Plann

Sydney, Australia Founded: 2016 • Age: 10 yrs Acquired By Linktree
Instagram scheduling and analytics are facilitated by Plann app.

About Plann

Plann is a company based in Sydney (Australia) founded in 2016 by Christy Laurence was acquired by Linktree in August 2024. Plann operates in a competitive market with competitors including Hootsuite, Spredfast, Signal AI, Falcon.io and Buffer, among others.

  • Headquarter Sydney, Australia
  • Founders Christy Laurence
  • Sectors
    Media & Entertainment
    Technology
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website plannthat.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Linktree (Aug 2024)
Key Metrics

Apps and channels of Plann

Plann publishes 2 mobile apps with over 1M+ downloads.

Plann: Preview for Instagram
Google Play Photography Everyone Free
Developer: Linktree
View on Google Play
Plann: Preview for Instagram
App Store Photo & Video 4+
Developer: Linktree
View on App Store

Investors in Plann

Plann has secured backing from 1 investor. Prominent investors backing the company include Linktree.

All
InvestorDescriptionFounded YearDomainLocation
A platform for consolidating online content into one link is provided by Linktree.
2016linktr.eeMelbourne, Australia
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Investor details for Plann

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  • Complete investor list
  • Round participation
  • Investor portfolios
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Verified entity values are shown only after access is granted.

People of Plann

2 people are tracked at Plann (2 in leadership).

NameRoleGroup
Christy Laurence
Founder & CEOLeadership
Luca Bernardino
Chief Technology OfficerLeadership
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Complete people profiles for Plann

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
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Timeline of Plann

2 dated milestones of Plann across 8 years, from founding to its latest funding, stage changes and deals.

  1. Founded Plann is founded.
  2. Exit Acquired by Linktree.

Competitors of Plann

Plann operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hootsuite, Spredfast, Signal AI, Falcon.io and Buffer, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
hootsuite.com2008Vancouver, Canada$283.76M–
AI based social media management platform for businesses
spredfast.com2008Austin, United States$116.24M507
Social media programs are managed, monitored, and measured at scale.
signal-ai.com2013London, United Kingdom$267.7M154
Media and regulatory updates are monitored via AI platform.
falcon.io2010Copenhagen, Denmark$25.33M176
Social media marketing platform
buffer.com2010San Francisco, United States$4.07M30
Cloud based social media marketing management software
launchmetrics.com2006New York, United States$58.76M–
Provider of Brand Performance Solutions
bn.co2006Saint Paul, United States$97.04M62
Brand Networks is recognized for employee influencer marketing technology.
khoros.com2007Austin, United States$151.65M–
Community and social media management platform
buddymedia.com2007New York, United States$92.02M–
Social media marketing solutions
agorapulse.com2011Paris, France$18.32M11
Social media management and audience monitoring for businesses are facilitated.
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Detailed competitors of Plann

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

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Web traffic of Plann

The website of Plann (plannthat.com) receives about 383.5K visits a month.

  • Monthly visits
    383.5K

    ▲ 12.4% vs previous month

Similar websites

Websites whose visitors overlap most with Plann. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
thepreviewapp.com
thepreviewapp.com
100%
–#337,315–
postplanner.com
93%
181.7K#188,230View details
socialpilot.co
88%
475K#108,229View details
sendible.com
87%
242.2K#187,917View details
optinmonster.com
85%
680.7K#185,111View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Plann

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

Latest news on Plann

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Complete news archive for Plann

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Similar companies to Plann

10 companies that operate in the same segment as Plann (Advertising & Marketing Tech), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
AI-powered platform manages marketing creatives and customer journeys.
1982San Jose, California, United States–USD 23.77 B30,710
Platform offering mobile ad network software
2007Bengaluru, Karnataka, IndiaUSD 265.6 MUSD 268.38 M1,074
AI-driven ad campaigns are managed for personalization and optimization.
2005Paris, FranceUSD 59.97 MUSD 1.94 B3,510
Ad verification solutions are delivered for digital media campaigns.
2008New York, New York, United StatesUSD 396.5 MUSD 748.29 M1,200
Consumer intelligence-driven mobile marketing platform is provided for user acquisition.
2005Singapore, SingaporeUSD 10 MUSD 288.73 M618
Native advertising solutions are delivered via a cloud-based content platform.
2006New York, New York, United StatesUSD 403.72 MUSD 1.3 B1,800
SSP software is offered to publishers for ad inventory sales.
2006Redwood City, California, United StatesUSD 31 MUSD 282.93 M1,050
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
Cloud based mobile marketing analytics and attribution platform
2011San Francisco, California, United StatesUSD 1.29 B––
Mobile advertising & monetization
2007San Francisco, California, United StatesUSD 60.05 M––
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Frequently Asked Questions about Plann

Plann was founded in 2016.

Plann is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Christy Laurence is the current CEO of Plann. They have also founded this company.

Plann is an app for Instagram scheduling and analytics. Helps users to rearrange, organize, schedule and crop their Instagram stories. Also provides information about best times to post, best-performing hashtags, history over time, and best performing colour schemes. Its Sneaky Peek feature allows users to look into whats working well for competitors and peers. Its app is available for both Android and iOS platform. As on April 2018, it has 1,00,000 installs in Google Play Store. It caters to businesses, entrepreneurs, influencers, and others.

Plann's top competitors include Hootsuite, Falcon.io and Signal AI.

Plann has 1 investor. Key investors include Linktree.

Yes. Plann was acquired by Linktree in August 2024.

Yes. Plann publishes Plann: Preview for Instagram and 1 more app, with over 1 million downloads.

The website of Plann receives about 383 thousand visits a month.

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