About Pillar Money
Pillar Money is a company based in London (United Kingdom) founded in 2021 by Adam Lewis and Ashutosh Bhatt was acquired by LemFi in June 2025.. Pillar Money has raised $3.21 million across 1 funding round from investors including LemFi. Pillar Money offers products and services including Pillar App, Pillar Cards, and Pillar Monitor. Pillar Money operates in a competitive market with competitors including Aquacard, Bits, BuildMyCreditScore, ScorebyDND and ZORRZ, among others.
- Headquarter London, United Kingdom
- Founders Adam Lewis, Ashutosh Bhatt
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Affinitech Ltd
- Date of Incorporation 22 Sep, 2021
- Jurisdiction PETERBOROUGH, UNITED KINGDOM
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Products & Services of Pillar Money
Pillar Money offers a comprehensive portfolio of products and services, including Pillar App, Pillar Cards, and Pillar Monitor. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for tracking and improving user credit scores in the UK
Cards for building credit with no overseas fees and limits up to £10,000
Free service within app for monitoring UK credit scores
Funding Insights of Pillar Money
Pillar Money has successfully raised a total of $3.21M through 1 strategic funding round. The most recent funding activity was a Seed round of $3.21 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $3.2M
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First Round
First Round
(12 Nov 2021)
- Investors Count Investors Count
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Nov, 2021 | Amount | Seed - Pillar Money | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pillar Money
Pillar Money has secured backing from 1 investor. Prominent investors backing the company include LemFi. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Cross-border payments are enabled for sending and receiving money internationally.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pillar Money
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pillar Money
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pillar Money Comparisons
Competitors of Pillar Money
Pillar Money operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aquacard, Bits, BuildMyCreditScore, ScorebyDND and ZORRZ, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offers credit cards for bad credit to help improve user credit scores effectively.
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| domain | founded_year | HQ Location |
Developer of virtual credit cards for consumers to build credit scores
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| domain | founded_year | HQ Location |
Provider of a debit card service for credit score building
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| domain | founded_year | HQ Location |
Credit builder payment cards for individuals
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| domain | founded_year | HQ Location |
Provides free secured credit card with BNPL and tools for credit building.
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| domain | founded_year | HQ Location |
Provides an online marketplace for credit builder loans designed for individuals.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pillar Money
Frequently Asked Questions about Pillar Money
When was Pillar Money founded?
Pillar Money was founded in 2021.
Where is Pillar Money located?
Pillar Money is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Pillar Money?
Ashutosh Bhatt is the current CEO of Pillar Money. They have also founded this company.
Is Pillar Money a funded company?
Pillar Money is a funded company, having raised a total of $3.21M across 1 funding round to date. The company's 1st funding round was a Seed of $3.21M, raised on Nov 12, 2021.
What does Pillar Money do?
Pillar was founded in 2021 in London, United Kingdom, as a fintech platform focused on digital lending. Credit building loans are offered alongside a financial app that tracks credit scores and delivers tips for financial improvement. Credit cards designed to enhance user credit scores are also provided, along with tools for ongoing credit monitoring. Operations center on supporting users in the UK financial sector.
Who are the top competitors of Pillar Money?
Pillar Money's top competitors include Leap, Bits and BuildMyCreditScore.
What products or services does Pillar Money offer?
Pillar Money offers Pillar App, Pillar Cards, and Pillar Monitor.
Who are Pillar Money's investors?
Pillar Money has 1 investor. Key investors include LemFi.