About Pinwheel
Pinwheel is a Technology company based in New York (United States) founded in 2018 by Kurt Lin. Pinwheel is recognized for providing innovative financial technology solutions. It operates on a API-as-a-Product and FinTech model. Pinwheel has raised $84 million across 4 funding rounds from investors including American Express, Indeed and Franklin Templeton. Its chief executive, as recorded, is Kurt Lin. Its website pinwheelapi.com draws about 27 thousand monthly visits. Pinwheel offers products and services including PreMatch, Deposit Switch, Bill Switch, Verify, and Connected Accounts. Its focus areas include Financial Technology and Banking Solutions. Its legal entity is UNDERDOG TECHNOLOGIES, INC. Its competitors include Gusto, Justworks and Earnin; 3 of its 3 listed competitors have raised funding.
Company details
Pinwheel is engaged in delivering cutting-edge financial technology solutions focused on account activation and customer engagement. Services are provided to sectors such as credit unions, community banks, and lenders. Solutions like PreMatch, Deposit Switch, and Connected Accounts are developed to enhance onboarding, improve deposit switching, and offer real-time financial insights through direct payroll connections.
- Headquarters New York, United States
- Founders Kurt Lin
- SectorsTechnology
- Email••••••••
- Website pinwheelapi.com
- Social LinkedIn X
- Legal Name Underdog Technologies, Inc.
- Total Equity Funding$84M (USD)
in 4 rounds
- Latest Funding Round$50M (USD), Series B
Jan 2022
- InvestorsAmerican Express
& 20 more
Products & Services of Pinwheel
Pinwheel offers a comprehensive portfolio of products and services, including PreMatch, Deposit Switch, Bill Switch, Verify, and Connected Accounts.
PreMatch is used for enhancing account activation rates.
Deposit Switch is utilized for seamless deposit transitions.
Bill Switch is designed for efficient bill payment transitions.
Verify is employed for income and employment validation.
Connected Accounts is used for real-time financial insights.
Funding Insights of Pinwheel
Pinwheel has successfully raised a total of $84M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $50 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $84M
- Total Rounds 4
- Last Round Series B — $50M
- First Round $7M
(Jun 2020)
- Investors Count 21
All 4 funding rounds of Pinwheel with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $50M | Series B | – | GGV Capital | |
| Jun 2021 | $20M | Series A | – | Michael B Gilroy | |
| Jun 2020 | $7M | Seed | – | – | – |
| Jun 2020 | $7M | Seed | – | – | – |
21 investors in total: 11 institutional and 10 angel.
Investors in Pinwheel
Pinwheel has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include American Express, Indeed and Franklin Templeton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in cybersecurity, fintech, and AI startups. | ggvc.com | Menlo Park, United States | ||
| krakenventures.com | ||||
US focused seed and early-stage VC firm | firstround.com | San Francisco, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Provider of an investment platform for various stages | coatue.com | New York, United States | ||
Early-stage venture capital fund investing in tech-based startups | tqventures.com | San Francisco, United States | ||
Investments in seed-stage companies are managed by Primary Venture Partner. | primary.vc | New York, United States | ||
Investments are directed by SemperVirens Venture Capital toward multiple sectors. | sempervirensvc.com | New York, United States | ||
Financial products for individuals and businesses are compared online. | 1850 | americanexpress.com | New York, United States | |
Online job board is operated for multi-industry recruitment and searching. | 2004 | indeed.com | Austin, United States |
Investor details for Pinwheel
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Pinwheel
22 people are tracked at Pinwheel (7 in leadership, 1 in board & advisors, 14 in team).
| Name | Role | Group |
|---|---|---|
Kurt Lin | Co-Founder & CEO | Leadership |
Jaimeson Rice | CEO | Leadership |
Brian Karimi-Pashaki | Chief Revenue Officer (cro) | Leadership |
Nicole Murphy | Head Of Marketing | Leadership |
Crystal Gopman | Chief Marketing Officer | Leadership |
Jason MacMurray | Director Of Customer Success | Leadership |
Ke Jiang | Head Of Data | Leadership |
Kurtis Lin | Co-founder & Executive Chairman | Board & advisors |
Christina Wang | Executive Assistant and Office Manager | Team |
Sean Sperte | Staff Designer | Team |
Allen Gao | Software Engineer | Team |
Sarah Cantrell | Lead Brand Designer | Team |
Joshua Yam | Software Engineer | Team |
Mara Berman | Corporate Counsel | Team |
Steven Kekacs | Engineering Manager | Team |
Greg Schotte | Software Engineer | Team |
Ren Haitian | Software Engineer | Team |
Joey O'Donnell | Software Engineer 3 | Team |
Mike Ryan | Engineering, Product, And Design Leader | Team |
Raj Date | Advisor | Team |
2 more people are available in the full profile.
Complete people profiles for Pinwheel
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Pinwheel
3 dated milestones of Pinwheel across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Pinwheel is founded.
- Funding First funding round of $7.0M.
- Funding Latest funding round, Series B, of $50.0M.
Competitors of Pinwheel
Pinwheel has 3 listed competitors in our database, 3 of them funded. They include Gusto, Justworks and Earnin.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gusto.com | 2012 | San Francisco, United States | $718.35M | 5,876 | Cloud-based HR and payroll solutions are offered for small businesses. | |
| justworks.com | 2012 | New York, United States | $147.52M | 55,459 | Benefits administration and payroll management are provided for businesses. | |
| earnin.com | 2012 | Palo Alto, United States | $190.1M | 242 | Real-time access to earned wages is provided fee-free. |
Detailed competitors of Pinwheel
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pinwheel
The website of Pinwheel (pinwheelapi.com) receives about 27.2K visits a month.
- Monthly visits27.2K
▲ 47.7% vs previous month
Websites whose visitors overlap most with Pinwheel. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| argyle.com | 100% | 73.5K | #493,878 | View details | |
| papayaglobal.com | 94% | 193.3K | #208,766 | View details | |
| masspay.io | 58% | 680.7K | #299,852 | View details | |
| nuvei.com | 56% | 373.4K | #139,079 | View details | |
| pinwheel.com | 37% | 286.9K | #115,265 | View details |
Top companies in HR & Workforce Technology
3 companies that operate in the same segment as Pinwheel (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Pinwheel
Complete news archive for Pinwheel
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Frequently Asked Questions about Pinwheel
Pinwheel was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Pinwheel is headquartered in New York, United States. It is registered at New York, New York, United States.
Kurt Lin is the CEO of Pinwheel, as recorded in our data. They have also founded this company.
Pinwheel is a funded company, having raised a total of $84M across 4 funding rounds to date. The company's 1st funding round was a Seed of $7M, raised on Jun 2020.
Pinwheel is engaged in delivering cutting-edge financial technology solutions focused on account activation and customer engagement. Services are provided to sectors such as credit unions, community banks, and lenders. Solutions like PreMatch, Deposit Switch, and Connected Accounts are developed to enhance onboarding, improve deposit switching, and offer real-time financial insights through direct payroll connections.
Pinwheel offers PreMatch, Deposit Switch, Bill Switch, Verify, and Connected Accounts.
Pinwheel has 21 investors. Key investors include American Express, Indeed, Franklin Templeton, GGV Capital, and Kraken Ventures.
Pinwheel operates through Underdog Technologies, Inc..