About Served
Served is a Retail company based in Covent Garden (United Kingdom) founded in 2019 by Ellie Goulding, Ryan Ginsberg, and Dean Ginsberg. It operates in the Retail and Consumer sectors. The company has 4 employees. Its website serveddrinks.co.uk draws about 22 thousand monthly visits. Its focus areas include Food and Agriculture, Alcoholic Beverage Products, Ready-to-Drink Alcoholic Beverages and Internet First Brand. Its legal entity is SERVED DRINKS LIMITED. Its competitors include Pimentae, Tails Original and Bar Buoy; 1 of its 3 listed competitors has raised funding.
Company details
Internet first brand offering cocktails. The product catalog includes various flavors such as strawberry, apple, orange, and more. The company claims that the products are made of natural ingredients, and are vegan, gluten-free, and more.
- Headquarters Covent Garden, United Kingdom
- Employees 4
- Founders Ellie Goulding, Ryan Ginsberg, Dean Ginsberg
- SectorsRetailConsumer
- Website category Food and Drink · Beverages
- Email••••••••
- Website serveddrinks.co.uk
- Social LinkedIn X Facebook Instagram
- Legal Name Served Drinks Limited
- Date of Incorporation 19 Jun, 2019
- Jurisdiction LONDON, ENGLAND
- InvestorsHeineken
& 1 more
- Employee Count4
Funding Insights of Served
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Served with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | Seed | – | Heineken | – | |
| Jun 2021 | Angel Round | – | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Served
Served has secured backing from 2 investors, including institutional and angel investors. Prominent investors backing the company include Heineken and ellie goulding.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Beer and cider brands are produced and marketed worldwide. | 1864 | heineken.com | Amsterdam, Netherlands | |
EG ellie goulding | unknown_7801a634128344118 |
Investor details for Served
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Served
4 people are tracked at Served (4 in leadership); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Ellie Goulding | Founder | Leadership |
Ryan Ginsberg | Founder | Leadership |
Dean Ginsberg | Founder | Leadership |
Erin McNulty | Head Of Marketing | Leadership |
Complete people profiles for Served
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Served
3 dated milestones of Served across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Served is founded.
- Funding First funding round.
- Funding Latest funding round, Seed,.
Competitors of Served
Served has 3 listed competitors in our database, 1 of them funded. They include Pimentae, Tails Original and Bar Buoy.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pimentaedrinks.com | 2020 | London, United Kingdom | $2.67M | Internet first brand offering tequila cocktails | ||
| tailscocktails.com | 2010 | London, United Kingdom | Brand of cocktails | |||
| barbuoy.co.uk | 2020 | Exmouth, United Kingdom | 1 | Internet first brand offering cocktails |
Detailed competitors of Served
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Served
The website of Served (serveddrinks.co.uk) receives about 22.4K visits a month and ranks #1,706,425 among all websites worldwide, #4,700 in Beverages.
- Monthly visits22.4K
▲ 57.9% vs previous month
- Unique visitors5.2K
per month
- Global rank#1,706,425
among all websites
- Category rank#4,700
Food and Drink · Beverages
- Bounce rate71%
- Pages per visit1.9
- Average visit1 min 17 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Served. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| whiteboxcocktails.com | 100% | 23.6K | #1,403,609 | View details | |
| mcgrocer.com | 50% | #191,731 | View details |
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Related news about Served
Complete news archive for Served
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Frequently Asked Questions about Served
Served was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Served is headquartered in Covent Garden, United Kingdom.
Served has 4 employees.
Internet first brand offering cocktails. The product catalog includes various flavors such as strawberry, apple, orange, and more. The company claims that the products are made of natural ingredients, and are vegan, gluten-free, and more.
Served's top competitors include Pimentae, Tails Original and Bar Buoy.
Served has 2 investors. Key investors include Heineken, and ellie goulding.
Served operates through Served Drinks Limited.