Served

Covent Garden, United Kingdom Founded: 2019 • Age: 7 yrs
Internet first brand offering cocktails
Annual revenue - Latest available
Total funding - 2 rounds
Employees 4 Tracked headcount
Investors 2 Known backers
Products - Services tracked
Competitors 6 Brand Intelligence

About Served

Served is a company based in Covent Garden (United Kingdom) founded in 2019 by Ellie Goulding, Ryan Ginsberg, and Dean Ginsberg. The company has 4 employees as of March 31, 2021. Served operates in a competitive market with competitors including Pimentae, Tails Original, Bar Buoy, Kocktail and Cocktail Keg, among others.

  • Headquarter Covent Garden, United Kingdom
  • Employees 4 as on 31 Mar, 2021
  • Founders Ellie Goulding, Ryan Ginsberg, Dean Ginsberg
  • Sectors
    Retail
    Consumer
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Served Drinks Limited
  • Date of Incorporation 19 Jun, 2019
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Consumer → Food, Beverage & Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
    Heineken

    & 1 more

  • Employee Count
    4

    as on Mar 31, 2021

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

People of Served

Headcount 1-10
Employee Profiles 2
Employee Profiles
People
Dean Ginsberg
Co-Founder
People
Erin McNulty
Head Of Marketing

Unlock access to complete

Teams

Unlock access to complete

Funding Insights of Served

Investors in Served

Served has secured backing from 2 investors, including institutional and angel investors. Prominent investors backing the company include Heineken and ellie goulding.

All
Institutional
Angel
Investor Description Founded Year Domain Location
Beer and cider brands are produced and marketed worldwide.
Locked Locked Locked

ellie goulding

-
Locked Locked Locked
Premium access

Investor details for Served

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Served

Investments
Premium access

Investment portfolio details for Served

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - Served

Premium access

Detailed financials for Served

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Served Comparisons

Served Primary company
Description
Internet first brand offering cocktails
Location
Covent Garden, United Kingdom
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
4
As of 2021
Premium access

Peer comparison for Served

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Served

Served operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pimentae, Tails Original, Bar Buoy, Kocktail and Cocktail Keg, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Internet first brand offering tequila cocktails
Locked Locked Locked
Brand of cocktails
Locked Locked Locked
Internet first brand offering cocktails
Locked Locked Locked
Brand of cocktails
Locked Locked Locked
Cocktails are branded and distributed by Cocktail Keg.
Premium access

Detailed competitors of Served

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Served

Premium access

Complete news archive for Served

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Served

Served was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Served is headquartered in Covent Garden, United Kingdom.

As of Mar 31, 2021, the latest employee count at Served is 4.

Internet first brand offering cocktails. The product catalog includes various flavors such as strawberry, apple, orange, and more. The company claims that the products are made of natural ingredients, and are vegan, gluten-free, and more.

Served's top competitors include Pimentae, Cocktail Keg and Tails Original.

Served has 2 investors. Key investors include Heineken, and ellie goulding.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available