Pimentae

London, United Kingdom Founded: 2020 • Age: 6 yrs
Internet first brand offering tequila cocktails
Annual revenue $200,104 Latest available
Total funding $4.5M 5 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products 4 Services tracked
Competitors 7 Brand Intelligence

About Pimentae

Pimentae is a company based in London (United Kingdom) founded in 2020 by Alice Parmiter and Wynter Karo. Pimentae has raised $4.47 million across 5 funding rounds from investors including FIGR Ventures, Revenge Capital and Solo Investments. Pimentae offers products and services including Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper. Pimentae operates in a competitive market with competitors including Served, Bar Buoy, BatchBuddy, Asterley Bros and Cocktail Life, among others.

  • Headquarter London, United Kingdom
  • Founders Alice Parmiter, Wynter Karo
  • Sectors
    Retail
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Pimenta Ltd
  • Date of Incorporation 28 Sep, 2020
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $200.1 K (USD)
    645
    as on Dec 31, 2022
  • Net Profit
    -$132.16 K (USD)
    -613
    as on Dec 31, 2022
  • EBITDA
    -$132.16 K (USD)
    -613
    as on Dec 31, 2022
  • Total Equity Funding
    $4.47 M (USD)

    in 5 rounds

  • Latest Funding Round
    $2.04 M (USD), Seed

    Jun 25, 2025

  • Investors
  • Employee Count
    Not available
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Products & Services of Pimentae

Pimentae offers a comprehensive portfolio of products and services, including Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper.

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Primary

Fresh tequila blend with grapefruit for refreshing ready-to-drink experience.

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Tequila cocktail with citrus and chili for a flavorful kick.

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Cool tequila mix with cucumber for light and vibrant taste.

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Packaged set of cocktails for gifting and sharing occasions.

People of Pimentae

Headcount 1-10
Employee Profiles 2
Employee Profiles
People
Wynter Karo
Co-Founder
People
Katie Arabella Ward
Senior National Account Manager

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Teams

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Funding Insights of Pimentae

Pimentae has successfully raised a total of $4.47M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $2.04 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Pimentae

Pimentae has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include FIGR Ventures, Revenge Capital and Solo Investments.

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Venture Fund
Investor Description Founded Year Domain Location
Early-stage consumer businesses are supported through responsible investments.
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Revenge Capital is focused on impact-driven venture investments.
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Solo Investments is focused on funding innovative entrepreneurial ventures.
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Investor details for Pimentae

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Investments & Acquisitions by Pimentae

Investments
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Investment portfolio details for Pimentae

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Financial Statements - Pimentae

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Detailed financials for Pimentae

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Pimentae Comparisons

Pimentae Primary company
Description
Internet first brand offering tequila cocktails
Location
London, United Kingdom
Founded Year
2020
Annual Revenue
$200.1 K (USD)
Net Profit
-$132.16 K (USD)
EBITDA
-$132.16 K (USD)
Employees
Not available
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Peer comparison for Pimentae

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Pimentae

Pimentae operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Served, Bar Buoy, BatchBuddy, Asterley Bros and Cocktail Life, among others.

Company Name Domain Founded year HQ Location Description
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Internet first brand offering cocktails
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Internet first brand offering cocktails
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Online platform offering cocktail kits
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Botanical spirits are crafted by Asterley Bros in London.
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A platform delivering cocktail kits for home use.
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Detailed competitors of Pimentae

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Latest news on Pimentae

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Complete news archive for Pimentae

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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Pimentae

Pimentae was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Pimentae is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Pimentae is a funded company, having raised a total of $4.47M across 5 funding rounds to date.

Annual revenue of Pimentae is $200.1K as on Dec 31, 2022.

Pimentae was established in 2020 in London, United Kingdom, as an internet-first brand in the alcoholic beverages sector. Bottled margaritas and other tequila-based cocktails are provided through direct-to-consumer delivery services. Operations focus on e-commerce distribution, enabling nationwide access within the UK. The company is led by co-founders Alice Parmiter and Wynter Karo, with emphasis on ready-to-drink formats for convenience.

Pimentae's top competitors include Served, Bar Buoy and Asterley Bros.

Pimentae offers Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper.

Pimentae has 3 investors. Key investors include FIGR Ventures, Revenge Capital, and Solo Investments.

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