About PLACE
PLACE is a Real Estate & Construction company based in Bellingham (United States) founded in 2019 by Ben Kinney and Chris Suarez. Online brokerage services for residential properties are provided to agents. It operates on a SaaS (Software-as-a-Service) and Professional Services model. PLACE has raised $100 million across 1 funding round from investors including 3L Capital, Goldman Sachs Investment Partners and Invicta Ventures. The company has 1,593 employees. PLACE has completed 3 acquisitions, including Ardley, Livian and Maxwell. PLACE was last valued at $1 billion in November 2021. Its chief executive, as recorded, is Richard Tracy. Its website place.com draws about 52 thousand monthly visits. PLACE offers products and services including Real Estate Technology Platform and Agent Support Services. Its focus areas include Real Estate, Technology Platforms and Agent Tools. Its competitors include Redfin, Compass and Movoto; 3 of its 3 listed competitors have raised funding.
Company details
PLACE is established as an all-in-one real estate services and technology platform catering to top teams and agents across various brokerages. Operations are focused on simplifying the management of profitable real estate businesses. Coverage includes over 275 locations across the United States and Canada. Solutions are provided to enhance productivity, support career growth, and streamline home buying and selling processes. Partnerships with top agents in every market are maintained to ensure optimal outcomes for clients.
- Total Equity Funding$100M (USD)
in 1 rounds
- Latest Funding Round$100M (USD), Series A
Nov 2021
- Investors3L Capital
& 4 more
- Employee Count1,593
- Investments & AcquisitionsArdley
& 2 more
Products & Services of PLACE
PLACE offers a comprehensive portfolio of products and services, including Real Estate Technology Platform and Agent Support Services.
A platform for real estate teams and agents.
Services to support agents in business growth.
Apps and channels of PLACE
PLACE publishes 1 mobile app.
Funding Insights of PLACE
PLACE has successfully raised a total of $100M through 1 strategic funding round. The most recent funding activity was a Series A round of $100 million completed in November 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100M
- Total Rounds 1
- Last Round Series A — $100M
- First Round $100M
(Nov 2021)
- Investors Count 5
All 1 funding rounds of PLACE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2021 | $100M | Series A | $1B | Goldman Sachs Investment Partners |
| Date | Valuation | Stage |
|---|---|---|
| Nov 2021 | $1B | •••••••• |
Last known valuation $1B (Nov 2021). 5 investors in total: 5 institutional.
Investors in PLACE
PLACE has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include 3L Capital, Goldman Sachs Investment Partners and Invicta Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech startups are invested in by 3L Capital venture firm. | 3lcap.com | Los Angeles, United States | ||
Invicta Ventures is engaged in venture capital investments. | 2018 | invicta.vc | ||
SaaS-based companies are invested in by Second Century Ventures. | scv.vc | Chicago, United States | ||
Investments are directed toward fintech, cybersecurity, and martech sectors. | thomvest.com | San Francisco, United States | ||
Investments are made in technology-based businesses by this VC firm. | gsipventures.com | New York, United States |
Investor details for PLACE
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PLACE
35 people are tracked at PLACE (26 in leadership, 9 in team); the tracked headcount is 1,593.
| Name | Role | Group |
|---|---|---|
Ben Kinney | Co-Founder | Leadership |
Chris Suarez | Co-Founder | Leadership |
Richard Tracy | CEO | Leadership |
Chris Stuart | President | Leadership |
Bryce Waldron | Head of Virtual Assistants | Leadership |
Shaun Farr | Head of Revenue | Leadership |
McLane Smith | Head of IDX Websites | Leadership |
Brian Gubernick | Chief Real Estate Officer | Leadership |
Abby Powell | Chief Marketing Officer | Leadership |
Vic Stephens | Director of Talent | Leadership |
Mikey Farinha | Marketing Director | Leadership |
Grant Gould | Head of Digital Advertising | Leadership |
Ellen Curtis | Vice President Of Partnership | Leadership |
Marley Jackman | Executive Director Of Launch | Leadership |
Tamara Lamore | Head of Growth Department | Leadership |
Katie Benson | Director Of Growth | Leadership |
Josiah Ubben | VP Of Product & Head Of Design | Leadership |
Amy Gerrish | Director | Brivity Consumer Leads | Leadership |
Vija Williams | Head of Industry | Leadership |
Suzanne Colvin | Chief Financial Officer | Leadership |
15 more people are available in the full profile.
Complete people profiles for PLACE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Investments & Acquisitions by PLACE
PLACE has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Ardley, Livian and Maxwell.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Leads are generated online for financial institutions via data analysis. | ardley.com | Reston, United States | 2003 | Oct 2026 | •••• | |
Active borrowers are tracked and documents are managed via platform. | himaxwell.com | Denver, United States | 2015 | Sep 2026 | •••• | |
Diversified real estate platform is provided for agents. | livian.com | South Burlington, United States | 2011 | Sep 2024 | •••• |
Complete acquisition details for PLACE
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
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Timeline of PLACE
Competitors of PLACE
PLACE has 3 listed competitors in our database, 3 of them funded. They include Redfin, Compass and Movoto.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| redfin.com | 2004 | Seattle, United States | $166.06M | 5,572 | Residential properties are listed and brokered through an online platform. | |
| compass.com | 2012 | New York, United States | $1.51B | 2,549 | Online brokerage for residential properties is facilitated via mobile apps. | |
| movoto.com | 2005 | San Mateo, United States | $8.01M | 44 | Residential properties are brokered online for buyers, sellers, and homeowners. |
Detailed competitors of PLACE
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of PLACE
The website of PLACE (place.com) receives about 52.3K visits a month and ranks #446,832 among all websites worldwide, #1,577 in Web Hosting and Domain Names.
- Monthly visits52.3K
▼ 17.7% vs previous month
- Unique visitors20.2K
per month
- Global rank#446,832
among all websites
- Category rank#1,577
Computers Electronics and Technology · Web Hosting and Domain Names
- Bounce rate50%
- Pages per visit4.0
- Average visit3 min 56 sec
- DevicesDesktop 63% · Mobile 37%
Websites whose visitors overlap most with PLACE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| corp.com | 100% | 58.5K | #385,237 | View details | |
| facebook.com | 82% | 12.1B | #3 | View details | |
| google.com | 79% | 85.8B | #1 | View details | |
| canvas.io | 77% | 94.1K | #356,998 | View details | |
bar.com | bar.com | 75% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 26 similar websites and full traffic analytics for PLACE
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- 26 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Real Estate Intermediaries
3 companies that operate in the same segment as PLACE (Real Estate Intermediaries) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online brokerage for residential properties is facilitated via mobile apps. | 2012 | New York, New York, United States | USD 1.51 B | USD 6.96 B | 35,455 | |
Self-storage REIT is self-administered and managed in the US. | 1977 | Salt Lake City, Utah, United States | USD 3.38 B | 8,010 | ||
Portfolio of real estate and home-related brands is operated online. | 2004 | Seattle, Washington, United States | USD 2.58 B | 6,860 |
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Related news about Place
Complete news archive for PLACE
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about PLACE
PLACE was founded in 2019 and raised its 1st funding round 2 years after it was founded.
PLACE is headquartered in Bellingham, United States. It is registered at Bellingham, Washington, United States.
Richard Tracy is the CEO of PLACE, as recorded in our data.
PLACE is a funded company, having raised a total of $100M across 1 funding round to date. The company's 1st funding round was a Series A of $100M, raised on Nov 2021.
PLACE has 1,593 employees.
PLACE is established as an all-in-one real estate services and technology platform catering to top teams and agents across various brokerages. Operations are focused on simplifying the management of profitable real estate businesses. Coverage includes over 275 locations across the United States and Canada. Solutions are provided to enhance productivity, support career growth, and streamline home buying and selling processes. Partnerships with top agents in every market are maintained to ensure optimal outcomes for clients.
PLACE offers Real Estate Technology Platform and Agent Support Services.
PLACE has 5 investors. Key investors include 3L Capital, Goldman Sachs Investment Partners, Invicta Ventures, Second Century Ventures, and Thomvest Ventures.
The valuation of PLACE is $1B as of Nov 2021.
Yes. PLACE publishes PLACE Mortgage Calculator.