About PinMeto
PinMeto is a company based in Malmo (Sweden) founded in 2013. PinMeto has raised $3.42 million across 5 funding rounds from investors including Axel Johnson, Spintop Ventures and Almi Invest. PinMeto offers products and services including Listings, Reviews, Conversations, Posts, and Store Locator. PinMeto operates in a competitive market with competitors including Uberall, Netsertive, Synup, Dex Media and SOCi, among others.
- Headquarter Malmo, Sweden
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website pinmeto.com
- Social LinkedIn X Facebook Instagram
- Legal Name Pinmeto Ab
- Total Equity Funding$3.42M (USD)
in 5 rounds
- Latest Funding Round$2.21M (USD), Series A
Nov 2018
- InvestorsAxel Johnson
& 3 more
Products & Services of PinMeto
PinMeto offers a comprehensive portfolio of products and services, including Listings, Reviews, Conversations, Posts, and Store Locator.
Tool for updating and managing business listings across platforms.
Software for monitoring and responding to customer feedback effectively.
Platform for handling customer interactions in one centralized inbox.
Tool for scheduling and managing localized social media content.
Feature for directing customers to nearby physical locations accurately.
Funding Insights of PinMeto
PinMeto has successfully raised a total of $3.42M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $2.21 million completed in November 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.42M
- Total Rounds 5
- Last Round Series A — $2.21M
- Investors Count 4
All 5 funding rounds of PinMeto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2018 | $2.21M | Series A | – | Spintop Ventures | |
| Sep 2017 | $625,886 | Seed | – | – | |
| May 2016 | $299,000 | Seed | – | – | |
| Nov 2015 | $286,000 | Seed | – | – | |
| Mar 2015 | – | Seed | – | – |
4 investors in total: 4 institutional.
Investors in PinMeto
PinMeto has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Axel Johnson, Spintop Ventures and Almi Invest.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are directed toward early-stage software technology companies. | – | spintopventures.com | Malmo, Sweden | |
Multiple sectors are invested in by corporate-backed Almi Invest. | – | almi.se/Almi-Invest/ | Lund, Sweden | |
Venture capital fund investing in multiple sectors | – | hmgroupventures.com | Stockholm, Sweden | |
Fashion industry operations are managed by Axel Johnson conglomerate. | 1873 | axeljohnson.se | Stockholm, Sweden |
Investor details for PinMeto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PinMeto
45 people are tracked at PinMeto (8 in leadership, 37 in team).
| Name | Role | Group |
|---|---|---|
Max Fjellström | Head of EMEA Sales | Leadership |
Henrik Schmidt | CEO | Leadership |
Björn Östman | Head of Commercial Partnership | Leadership |
Michael Nilsson | Co Founder, CTO | Leadership |
Chris Hedgate | Chief Technology Officer | Leadership |
Marcus Ahlqvist | Head Of Sales | Leadership |
Simon Alm Liljevall | Chief Product Officer | Leadership |
Björn Handell | Head Of Upsales | Leadership |
Sander Heggelund | Sales Manager | Team |
Lasse Poulsen | Experienced Software Engineer | Team |
Andrew Rix | Onboarding Specialist | Team |
MacIej Nebelski | Information Security And Data Privacy Specialist | Team |
Filip Balewski | Senior Sales Development Representative | Team |
Natalia Kaminiecka | Customer Advisor | Team |
Mika Jauhonen | Developer | Team |
Daniel H. | Sales Manager EMEA | Team |
Monika Wierbik | Local SEO Advisor/sdr | Team |
Pernilla Jarl | Customer Advisor | Team |
Adrijana Krajina | Sales Representative | Team |
Johan Sundberg | Sales manager | Team |
25 more people are available in the full profile.
Complete people profiles for PinMeto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PinMeto
3 dated milestones of PinMeto across 5 years, from founding to its latest funding, stage changes and deals.
- Founded PinMeto is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $2.2M.
Competitors of PinMeto
PinMeto operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Uberall, Netsertive, Synup, Dex Media and SOCi, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| uberall.com | 2009 | Berlin, Germany | $140M | 188 | Online presence for local businesses is managed centrally across platforms. | |
| netsertive.com | 2009 | Morrisville, United States | $38.78M | 70 | A cloud-based digital marketing platform for SMBs is offered. | |
| synup.com | 2013 | New York, United States | $6.5M | 55 | Platform offers listing, review, and social media management software | |
| dexmedia.com | 2002 | Dallas, United States | – | 3,049 | Digital marketing solutions are offered to small and medium businesses. | |
| soci.ai | 2012 | San Diego, United States | $237.75M | – | Marketing platform for businesses | |
| sweetiq.com | 2010 | Montreal, Canada | $4.2M | – | Marketing platform for local retailers | |
| brandmuscle.com | 2000 | Chicago, United States | $5M | 476 | Local marketing management platform | |
| alphin.com | 2017 | Berlin, Germany | $6.13M | 73 | Local marketing software solutions are offered for businesses. | |
| momentfeed.com | 2010 | Santa Monica, United States | $37.82M | – | Location-Based Marketing and Campaign Management platform |
Detailed competitors of PinMeto
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PinMeto
The website of PinMeto (pinmeto.com) receives about 38.8K visits a month and ranks #736,231 among all websites worldwide, #1,572 in Online Marketing.
- Monthly visits38.8K
▲ 13.9% vs previous month
- Unique visitors14K
per month
- Global rank#736,231
among all websites
- Category rank#1,572
Business and Consumer Services · Online Marketing
- Bounce rate33%
- Pages per visit3.3
- Average visit1 min 58 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with PinMeto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bestbusinesslocal.com | bestbusinesslocal.com | 100% | – | #5,847,551 | – |
| moneyrobot.com | 99% | – | #352,790 | View details | |
| moz.com | 98% | 904.7K | #54,544 | View details | |
| brandmentions.com | 97% | 680.7K | #196,769 | View details | |
| apptweak.com | 97% | 248.8K | – | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PinMeto
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pinmeto
Complete news archive for PinMeto
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to PinMeto
10 companies that operate in the same segment as PinMeto (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about PinMeto
PinMeto was founded in 2013 and raised its 1st funding round 2 years after it was founded.
PinMeto is headquartered in Malmo, Sweden.
PinMeto is a funded company, having raised a total of $3.42M across 5 funding rounds to date.
PinMeto was founded in 2013 in Malmo, Sweden, as a platform in the digital services sector. Listings for businesses are managed across social media, search engines, mapping services, and directories including Google, Facebook, Instagram, Apple Maps, Twitter, Pinterest, and Foursquare. Data is maintained on apps, recommendation platforms, GPS systems, and more. Clients such as Fitness24Seven, STC Training Club, V.E.S.P.A, and Barista are served through these operations.
PinMeto's top competitors include Uberall, SOCi and Netsertive.
PinMeto offers Listings, Reviews, Conversations, Posts, and Store Locator.
PinMeto has 4 investors. Key investors include Axel Johnson, Spintop Ventures, Almi Invest, and H&M Group Ventures.
PinMeto operates through Pinmeto Ab.