About Pimentae
Pimentae is a company based in London (United Kingdom) founded in 2020 by Alice Parmiter and Wynter Karo.. Pimentae has raised $2.67 million across 2 funding rounds from investors including FIGR Ventures, Revenge Capital and Solo Investments. Pimentae offers products and services including Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper. Pimentae operates in a competitive market with competitors including Served, Bar Buoy, BatchBuddy, Asterley Bros and Cocktail Life, among others.
- Headquarter London, United Kingdom
- Founders Alice Parmiter, Wynter Karo
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pimenta Ltd
- Date of Incorporation 28 Sep, 2020
- Jurisdiction LONDON, UNITED KINGDOM
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Annual Revenue
$200.1 K (USD)645as on Dec 31, 2022
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Net Profit
$-132.16 K (USD)-613as on Dec 31, 2022
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EBITDA
$-132.16 K (USD)-613as on Dec 31, 2022
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Total Equity Funding
$2.67 M (USD)
in 2 rounds
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Latest Funding Round
$2.04 M (USD), Seed
Jun 25, 2025
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Investors
FIGR Ventures
& 2 more
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Employee Count
Employee Count
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Products & Services of Pimentae
Pimentae offers a comprehensive portfolio of products and services, including Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Fresh tequila blend with grapefruit for refreshing ready-to-drink experience.
Tequila cocktail with citrus and chili for a flavorful kick.
Cool tequila mix with cucumber for light and vibrant taste.
Packaged set of cocktails for gifting and sharing occasions.
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Funding Insights of Pimentae
Pimentae has successfully raised a total of $2.67M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.04 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.0M
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First Round
First Round
(05 May 2023)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2025 | Amount | Seed - Pimentae | Valuation | FIGR Ventures | |
| May, 2023 | Amount | Seed - Pimentae | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pimentae
Pimentae has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include FIGR Ventures, Revenge Capital and Solo Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage consumer businesses are supported through responsible investments.
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Founded Year | Domain | Location | |
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Revenge Capital is focused on impact-driven venture investments.
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Founded Year | Domain | Location | |
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Solo Investments is focused on funding innovative entrepreneurial ventures.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pimentae
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pimentae
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pimentae Comparisons
Competitors of Pimentae
Pimentae operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Served, Bar Buoy, BatchBuddy, Asterley Bros and Cocktail Life, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering cocktails
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| domain | founded_year | HQ Location |
Internet first brand offering cocktails
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| domain | founded_year | HQ Location |
Online platform offering cocktail kits
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| domain | founded_year | HQ Location |
Botanical spirits are crafted by Asterley Bros in London.
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| domain | founded_year | HQ Location |
A platform delivering cocktail kits for home use.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Pimentae
When was Pimentae founded?
Pimentae was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Where is Pimentae located?
Pimentae is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Pimentae a funded company?
Pimentae is a funded company, having raised a total of $2.67M across 2 funding rounds to date. The company's 1st funding round was a Seed of $628.82K, raised on May 05, 2023.
What is the annual revenue of Pimentae?
Annual revenue of Pimentae is $200.1K as on Dec 31, 2022.
What does Pimentae do?
Pimentae was established in 2020 in London, United Kingdom, as an internet-first brand in the alcoholic beverages sector. Bottled margaritas and other tequila-based cocktails are provided through direct-to-consumer delivery services. Operations focus on e-commerce distribution, enabling nationwide access within the UK. The company is led by co-founders Alice Parmiter and Wynter Karo, with emphasis on ready-to-drink formats for convenience.
Who are the top competitors of Pimentae?
Pimentae's top competitors include Served, Bar Buoy and Asterley Bros.
What products or services does Pimentae offer?
Pimentae offers Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper.
Who are Pimentae's investors?
Pimentae has 3 investors. Key investors include FIGR Ventures, Revenge Capital, and Solo Investments.