Pismo

Sao Paulo, Brazil Founded: 2016 • Age: 10 yrs Acquired By Visa
Cloud-based API solutions for digital banking services are offered.

About Pismo

Pismo is a company based in Sao Paulo (Brazil) founded in 2016 by Marcelo Parise, Juliana Binatti Motta, Daniela Binatti, and Ricardo Josua was acquired by Visa in June 2023. Pismo has raised $108.88 million across 2 funding rounds from investors including Amazon, Visa and Accel. Pismo offers products and services including Card Issuing, Core Banking, Digital Wallets, Digital Lending, and Corporate Banking. Pismo operates in a competitive market with competitors including Belvo, Celcoin, Prime Trust, AuthBridge and Stark Bank, among others.

  • Headquarter Sao Paulo, Brazil
  • Founders Marcelo Parise, Juliana Binatti Motta, Daniela Binatti, Ricardo Josua
  • Sectors
    Financial Services
  • Website pismo.io
  • Social LinkedIn X Instagram
  • Acquired by Visa (Jun 2023)
  • Legal Name Pismo Labs Uk Ltd.
Key Metrics
  • Total Equity Funding
    $108.88M (USD)

    in 2 rounds

  • Latest Funding Round
    $108M (USD), Series B

    Oct 2021

  • Investors
    Amazon

    & 9 more

  • Acquired by
    Visa

    (Jun 2023)

Products & Services of Pismo

Pismo offers a comprehensive portfolio of products and services, including Card Issuing, Core Banking, Digital Wallets, Digital Lending, and Corporate Banking.

Card Issuing
Payment Platform

Platform for issuing credit, debit, and prepaid cards securely.

Core Banking
Banking Software

System for creating digital banking experiences and managing legacy tech.

Digital Wallets
Payment Solutions

Tools to build and manage proprietary digital wallet systems.

Digital Lending
Lending Platform

Service for offering scalable loan products with quick market deployment.

Corporate Banking
Banking Services

Platform for managing corporate accounts and multi-region transactions.

Seller Management
Merchant Tools

System for transaction processing and merchant reconciliation services.

Funding Insights of Pismo

Pismo has successfully raised a total of $108.88M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $108 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $108.88M
  • Total Rounds 2
  • Last Round Series B β€” $108M
  • First Round $881,238

    (Nov 2016)

  • Investors Count 9

All 2 funding rounds of Pismo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Oct 2021$108MSeries B–SoftBank Latin America Fund, Amazon
Nov 2016$881,238Series A–Redpoint eventures
–
Valuation history

10 investors in total: 10 institutional.

Investors in Pismo

Pismo has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Amazon, Visa and Accel.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital is invested in multiple sectors by the fund.
–latinamericafund.comMiami, United States
Accel is recognized as a leading venture capital firm.
1983accel.comPalo Alto, United States
Pruven is engaged in venture capital investments for startups.
–pruvencap.com-
Investments are made in early-stage tech startups across multiple sectors.
–headline.comSan Francisco, United States
Early-stage tech-focused VC firm investing primarily in Latin America and the US
–rpev.com.brSao Paulo, Brazil
Redpoint Ventures is engaged in venture capital investments.
–redpoint.comWoodside, United States
Multi-category products are offered through an online marketplace.
1994amazon.comSeattle, United States
Stock exchange
1890b3.com.brSao Paulo, Brazil
Falabella is operated as an online retail platform offering diverse products.
1889falabella.comSantiago, Chile
Digital payment solutions are offered to individuals and businesses.
1958visa.comSan Francisco, United States
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Investor details for Pismo

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People of Pismo

146 people are tracked at Pismo (31 in leadership, 3 in board & advisors, 112 in team).

NameRoleGroup
Marcelo Parise
Co-Founder & VP EngineeringLeadership
Juliana Binatti Motta
Co-Founder & CPOLeadership
Daniela Binatti
Co-Founder & CTOLeadership
Ricardo Josua
Co-Founder & CEOLeadership
Juliana Binatti
Co-Founder & CPOLeadership
Rodrigo Melato
VP, LAC SalesLeadership
Daniela Franca
Human Resources Business PartnerLeadership
Renato Stocco
Director Of EngineeringLeadership
Simon Keys
Head Of OceaniaLeadership
Vishal Dalal
CEO, NA, EMEA & APACLeadership
Charalampos Batoudakis
Head Of DeliveryLeadership
Débora Fortes
CMOLeadership
Brent Kronenberg
Chief Of StaffLeadership
Luigi Martins
Head of HR Operations, EMEA & APACLeadership
Ivan Salles
Sales Engineer Director Latam At PismoLeadership
Ross Larter
Senior Director Of EngineeringLeadership
Alexandre Pinto
VP Of Product - BankingLeadership
Halan Gobira
Sales Director LatamLeadership
Fernando Vasconcellos
People Director / HR DirectorLeadership
Danilo Azevedo
Sr HR Business Partner ManagerLeadership

126 more people are available in the full profile.

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Complete people profiles for Pismo

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

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Timeline of Pismo

4 dated milestones of Pismo across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded Pismo is founded.
  2. Funding First funding round of $881K.
  3. Funding Latest funding round, Series B, of $108.0M.
  4. Exit Acquired by Visa.

Competitors of Pismo

Pismo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Belvo, Celcoin, Prime Trust, AuthBridge and Stark Bank, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
belvo.com2019Sao Paulo, Brazil$71.28M4
Open banking API solutions are developed for financial data aggregation.
celcoin.com.br2016Barueri, Brazil$154.29M–
Bill payment platform for businesses
primetrust.com2004Las Vegas, United States$171.22M84
Cloud-based AML and banking API solutions are provided for institutions.
authbridge.com2005Gurugram, India$11.2M1,017
Identity verification, employee screening, and due diligence platforms are provided.
starkbank.com2018Sao Paulo, Brazil$58.19M–
Open banking APIs are provided for banks and financial institutions.
transfeera.com2017Joinville, Brazil$1.35M–
Online open banking API solution for businesses
fitbank.com.br2016–$666,319–
Open banking API is offered for business payment management.
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Detailed competitors of Pismo

The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.

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Web traffic of Pismo

The website of Pismo (pismo.io) receives about 36.6K visits a month.

  • Monthly visits
    36.6K

    ▲ 16.5% vs previous month

Similar websites

Websites whose visitors overlap most with Pismo. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
enreap.com
enreap.com
100%
–#3,079,332–
dashdevs.com
97%
–#523,337View details
trustdecision.com
96%
680.7K#693,067View details
weareplanet.com
95%
–#193,692View details
techmagic.co
95%
–#456,940View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 39 similar websites and full traffic analytics for Pismo

The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.

  • 39 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Pismo

Pismo debuts in the Global Fintech Fest 2024
Prnewswire β€’ 2 years ago
alt.bank migrates card operations to Pismo
Prnewswire β€’ 2 years ago
Kani Payments partners with Pismo
Thepaypers β€’ 2 years ago
Visa completes its acquisition of Pismo
Thepaypers β€’ 2 years ago
Tyro integrates the Pismo platform
Thepaypers β€’ 2 years ago
@Pay partners with Pismo
Thepaypers β€’ 2 years ago
Visa acquires Pismo in $1 billion deal
Thebusinessmagazine β€’ 3 years ago
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Complete news archive for Pismo

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
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  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Pismo

10 companies that operate in the same segment as Pismo (Banking & FinTech Platforms), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Online business banking and financial workflow tools are provided.
2010San Francisco, California, United StatesUSD 546 M––
Tide is recognized as a digital banking platform for businesses.
2015London, England, United KingdomUSD 221.42 M––
Digital banking services are offered to individuals via mobile apps.
2012San Francisco, California, United StatesUSD 3.16 BUSD 1.96 B1,440
Banking solutions are provided for retail customers and businesses.
2015London, England, United KingdomUSD 1.99 B––
Internet first bank for individuals and businesses
2015London, England, United KingdomUSD 1.9 B––
Digital sustainable banking services are offered to consumers.
2013Los Angeles, California, United StatesUSD 865 M–237
Digital banking services are offered to consumers and businesses.
2014London, England, United KingdomUSD 1.06 BUSD 813.42 M3,231
Payment and banking solutions are provided to users and banks.
2015San Ramon, California, United StatesUSD 390 MUSD 532.2 K3
SaaS-driven credit card and spend management solutions platform for businesses
2017Draper, Utah, United StatesUSD 1.16 B–1
Digital banking services are provided for individuals and businesses.
2014Blyth, United KingdomUSD 852.48 M––
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Frequently Asked Questions about Pismo

Pismo was founded in 2016.

Pismo is headquartered in Sao Paulo, Brazil.

Ricardo Josua is the current CEO of Pismo. They have also founded this company.

Pismo is a funded company, having raised a total of $108.88M across 2 funding rounds to date. The company's 1st funding round was a Series A of $881.24K, raised on Nov 2016.

Cloud-based banking solutions. It offers an API-based solution that enables banks and financial institutions to provide digital services to the end customers. It features a digital banking solution with deposits, savings, and loans, digital wallets with tokens for buyers and sellers, transaction processing and seller management solutions, debit, credit, and prepaid card issuance, and more.

Pismo's top competitors include Celcoin, AuthBridge and Belvo.

Pismo offers Card Issuing, Core Banking, Digital Wallets, Digital Lending, and 2 more products and services.

Pismo has 10 investors. Key investors include Amazon, Visa, Accel, Falabella, and B3.

Pismo operates through Pismo Labs Uk Ltd..

Yes. Pismo was acquired by Visa in June 2023.

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