networks. Operations focus on user-generated photo sharing and interactive feedback.
- Headquarters New York, United States
- Stage Acquired
- SectorsMedia & EntertainmentTelecommunications
- Website piictu.com
- Social LinkedIn X Facebook
- Acquired by Betaworks (May 2013)
- Total Equity Funding$1.73M (USD)
in 3 rounds
- Latest Funding Round$1M (USD), Seed
May 2012
- InvestorsSoftBank Group
& 4 more
- Acquired byBetaworks
(May 2013)
Funding Insights of Piictu
Piictu has successfully raised a total of $1.73M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in May 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.73M
- Total Rounds 3
- Last Round Seed — $1M
- Investors Count 5
All 3 funding rounds of Piictu with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2012 | $1M | Seed | – | – | |
| Sep 2011 | $730,000 | Seed | – | – | |
| Jul 2011 | Seed | – | – |
5 investors in total: 5 institutional.
Investors in Piictu
Piictu has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include SoftBank Group, Techstars and SoftBank.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
VC firm investing in seed and early stage companies in the US | rre.com | New York, United States | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Investing in creators, organizing AI events, and building community in New York. | betaworks.com | |||
PE and VC fund focused on fintech, Adtech, gaming, eCommerce, and multiple sectors | softbank.com | Newton, United States | ||
Investments are directed toward multiple sectors via fund of funds. | 1981 | group.softbank | Minato City, Japan |
Investor details for Piictu
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Piictu
4 dated milestones of Piictu across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Piictu is founded.
- Funding First funding round.
- Funding Latest funding round, Seed, of $1.0M.
- Exit Acquired by Betaworks.
Competitors of Piictu
Piictu has 3 listed competitors in our database, 2 of them funded. They include Instagram, Snapchat and Snap.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| instagram.com | 2010 | San Francisco, United States | $57.05M | 51,434 | Social platform for photo and video sharing | |
| snapchat.com | 2011 | Los Angeles, United States | $2.62B | 97 | Multimedia messaging application for ephemeral photos and videos is provided. | |
| snap.com | 2011 | Santa Monica, United States | 5,289 | Communication and media sharing are enabled via an online platform. |
Detailed competitors of Piictu
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Piictu
Websites that share an audience with Piictu (piictu.com).
Websites whose visitors overlap most with Piictu. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| techcrunch.com | 100% | 8.3M | #10,239 | View details | |
piictu-api-dev.heroku.com | piictu-api-dev.heroku.com | 85% | – |
Top companies in Photography & Online Media Services
3 companies that operate in the same segment as Piictu (Photography & Online Media Services) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Royalty-free stock photos, creative images, and vectors are supplied globally. | 1995 | Seattle, Washington, United States | USD 625 M | USD 939.29 M | 1,700 | |
AI-enabled photorealistic 3D capturing technology is provided for e-commerce. | 2021 | San Francisco, California, United States | USD 1.06 B | 497 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Piictu
Piictu was founded in 2011.
Piictu is headquartered in New York, United States. It is registered at New York, New York, United States.
Piictu is a funded company, having raised a total of $1.73M across 3 funding rounds to date.
Piictu was founded in 2011 in New York, United States, within the mobile social networking sector. A platform is provided through its app, piictu.com, where photos can be snapped and posted by users to engage in conversations. Live responses from friends and the broader community are facilitated, enabling collaboration around ideas across social networks. Operations focus on user-generated photo sharing and interactive feedback.
Piictu has 5 investors. Key investors include SoftBank Group, Techstars, SoftBank, RRE Ventures, and Betaworks.
Yes. Piictu was acquired by Betaworks in May 2013.