About Pismo
Pismo is a company based in Sao Paulo (Brazil) founded in 2016 by Marcelo Parise, Juliana Binatti Motta, Daniela Binatti, and Ricardo Josua was acquired by Visa in June 2023. Pismo has raised $108.88 million across 2 funding rounds from investors including Amazon, Visa and Accel. Pismo offers products and services including Card Issuing, Core Banking, Digital Wallets, Digital Lending, and Corporate Banking. Pismo operates in a competitive market with competitors including Belvo, Celcoin, Prime Trust, AuthBridge and Stark Bank, among others.
Products & Services of Pismo
Pismo offers a comprehensive portfolio of products and services, including Card Issuing, Core Banking, Digital Wallets, Digital Lending, and Corporate Banking.
Platform for issuing credit, debit, and prepaid cards securely.
System for creating digital banking experiences and managing legacy tech.
Tools to build and manage proprietary digital wallet systems.
Service for offering scalable loan products with quick market deployment.
Platform for managing corporate accounts and multi-region transactions.
System for transaction processing and merchant reconciliation services.
Funding Insights of Pismo
Pismo has successfully raised a total of $108.88M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $108 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $108.88M
- Total Rounds 2
- Last Round Series B β $108M
- First Round $881,238
(Nov 2016)
- Investors Count 9
All 2 funding rounds of Pismo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $108M | Series B | β | SoftBank Latin America Fund, Amazon | |
| Nov 2016 | $881,238 | Series A | β | Redpoint eventures | β |
10 investors in total: 10 institutional.
Investors in Pismo
Pismo has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Amazon, Visa and Accel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital is invested in multiple sectors by the fund. | – | latinamericafund.com | Miami, United States | |
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Pruven is engaged in venture capital investments for startups. | – | pruvencap.com | - | |
Investments are made in early-stage tech startups across multiple sectors. | – | headline.com | San Francisco, United States | |
Early-stage tech-focused VC firm investing primarily in Latin America and the US | – | rpev.com.br | Sao Paulo, Brazil | |
Redpoint Ventures is engaged in venture capital investments. | – | redpoint.com | Woodside, United States | |
Multi-category products are offered through an online marketplace. | 1994 | amazon.com | Seattle, United States | |
Stock exchange | 1890 | b3.com.br | Sao Paulo, Brazil | |
Falabella is operated as an online retail platform offering diverse products. | 1889 | falabella.com | Santiago, Chile | |
Digital payment solutions are offered to individuals and businesses. | 1958 | visa.com | San Francisco, United States |
Investor details for Pismo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Pismo
146 people are tracked at Pismo (31 in leadership, 3 in board & advisors, 112 in team).
| Name | Role | Group |
|---|---|---|
Marcelo Parise | Co-Founder & VP Engineering | Leadership |
Juliana Binatti Motta | Co-Founder & CPO | Leadership |
Daniela Binatti | Co-Founder & CTO | Leadership |
Ricardo Josua | Co-Founder & CEO | Leadership |
Juliana Binatti | Co-Founder & CPO | Leadership |
Rodrigo Melato | VP, LAC Sales | Leadership |
Daniela Franca | Human Resources Business Partner | Leadership |
Renato Stocco | Director Of Engineering | Leadership |
Simon Keys | Head Of Oceania | Leadership |
Vishal Dalal | CEO, NA, EMEA & APAC | Leadership |
Charalampos Batoudakis | Head Of Delivery | Leadership |
Débora Fortes | CMO | Leadership |
Brent Kronenberg | Chief Of Staff | Leadership |
Luigi Martins | Head of HR Operations, EMEA & APAC | Leadership |
Ivan Salles | Sales Engineer Director Latam At Pismo | Leadership |
Ross Larter | Senior Director Of Engineering | Leadership |
Alexandre Pinto | VP Of Product - Banking | Leadership |
Halan Gobira | Sales Director Latam | Leadership |
Fernando Vasconcellos | People Director / HR Director | Leadership |
Danilo Azevedo | Sr HR Business Partner Manager | Leadership |
126 more people are available in the full profile.
Complete people profiles for Pismo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Pismo
4 dated milestones of Pismo across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Pismo is founded.
- Funding First funding round of $881K.
- Funding Latest funding round, Series B, of $108.0M.
- Exit Acquired by Visa.
Competitors of Pismo
Pismo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Belvo, Celcoin, Prime Trust, AuthBridge and Stark Bank, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| belvo.com | 2019 | Sao Paulo, Brazil | $71.28M | 4 | Open banking API solutions are developed for financial data aggregation. | |
| celcoin.com.br | 2016 | Barueri, Brazil | $154.29M | – | Bill payment platform for businesses | |
| primetrust.com | 2004 | Las Vegas, United States | $171.22M | 84 | Cloud-based AML and banking API solutions are provided for institutions. | |
| authbridge.com | 2005 | Gurugram, India | $11.2M | 1,017 | Identity verification, employee screening, and due diligence platforms are provided. | |
| starkbank.com | 2018 | Sao Paulo, Brazil | $58.19M | – | Open banking APIs are provided for banks and financial institutions. | |
| transfeera.com | 2017 | Joinville, Brazil | $1.35M | – | Online open banking API solution for businesses | |
| fitbank.com.br | 2016 | – | $666,319 | – | Open banking API is offered for business payment management. |
Detailed competitors of Pismo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Pismo
The website of Pismo (pismo.io) receives about 36.6K visits a month.
- Monthly visits36.6K
▲ 16.5% vs previous month
Websites whose visitors overlap most with Pismo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
enreap.com | enreap.com | 100% | – | #3,079,332 | β |
| dashdevs.com | 97% | – | #523,337 | View details | |
| trustdecision.com | 96% | 680.7K | #693,067 | View details | |
| weareplanet.com | 95% | – | #193,692 | View details | |
| techmagic.co | 95% | – | #456,940 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 39 similar websites and full traffic analytics for Pismo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pismo
Complete news archive for Pismo
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pismo
10 companies that operate in the same segment as Pismo (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.16 B | USD 1.96 B | 1,440 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
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Frequently Asked Questions about Pismo
Pismo was founded in 2016.
Pismo is headquartered in Sao Paulo, Brazil.
Ricardo Josua is the current CEO of Pismo. They have also founded this company.
Pismo is a funded company, having raised a total of $108.88M across 2 funding rounds to date. The company's 1st funding round was a Series A of $881.24K, raised on Nov 2016.
Cloud-based banking solutions. It offers an API-based solution that enables banks and financial institutions to provide digital services to the end customers. It features a digital banking solution with deposits, savings, and loans, digital wallets with tokens for buyers and sellers, transaction processing and seller management solutions, debit, credit, and prepaid card issuance, and more.
Pismo's top competitors include Celcoin, AuthBridge and Belvo.
Pismo offers Card Issuing, Core Banking, Digital Wallets, Digital Lending, and 2 more products and services.
Pismo operates through Pismo Labs Uk Ltd..
Yes. Pismo was acquired by Visa in June 2023.

