About Pipedrive
Pipedrive is a Technology company based in Tallinn (Estonia) founded in 2010 by Urmas Purde, Martin Tajur, and Ragnar Sass, and was acquired by Vista Equity Partners in November 2020. CRM platform with visual sales pipeline is provided for businesses. Pipedrive has raised $90.82 million across 8 funding rounds from investors including Bessemer Venture Partners, Atomico and TMT Investments. The company has 1,124 employees. Pipedrive has completed 2 acquisitions, including Mailigen and Outfunnel. Pipedrive was last valued at $1.5 billion in November 2020. Its website pipedrive.com draws about 8.8 million monthly visits. Its focus areas include Enterprise Applications, Sales Force Automation, CRM and Enterprise Suite.
Company details
Pipedrive was founded in 2010 in Tallinn, Estonia, as a CRM platform targeted at businesses in the sales sector. A visual sales pipeline is featured to track deals across various stages, enabling assessment of sales team performance. Lead management, pipeline oversight, reporting tools, and analytics are integrated into its operations, supporting sales processes from remote and on-site locations worldwide.
- Headquarters Tallinn, Estonia
- Employees 1,124
- Founders Urmas Purde, Martin Tajur, Ragnar Sass
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Website pipedrive.com
- Social LinkedIn X Facebook Instagram
- Acquired by Vista Equity Partners (Nov 2020)
- Annual Revenue$23.86 K (USD)as on Dec 31, 2023
- Net Profit$2.84 K (USD)as on Dec 31, 2023
- Total Equity Funding$90.82M (USD)
in 8 rounds
- Latest Funding Round$60M (USD), Series C
Jun 2018
- InvestorsBessemer Venture Partners
& 23 more
- Employee Count1,124
- Investments & AcquisitionsMailigen
& 1 more
- Acquired byVista Equity Partners
(Nov 2020)
Apps and channels of Pipedrive
Pipedrive publishes 1 mobile app with over 500K+ downloads.
Funding Insights of Pipedrive
Pipedrive has successfully raised a total of $90.82M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $60 million completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $90.82M
- Total Rounds 8
- Last Round Series C — $60M
- First Round $120,000
(Sep 2011)
- Investors Count 24
All 8 funding rounds of Pipedrive with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | $60M | Series C | – | DTCP | |
| Jan 2017 | $17M | Series B | – | Atomico | |
| Nov 2015 | $797,000 | Series A | – | NOAH Advisors | – |
| May 2015 | $9M | Series A | – | Bessemer Venture Partners | |
| Sep 2013 | $2.4M | Seed | – | Rembrandt Partners, Storm Ventures | |
| Jul 2012 | $700,000 | Seed | – | Satori Capital, TMT Investments | – |
| Sep 2011 | $120,000 | Seed | – | AngelPad | |
| Sep 2011 | $300,000 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Pipedrive
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $1.5B (Nov 2020). 24 investors in total: 20 institutional and 4 angel.
Investors in Pipedrive
Pipedrive has secured backing from 24 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Bessemer Venture Partners, Atomico and TMT Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Venture capital investments and support for entrepreneurs in technology and innovation sectors. | 1911 | bvp.com | Redwood City, United States | |
Tech-based companies are invested in by Atomico venture capital fund. | 2006 | atomico.com | London, United Kingdom | |
US focused venture capital firm | rembrandtvc.com | Menlo Park, United States | ||
Private equity and infrastructure fund investing in multiple sectors | dtcp.capital | Hamburg, Germany | ||
Startups are accelerated across sectors without focus on specific industries. | angelpad.com | San Francisco, United States | ||
Investments in pre-seed and seed-stage startups are made by SquareOne. | squareone.vc | Berlin, Germany | ||
Venture capital fund focused on multiple sectors | stormventures.com | Menlo Park, United States | ||
Early-stage tech startups are invested in by TMT Investments. | 2010 | tmtinvestments.com | Saint Helier, Jersey | |
Investment firm specializing in private equity, alternatives, and thematic strategies with a focus on long-term value. | satoricapital.com |
Investor details for Pipedrive
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Pipedrive
219 people are tracked at Pipedrive (52 in leadership, 1 in board & advisors, 166 in team); the tracked headcount is 1,124.
| Name | Role | Group |
|---|---|---|
Urmas Purde | Co-Founder | Leadership |
Martin Tajur | Co-Founder | Leadership |
Ragnar Sass | Founder | Leadership |
Madis Sulg | Product Director - Platform | Leadership |
Jaana Adamson | Head Of Finance | Leadership |
Maarika Raudmäe | Senior Director, Global Business Solutions | Leadership |
Marten Meikop | Director Of Engineering Platform | Leadership |
Rainer Kuhi | Director Of Engineering, Data & ML | Leadership |
Karoline Ansberg | Talent Acquisition Partner | Leadership |
Nathaniel Dycus | Vp, Global Controller | Leadership |
Peter Harris | COO | Leadership |
Gabriel Fugli | Head Of Channel EMEA Central | Leadership |
Kati Mustjõgi | Senior Candidate Experience Partner | Leadership |
Ricardo Silva | Candidate Experience Partner | Leadership |
Dan Dizon | VP, FP&A | Leadership |
Agur Jõgi | CTO | Leadership |
Paulo Cunha | Chief Executive Officer | Leadership |
Koren Aisenstadt | VP Of R&d Operations | Leadership |
Claire Burr | Head Of Colleague Experience And Process Excellence | Leadership |
Julie Dagger (was Gregory MSc FCIPD) | Director Performance, Reward & Benefits | Leadership |
199 more people are available in the full profile.
Complete people profiles for Pipedrive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Pipedrive
Pipedrive has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Mailigen and Outfunnel.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Email marketing automation suite | mailigen.com | Riga, Latvia | 2009 | Mar 2020 | •••• | |
Marketing automation solutions are offered for small and medium businesses. | outfunnel.com | Tallinn, Estonia | 2014 | •••• |
Complete acquisition details for Pipedrive
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Pipedrive
6 dated milestones of Pipedrive across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Pipedrive is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Series C, of $60.0M.
- Acquisition Acquires Mailigen.
- Milestone Reaches Unicorn status.
- Exit Acquired by Vista Equity Partners.
Web traffic of Pipedrive
The website of Pipedrive (pipedrive.com) receives about 8.8M visits a month and ranks #5,235 among all websites worldwide, #774 in Programming and Developer Software.
- Monthly visits8.8M
▲ 23.3% vs previous month
- Unique visitors825.8K
per month
- Global rank#5,235
among all websites
- Category rank#774
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate24%
- Pages per visit13.5
- Average visit16 min 43 sec
- DevicesDesktop 90% · Mobile 10%
Websites whose visitors overlap most with Pipedrive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| salesforce.com | 100% | 96.5M | #420 | View details | |
| pipelinersales.com | 89% | 45.3K | #571,521 | View details | |
pipelinedeals.com | pipelinedeals.com | 89% | – | ||
avidian.com | avidian.com | 80% | #4,902,395 | – | |
| zapier.com | 78% | 6.8M | #5,382 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pipedrive
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Verified entity values are shown only after access is granted.
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Related news about Pipedrive
Complete news archive for Pipedrive
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Frequently Asked Questions about Pipedrive
Pipedrive was founded in 2010 and raised its 1st funding round 1 year after it was founded.
Pipedrive is headquartered in Tallinn, Estonia. It is registered at Tallinn, Harju County, Estonia.
Pipedrive is a funded company, having raised a total of $90.82M across 8 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Sep 2011.
Pipedrive has 1,124 employees.
Annual revenue of Pipedrive is $23.86K as on Dec 31, 2023.
Pipedrive was founded in 2010 in Tallinn, Estonia, as a CRM platform targeted at businesses in the sales sector. A visual sales pipeline is featured to track deals across various stages, enabling assessment of sales team performance. Lead management, pipeline oversight, reporting tools, and analytics are integrated into its operations, supporting sales processes from remote and on-site locations worldwide.
Pipedrive has 24 investors. Key investors include Bessemer Venture Partners, Atomico, TMT Investments, Insight Partners, and Rembrandt Partners.
The valuation of Pipedrive is $1.5B as of Nov 2020.
Yes. Pipedrive was acquired by Vista Equity Partners in November 2020.
Yes. Pipedrive publishes CRM Mobile: Pipedrive, with over 500,000 downloads.
The website of Pipedrive receives about 8.8 million visits a month and ranks #5,235 among all websites worldwide.