About Pineapple
Pineapple is a company based in Johannesburg (South Africa) founded in 2017. Pineapple has raised $27.2 million across 6 funding rounds from investors including Futuregrowth, Google Developers and Lireas Holdings. Pineapple offers products and services including Car Insurance, Per-Item Insurance, and Pineapple Wills.
- Total Equity Funding$27.2M (USD)
in 6 rounds
- Latest Funding Round$21.35M (USD), Series B
Nov 2023
- InvestorsFuturegrowth
& 9 more
Products & Services of Pineapple
Pineapple offers a comprehensive portfolio of products and services, including Car Insurance, Per-Item Insurance, and Pineapple Wills.
Affordable comprehensive coverage with quick quotes and claims processing.
Protection for individual items via app for fast and reliable coverage.
Online service for creating and managing wills securely and efficiently.
Apps and channels of Pineapple
its YouTube channel Pineapple has 40.8K subscribers and 30 videos.
Videos from Pineapple
The most watched videos on Pineapple's YouTube channel, Pineapple (40.8K subscribers). Click a video to play it here.
More on Pineapple .
Funding Insights of Pineapple
Pineapple has successfully raised a total of $27.2M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $21.35 million completed in November 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27.2M
- Total Rounds 6
- Last Round Series B — $21.35M
- First Round $398,893
(Aug 2017)
- Investors Count 10
All 6 funding rounds of Pineapple with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2023 | $21.35M | Series B | – | Futuregrowth, Talent10 | |
| Jul 2021 | $5.38M | Series A | – | Vunani, E4EAfrica | |
| Oct 2019 | $1.5M | Grant | – | – | |
| Dec 2018 | $72,201 | Seed | – | – | |
| Nov 2018 | – | Seed | – | – | |
| Aug 2017 | $398,893 | Seed | – | – |
10 investors in total: 10 institutional.
Investors in Pineapple
Pineapple has secured backing from 10 investors, including institutional and venture fund investors. Prominent investors backing the company include Futuregrowth, Google Developers and Lireas Holdings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A black-owned investment holding company focused on long-term assets. | 1995 | mic.co.za | Johannesburg, South Africa | |
Diversified investments in insurtech businesses are managed by Lireas Holdings. | 1988 | lireas.co.za | Johannesburg, South Africa | |
Venture capital funding is offered to early-stage South African businesses. | – | e4eafrica.com | South Africa | |
International pitch events are hosted for high-growth startups. | 2016 | ventureclash.com | United States | |
Diversified investment management firm | 1994 | futuregrowth.co.za | Cape Town, South Africa | |
Recruits rebels, darers, challengers, and out-of-the-box thinkers for company development. | 2012 | talent10.com | Midrand, South Africa | |
- | – | oldmutual.co.za | - | |
ASISA is recognized as the collective voice for South Africa's savings and investment industry. | – | asisa.org.za | Cape Town, South Africa | |
- | – | vunanigroup.com | - | |
Developer tools, platforms, and resources are supplied for application development. | 2005 | developers.google.com | Mountain View, United States |
Investor details for Pineapple
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
People of Pineapple
10 people are tracked at Pineapple (4 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Sizwe Ndlovu | Chief Technology Officer | Leadership |
Nichole Shub | CMO | Leadership |
Matthew Elan Smith | Co-Founder | Leadership |
Marnus van Heerden | Co-Founder | Leadership |
Neo Nape | Sales Manager | Team |
Michelle Marks | National Manager Strategic Partnerships And Dealer Markets | Team |
Kyle Singh | Sales Team Manager | Team |
Tumisang Tshikare | Data Team Lead | Team |
Brittany C. | Senior Paid Performance Specialist | Team |
Yesmine Smith | Retention Specialist | Team |
Complete people profiles for Pineapple
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pineapple
3 dated milestones of Pineapple across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Pineapple is founded.
- Funding First funding round of $399K.
- Funding Latest funding round, Series B, of $21.3M.
Web traffic of Pineapple
The website of Pineapple (pineapple.co.za) receives about 67.6K visits a month.
- Monthly visits67.6K
▲ 9.1% vs previous month
Websites whose visitors overlap most with Pineapple. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| naked.insure | 100% | 288.6K | #162,557 | View details | |
| offerzen.com | 97% | 255.6K | #133,484 | View details | |
| hellopeter.com | 97% | 1.7M | #38,813 | View details | |
| linkedin.com | 85% | 1.9B | #18 | View details | |
| facebook.com | 83% | 12.1B | #3 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Pineapple
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pineapple
Complete news archive for Pineapple
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pineapple
10 companies that operate in the same segment as Pineapple (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
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Frequently Asked Questions about Pineapple
Pineapple was founded in 2017.
Pineapple is headquartered in Johannesburg, South Africa. It is registered at Johannesburg, Gauteng, South Africa.
Pineapple is a funded company, having raised a total of $27.2M across 6 funding rounds to date. The company's 1st funding round was a Seed of $398.89K, raised on Aug 2017.
Pineapple was founded in 2017 in Johannesburg, South Africa, as an app-based platform for comparing property and casualty insurance for individuals. Quotes are provided for items including home electronics, bicycles, cameras, drones, furniture, appliances, phones, and sports equipment. Claims assistance is also offered. The application is accessible on both Android and iOS devices, serving users in the insurance sector.
Pineapple offers Car Insurance, Per-Item Insurance, and Pineapple Wills.
Pineapple has 10 investors. Key investors include Futuregrowth, Google Developers, Lireas Holdings, Talent10, and Mineworkers Investment Company (MIC).
Pineapple operates through Pineapple.