About Served
Served is a company based in Covent Garden (United Kingdom) founded in 2019 by Ellie Goulding, Ryan Ginsberg, and Dean Ginsberg.. The company has 4 employees as of March 31, 2021. Served operates in a competitive market with competitors including Pimentae, Tails Original, Bar Buoy, Kocktail and Cocktail Keg, among others.
- Headquarter Covent Garden, United Kingdom
- Employees 4 as on 31 Mar, 2021
- Founders Ellie Goulding, Ryan Ginsberg, Dean Ginsberg
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Sectors
RetailConsumer
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Served Drinks Limited
- Date of Incorporation 19 Jun, 2019
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Heineken
& 1 more
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Employee Count
4
as on Mar 31, 2021
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Funding Insights of Served
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2023 | Amount | Seed - Served | Valuation | Heineken |
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| Jun, 2021 | Amount | Angel Round - Served | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Served
Served has secured backing from 2 investors, including institutional and angel investors. Prominent investors backing the company include Heineken and ellie goulding. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Beer and cider brands are produced and marketed worldwide.
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Founded Year | Domain | Location | |
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EG
ellie goulding |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Served
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Served
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Served Comparisons
Competitors of Served
Served operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pimentae, Tails Original, Bar Buoy, Kocktail and Cocktail Keg, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet first brand offering tequila cocktails
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| domain | founded_year | HQ Location |
Brand of cocktails
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| domain | founded_year | HQ Location |
Internet first brand offering cocktails
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| domain | founded_year | HQ Location |
Brand of cocktails
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| domain | founded_year | HQ Location |
Cocktails are branded and distributed by Cocktail Keg.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Served
Frequently Asked Questions about Served
When was Served founded?
Served was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Where is Served located?
Served is headquartered in Covent Garden, United Kingdom.
How many employees does Served have?
As of Mar 31, 2021, the latest employee count at Served is 4.
What does Served do?
Internet first brand offering cocktails. The product catalog includes various flavors such as strawberry, apple, orange, and more. The company claims that the products are made of natural ingredients, and are vegan, gluten-free, and more.
Who are the top competitors of Served?
Served's top competitors include Pimentae, Cocktail Keg and Tails Original.
Who are Served's investors?
Served has 2 investors. Key investors include Heineken, and ellie goulding.