About Linktree
Linktree is a company based in Melbourne (Australia) founded in 2016 by Alex Zaccaria, Nick Humphreys, and Anthony Zaccaria. It operates as a SaaS (Software-as-a-Service), Freemium, and Commission-Based. Linktree has raised $166 million across 18 funding rounds from investors including European Union, Index Ventures and Coatue. Linktree has completed 4 acquisitions, including Bento, Koji and Odesli. Linktree offers products and services including Link in Bio, Link Shortener, and QR Code Generator. Linktree operates in a competitive market with competitors including Wishlink, Rebrandly, Koji, Bento and Direct.me, among others.
- Headquarter Melbourne, Australia
- Founders Alex Zaccaria, Nick Humphreys, Anthony Zaccaria
- Stage Unicorn
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website linktr.ee
- Social LinkedIn X Facebook Instagram Threads
- Legal Name Linktree Pty Ltd
- Date of Incorporation 16 Dec, 1985
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹0.03 Cr
FY 2025
- Net Loss-₹0.06 Cr
FY 2025 · -169% margin
- EBITDA-₹0.02 Cr
FY 2025 · -58% margin
- Total Equity Funding$166M (USD)
in 18 rounds
- Latest Funding Round$45.2K (USD), Grant
Jul 2025
- InvestorsEuropean Union
& 8 more
- Investments & AcquisitionsBento
& 3 more
Associated legal entities of Linktree
Linktree operates through Genesis Film Production Pvt Ltd (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Genesis Film Production Pvt Ltd CIN U92110MH1985PTC038340 | Active | 16 Dec 1985 | Mumbai, Maharashtra | ₹0.0 Cr | – | 4 | View details |
Products & Services of Linktree
Linktree offers a comprehensive portfolio of products and services, including Link in Bio, Link Shortener, and QR Code Generator.
A tool for unifying online content links.
Shortens links for easy sharing and tracking.
Creates scannable QR codes for online links.
Apps and channels of Linktree
Linktree publishes 6 mobile apps with over 2.1M+ downloads.
Funding Insights of Linktree
Linktree has successfully raised a total of $166M across 18 strategic funding rounds. The most recent funding activity was a Grant round of $45.2 thousand completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $166M
- Total Rounds 18
- Last Round Grant — $45,200
- First Round $1.07M
(Jun 2016)
- Investors Count 9
Latest 10 of 18 funding rounds of Linktree with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2025 | $45,200 | Grant | – | – | |
| Jun 2024 | $100,000 | Grant | – | – | |
| Jun 2024 | $100,000 | Grant | – | – | |
| Jun 2023 | – | Grant | – | – | |
| Jun 2022 | $3M | Grant | – | – | |
| Apr 2022 | $29,704 | Grant | – | – | |
| Mar 2022 | $110M | Series B | $1.3B | Index Ventures, Coatue | |
| Aug 2021 | $300,000 | Series B | – | – | – |
| Jun 2021 | $1M | Grant | – | – | |
| Jun 2021 | $13.22M | Grant | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2022 | $1.3B | •••••••• |
Last known valuation $1.3B (Mar 2022). 9 investors in total: 7 institutional and 2 angel.
Investors in Linktree
Linktree has secured backing from 9 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include European Union, Index Ventures and Coatue.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in technology startups and entrepreneurs. | – | indexventures.com | - | |
Provider of an investment platform for various stages | – | coatue.com | New York, United States | |
Investments are directed toward early-stage tech startups by AirTree. | – | airtree.vc | Surry Hills, Australia | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Tech-enabled businesses are funded by Greenoaks venture capital firm. | – | greenoaks.com | San Francisco, United States | |
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Health services and resources are provided by HRSA nationwide. | – | hrsa.gov | Rockville, United States | |
MK Michelle Kennedy | - | – | unknown_65bc956a95674ed3b | - |
HS Harry Stebbings | Founder of 20VC, podcaster, angel investor in tech startups globally. | – | unknown_2a4ffdff957d475a8 | - |
Investor details for Linktree
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Genesis Film Production Pvt Ltd (Linktree)
Genesis Film Production Pvt Ltd is the primary company behind Linktree. The board of Genesis Film Production Pvt Ltd currently have 4 directors; the longest-serving is Varun Prahlad Kakar, appointed in 2019. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Varun Prahlad Kakar DIN 08516246 | Director | 15 Jul 2019 | 7 yrs 2 mo | Genesis Film Production Pvt Ltd |
| Anhjin Shivaan Kakar DIN 08516256 | Director | 15 Jul 2019 | 7 yrs 2 mo | Genesis Film Production Pvt Ltd |
| Prahlad Kakar DIN 00303695 | Director | 01 Aug 2023 | 3 yrs 2 mo | Genesis Film Production Pvt Ltd |
| Mitali Dutt Kakar DIN 00303788 | Director | 01 Aug 2023 | 3 yrs 2 mo | Genesis Film Production Pvt Ltd |
People of Linktree
60 people are tracked at Linktree (15 in leadership, 1 in board & advisors, 44 in team).
| Name | Role | Group |
|---|---|---|
Alex Zaccaria | Co-Founder & CEO | Leadership |
Nick Humphreys | Co-Founder | Leadership |
Anthony Zaccaria | Co-Founder | Leadership |
Pooya Karimian | Director Of Engineering, Growth | Leadership |
Robert Erdin | VP Of Engineering | Leadership |
Joshua Quick | Director Of IT | Leadership |
Jiayao Yu | Director Of Engineering | Leadership |
Ali Rowlands | Senior Executive Business Partner To CEO + People Experience | Leadership |
Alex Meyerguz | Senior Director, Head Of Finance & Corporate Development | Leadership |
Felicity Davis | Head of People Operations | Leadership |
Farnaz Azmoodeh | CTO | Leadership |
Florence Hecquet Dorreen | Director of FP&A | Leadership |
Michael Stocks | Head of Strategy & Operations | Leadership |
Dane Burgess | Senior Director Of Operations And Support | Leadership |
Hans Jordan | Director, Social Media | Leadership |
Mike Bywaters | Technical Advisor | Board & advisors |
Keisha Low | Customer Operations Manager | Team |
Matt Allen | Strategic Advisor | Team |
Christian Childs | Leasing Administrator | Team |
Amanda Patneaude | Social Seller | Team |
40 more people are available in the full profile.
Complete people profiles for Linktree
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Linktree
Figures of Genesis Film Production Pvt Ltd, the primary company behind Linktree, for FY 2025. Revenue was ₹0.03 Cr. Net loss was -₹0.06 Cr (-169% margin). EBITDA was -₹0.02 Cr (-58% margin). Revenue has grown at a compounded annual rate of +74% over five years.
- ₹0.03 CrRevenue · FY 2025
- -₹0.06 CrNet loss · -169% margin
- -₹0.02 CrEBITDA · -58% margin
- ₹0.05 CrPaid-up capital
- +74%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Genesis Film Production Pvt Ltd are on its company page.
Detailed financial statements for Linktree
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Linktree
Linktree has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Bento, Koji and Odesli.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Instagram scheduling and analytics are facilitated by Plann app. | plannthat.com | Sydney, Australia | 2016 | Aug 2024 | •••• | |
Link management solutions are provided for social media creators. | withkoji.com | San Diego, United States | 2016 | Dec 2023 | •••• | |
A platform for creating personal pages with integrated content is provided. | bento.me | Berlin, Germany | 2022 | Jun 2023 | •••• | |
Automated links for sharing songs, albums, and podcasts are created. | odesli.co | Pittsburgh, United States | 2017 | Aug 2021 | •••• |
Complete acquisition details for Linktree
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Linktree
8 dated milestones of Linktree across 9 years, from founding to its latest funding, stage changes and deals.
Competitors of Linktree
Linktree operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wishlink, Rebrandly, Koji, Bento and Direct.me, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wishlink.com | 2022 | Gurugram, India | $10.06M | 133 | Platform for connecting creators with brands for content monetization | |
| rebrandly.com | 2015 | Dublin, Ireland | $5.2M | – | Cloud-based link management solutions for branded URL shortening are provided. | |
| withkoji.com | 2016 | San Diego, United States | $41M | 10 | Link management solutions are provided for social media creators. | |
| bento.me | 2022 | Berlin, Germany | $1.6M | – | A platform for creating personal pages with integrated content is provided. | |
| direct.me | 2019 | Tucson, United States | $2.6M | – | Cloud-based short links and click analytics are provided for businesses. | |
| braid.ai | 2017 | United States | $6.8M | – | Audience engagement is facilitated via an app-based platform for creators. |
Detailed competitors of Linktree
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Linktree
The website of Linktree (linktr.ee) receives about 205.6M visits a month and ranks #263 among all websites worldwide, #9 in Online Marketing.
- Monthly visits205.6M
▲ 6.7% vs previous month
- Unique visitors81.4M
per month
- Global rank#263
among all websites
- Category rank#9
Business and Consumer Services · Online Marketing
- Bounce rate70%
- Pages per visit1.9
- Average visit1 min 21 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Linktree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| similarweb.com | 100% | 7M | #8,270 | View details | |
| semrush.com | 100% | 11.5M | #4,220 | View details | |
publer.com | publer.com | 97% | – | #9,673 | – |
modelsearcher.com | modelsearcher.com | 95% | – | #21,162 | – |
blackhatworld.com | blackhatworld.com | 95% | – | #36,560 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Linktree
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Linktree
Complete news archive for Linktree
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Linktree
10 companies that operate in the same segment as Linktree (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Linktree
Linktree was founded in 2016.
Linktree is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Alex Zaccaria is the current CEO of Linktree. They have also founded this company.
Linktree is a funded company, having raised a total of $166M across 18 funding rounds to date. The company's 1st funding round was a Grant of $1M, raised on Jun 2016.
The primary company behind Linktree, Genesis Film Production Pvt Ltd, reported revenue of ₹0.03 Cr for FY 2025.
Linktree is recognized as a leading link-in-bio tool, used by over 70 million creators and businesses. Content across social media, websites, and stores is unified through a single customizable link. Engagement and audience growth are supported with tools for social media management, analytics, and monetization. Solutions for selling products, collecting leads, and integrating with email marketing platforms are offered. The platform serves diverse sectors including influencers, small businesses, and e-commerce, ensuring data-driven decisions are facilitated through accessible analytics.
Linktree offers Link in Bio, Link Shortener, and QR Code Generator.
Linktree has 9 investors. Key investors include European Union, Index Ventures, Coatue, Michelle Kennedy, and Harry Stebbings.
The valuation of Linktree is $1.3B as of Mar 2022.
Linktree operates through Genesis Film Production Pvt Ltd.