About Pimentae
Pimentae is a Retail company based in London (United Kingdom) founded in 2020 by Alice Parmiter and Wynter Karo. Internet first brand offering tequila cocktails. Pimentae has raised $4.47 million across 5 funding rounds from investors including FIGR Ventures, Revenge Capital and Solo Investments. Pimentae offers products and services including Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Beverages. Its legal entity is PIMENTA LTD. Its competitors include Served, Bar Buoy and BatchBuddy.
Company details
Pimentae was established in 2020 in London, United Kingdom, as an internet-first brand in the alcoholic beverages sector. Bottled margaritas and other tequila-based cocktails are provided through direct-to-consumer delivery services. Operations focus on e-commerce distribution, enabling nationwide access within the UK. The company is led by co-founders Alice Parmiter and Wynter Karo, with emphasis on ready-to-drink formats for convenience.
- Headquarters London, United Kingdom
- Founders Alice Parmiter, Wynter Karo
- SectorsRetail
- Email••••••••
- Website pimentaedrinks.com
- Social LinkedIn Facebook Instagram
- Legal Name Pimenta Ltd
- Date of Incorporation 28 Sep, 2020
- Jurisdiction LONDON, UNITED KINGDOM
- Annual Revenue$200.1 K (USD)645as on Dec 31, 2022
- Net Profit-$132.16 K (USD)-613as on Dec 31, 2022
- EBITDA-$132.16 K (USD)-613as on Dec 31, 2022
- Total Equity Funding$4.47M (USD)
in 5 rounds
- Latest Funding Round$2.04M (USD), Seed
Jun 2025
- InvestorsFIGR Ventures
& 2 more
Products & Services of Pimentae
Pimentae offers a comprehensive portfolio of products and services, including Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper.
Fresh tequila blend with grapefruit for refreshing ready-to-drink experience.
Tequila cocktail with citrus and chili for a flavorful kick.
Cool tequila mix with cucumber for light and vibrant taste.
Packaged set of cocktails for gifting and sharing occasions.
Funding Insights of Pimentae
Pimentae has successfully raised a total of $4.47M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $2.04 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.47M
- Total Rounds 5
- Last Round Seed — $2.04M
- First Round $301,797
(Dec 2022)
- Investors Count 3
All 5 funding rounds of Pimentae with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $2.04M | Seed | – | FIGR Ventures | |
| Dec 2024 | $985,531 | Seed | – | – | – |
| Apr 2024 | $516,498 | Seed | – | – | – |
| May 2023 | $628,815 | Seed | – | – | – |
| Dec 2022 | $301,797 | Seed | – | – | – |
3 investors in total: 3 institutional.
Investors in Pimentae
Pimentae has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include FIGR Ventures, Revenge Capital and Solo Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage consumer businesses are supported through responsible investments. | figr-ventures.co.uk | |||
Revenge Capital is focused on impact-driven venture investments. | revenge.capital | |||
Solo Investments is focused on funding innovative entrepreneurial ventures. | soloinvestments.com |
Investor details for Pimentae
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Pimentae
3 people are tracked at Pimentae (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Alice Parmiter | Co-Founder | Leadership |
Wynter Karo | Co-Founder | Leadership |
Katie Arabella Ward | Senior National Account Manager | Team |
Complete people profiles for Pimentae
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Pimentae
3 dated milestones of Pimentae across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Pimentae is founded.
- Funding First funding round of $302K.
- Funding Latest funding round, Seed, of $2.0M.
Competitors of Pimentae
Pimentae has 3 listed competitors in our database. They include Served, Bar Buoy and BatchBuddy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| serveddrinks.co.uk | 2019 | Covent Garden, United Kingdom | 4 | Internet first brand offering cocktails | ||
| barbuoy.co.uk | 2020 | Exmouth, United Kingdom | 1 | Internet first brand offering cocktails | ||
| batchbuddy.co.uk | 2019 | Belfast, United Kingdom | 4 | Online platform offering cocktail kits |
Detailed competitors of Pimentae
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Web traffic of Pimentae
The website of Pimentae (pimentaedrinks.com) receives about 6.2K visits a month.
- Monthly visits6.2K
▼ 35.9% vs previous month
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Frequently Asked Questions about Pimentae
Pimentae was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Pimentae is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Pimentae is a funded company, having raised a total of $4.47M across 5 funding rounds to date. The company's 1st funding round was a Seed of $301.8K, raised on Dec 2022.
Annual revenue of Pimentae is $200.1K as on Dec 31, 2022.
Pimentae was established in 2020 in London, United Kingdom, as an internet-first brand in the alcoholic beverages sector. Bottled margaritas and other tequila-based cocktails are provided through direct-to-consumer delivery services. Operations focus on e-commerce distribution, enabling nationwide access within the UK. The company is led by co-founders Alice Parmiter and Wynter Karo, with emphasis on ready-to-drink formats for convenience.
Pimentae's top competitors include Served, Bar Buoy and BatchBuddy.
Pimentae offers Grapefruit Margarita, Spicy Margarita, Cucumber Margarita, and Margarita Gift Hamper.
Pimentae has 3 investors. Key investors include FIGR Ventures, Revenge Capital, and Solo Investments.
Pimentae operates through Pimenta Ltd.