About Linktree
Linktree is a company based in Melbourne (Australia) founded in 2016 by Alex Zaccaria, Nick Humphreys, and Anthony Zaccaria. It operates as a SaaS (Software-as-a-Service), Freemium, and Commission-Based. Linktree has raised $166 million across 18 funding rounds from investors including European Union, Index Ventures and Coatue. Linktree has completed 4 acquisitions, including Bento, Koji and Odesli. Linktree offers products and services including Link in Bio, Link Shortener, and QR Code Generator. Linktree operates in a competitive market with competitors including Wishlink, Rebrandly, Koji, Bento and Direct.me, among others.
- Headquarter Melbourne, Australia
- Founders Alex Zaccaria, Nick Humphreys, Anthony Zaccaria
- Stage Unicorn
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Sectors
Technology
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Email
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Phone
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Website
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Social
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- Legal Name Linktree Pty Ltd
- Date of Incorporation 16 Dec, 1985
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$0 (USD)-100as on Mar 31, 2022
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Net Profit
$-10.52 K (USD)29.49as on Mar 31, 2022
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EBITDA
$-9.06 K (USD)40.87as on Mar 31, 2022
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Total Equity Funding
$166 M (USD)
in 18 rounds
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Latest Funding Round
$45.2 K (USD), Grant
Jul 01, 2025
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Investors
European Union
& 8 more
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Employee Count
Employee Count
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Investments & Acquisitions
Bento
& 3 more
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Products & Services of Linktree
Linktree offers a comprehensive portfolio of products and services, including Link in Bio, Link Shortener, and QR Code Generator. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A tool for unifying online content links.
Shortens links for easy sharing and tracking.
Creates scannable QR codes for online links.
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Funding Insights of Linktree
Linktree has successfully raised a total of $166M across 18 strategic funding rounds. The most recent funding activity was a Grant round of $45.2 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 18
- Last Round Grant — $45,200
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First Round
First Round
(01 Jun 2016)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2025 | Amount | Grant - Linktree | Valuation |
investors |
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| Jun, 2024 | Amount | Grant - Linktree | Valuation |
investors |
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| Jun, 2024 | Amount | Grant - Linktree | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Linktree
Linktree has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include European Union, Index Ventures and Coatue. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments in technology startups and entrepreneurs.
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Founded Year | Domain | Location | |
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Provider of an investment platform for various stages
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Founded Year | Domain | Location | |
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Investments are directed toward early-stage tech startups by AirTree.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Linktree
Linktree has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Bento, Koji and Odesli. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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A platform for creating personal pages with integrated content is provided.
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2022 | ||||
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Automated links for sharing songs, albums, and podcasts are created.
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2017 | ||||
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Link management solutions are provided for social media creators.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Linktree
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Linktree Comparisons
Competitors of Linktree
Linktree operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wishlink, Rebrandly, Koji, Bento and Direct.me, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Platform for connecting creators with brands for content monetization
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| domain | founded_year | HQ Location |
Cloud-based link management solutions for branded URL shortening are provided.
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| domain | founded_year | HQ Location |
Link management solutions are provided for social media creators.
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| domain | founded_year | HQ Location |
A platform for creating personal pages with integrated content is provided.
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| domain | founded_year | HQ Location |
Cloud-based short links and click analytics are provided for businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Linktree
Frequently Asked Questions about Linktree
When was Linktree founded?
Linktree was founded in 2016.
Where is Linktree located?
Linktree is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Who is the current CEO of Linktree?
Alex Zaccaria is the current CEO of Linktree. They have also founded this company.
Is Linktree a funded company?
Linktree is a funded company, having raised a total of $166M across 18 funding rounds to date. The company's 1st funding round was a Grant of $100K, raised on Jun 01, 2016.
What does Linktree do?
Linktree is recognized as a leading link-in-bio tool, used by over 70 million creators and businesses. Content across social media, websites, and stores is unified through a single customizable link. Engagement and audience growth are supported with tools for social media management, analytics, and monetization. Solutions for selling products, collecting leads, and integrating with email marketing platforms are offered. The platform serves diverse sectors including influencers, small businesses, and e-commerce, ensuring data-driven decisions are facilitated through accessible analytics.
Who are the top competitors of Linktree?
What products or services does Linktree offer?
Linktree offers Link in Bio, Link Shortener, and QR Code Generator.
How many acquisitions has Linktree made?
Who are Linktree's investors?
Linktree has 9 investors. Key investors include European Union, Index Ventures, Coatue, Michelle Kennedy, and Harry Stebbings.
What is Linktree's valuation?
The valuation of Linktree is $1.3B as of Mar 2022.
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