Linktree

Melbourne, Australia Founded: 2016 • Age: 10 yrs
A platform for consolidating online content into one link is provided by Linktree.
Annual revenue - Latest available
Total funding $166.0M 18 rounds
Employees - Tracked headcount
Investors 9 Known backers
Products 3 Services tracked
Competitors 7 Brand Intelligence

About Linktree

Linktree is a company based in Melbourne (Australia) founded in 2016 by Alex Zaccaria, Nick Humphreys, and Anthony Zaccaria. It operates as a SaaS (Software-as-a-Service), Freemium, and Commission-Based. Linktree has raised $166 million across 18 funding rounds from investors including European Union, Index Ventures and Coatue. Linktree has completed 4 acquisitions, including Bento, Koji and Odesli. Linktree offers products and services including Link in Bio, Link Shortener, and QR Code Generator. Linktree operates in a competitive market with competitors including Wishlink, Rebrandly, Koji, Bento and Direct.me, among others.

  • Headquarter Melbourne, Australia
  • Founders Alex Zaccaria, Nick Humphreys, Anthony Zaccaria
  • Stage Unicorn
  • Sectors
    Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Linktree Pty Ltd
  • Date of Incorporation 16 Dec, 1985
  • Jurisdiction Mumbai, Maharashtra, India
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    -$10.52 K (USD)
    29.49
    as on Mar 31, 2022
  • EBITDA
    -$9.06 K (USD)
    40.87
    as on Mar 31, 2022
  • Total Equity Funding
    $166 M (USD)

    in 18 rounds

  • Latest Funding Round
    $45.2 K (USD), Grant

    Jul 01, 2025

  • Investors
  • Employee Count
    Not available
  • Investments & Acquisitions
    Bento

    & 3 more

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Products & Services of Linktree

Linktree offers a comprehensive portfolio of products and services, including Link in Bio, Link Shortener, and QR Code Generator.

Product name locked
Category locked
Primary

A tool for unifying online content links.

Product name locked
Category locked
Locked

Shortens links for easy sharing and tracking.

Product name locked
Category locked
Locked

Creates scannable QR codes for online links.

People of Linktree

Headcount 50-200
Employee Profiles 59
Board Members and Advisors 1
Employee Profiles
People
Matt Allen
Strategic Advisor
People
Alex Zaccaria
Co-Founder & CEO
People
Christian Childs
Leasing Administrator
People
Amanda Patneaude
Social Seller

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Board Members and Advisors
people
Mike Bywaters
Technical Advisor

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Funding Insights of Linktree

Linktree has successfully raised a total of $166M across 18 strategic funding rounds. The most recent funding activity was a Grant round of $45.2 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Linktree

Linktree has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include European Union, Index Ventures and Coatue.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Venture capital investments in technology startups and entrepreneurs.
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Provider of an investment platform for various stages
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Investments are directed toward early-stage tech startups by AirTree.
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Investor details for Linktree

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Linktree

Linktree has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Bento, Koji and Odesli.

Investments
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Investment portfolio details for Linktree

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
A platform for creating personal pages with integrated content is provided.
Locked Locked 2022 Locked
Automated links for sharing songs, albums, and podcasts are created.
Locked Locked 2017 Locked
Link management solutions are provided for social media creators.
Locked Locked 2016 Locked
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Complete acquisition details for Linktree

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  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Linktree

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Detailed financials for Linktree

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Linktree Comparisons

Linktree Primary company
Description
A platform for consolidating online content into one link is...
Location
Melbourne, Australia
Founded Year
2016
Annual Revenue
Not available
Net Profit
-$10.52 K (USD)
EBITDA
-$9.06 K (USD)
Employees
Not available
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Peer comparison for Linktree

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Linktree

Linktree operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wishlink, Rebrandly, Koji, Bento and Direct.me, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Platform for connecting creators with brands for content monetization
Locked Locked Locked
Cloud-based link management solutions for branded URL shortening are provided.
Locked Locked Locked
Link management solutions are provided for social media creators.
Locked Locked Locked
A platform for creating personal pages with integrated content is provided.
Locked Locked Locked
Cloud-based short links and click analytics are provided for businesses.
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Detailed competitors of Linktree

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Linktree

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Complete news archive for Linktree

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Linktree

Linktree was founded in 2016.

Linktree is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.

Alex Zaccaria is the current CEO of Linktree. They have also founded this company.

Linktree is a funded company, having raised a total of $166M across 18 funding rounds to date.

Linktree is recognized as a leading link-in-bio tool, used by over 70 million creators and businesses. Content across social media, websites, and stores is unified through a single customizable link. Engagement and audience growth are supported with tools for social media management, analytics, and monetization. Solutions for selling products, collecting leads, and integrating with email marketing platforms are offered. The platform serves diverse sectors including influencers, small businesses, and e-commerce, ensuring data-driven decisions are facilitated through accessible analytics.

Linktree's top competitors include Rebrandly, Wishlink and Koji.

Linktree offers Link in Bio, Link Shortener, and QR Code Generator.

Linktree has made 4 acquisitions, including Bento, Koji, and Odesli.

Linktree has 9 investors. Key investors include European Union, Index Ventures, Coatue, Michelle Kennedy, and Harry Stebbings.

The valuation of Linktree is $1.3B as of Mar 2022.

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