About Planty
Planty is a Consumer company based in London (United Kingdom) founded in 2019 by Ali Sheehan Dare and Joseph Lovell. Brand of cheese. Planty has raised $1.39 million across 3 funding rounds from investors including Kale United and Veg Capital. The company has 12 employees. Its website planty.uk draws about 63 thousand monthly visits. Planty offers products and services including Ready Meals, Sides, Breakfasts, Smoothies & Shakes, and Desserts. Its focus areas include Food and Agriculture, Food & Beverage Products, Dairy and Cheese. Its legal entity is PLANTY LTD. Its competitors include Wensleydale Creamery, Yeo Valley and Joseph Heler Cheese.
Company details
Planty was established in 2019 in London, United Kingdom, by co-founders Ali Sheehan Dare and Joseph Lovell. The company functions as a brand within the food sector, focusing on cheese products. Operations are centered in the UK, with an online presence maintained through the domain planty.uk. Distribution and branding activities are conducted to serve the cheese market, emphasizing standard production and sales processes.
- Total Equity Funding$1.39M (USD)
in 3 rounds
- Latest Funding Round$896.45K (USD), Seed
Oct 2021
- InvestorsKale United
& 1 more
- Employee Count12
Products & Services of Planty
Planty offers a comprehensive portfolio of products and services, including Ready Meals, Sides, Breakfasts, Smoothies & Shakes, and Desserts.
Chef-prepared plant-based meals for quick heating and consumption.
Complementary plant-based items like roast potatoes for meals.
Oat pots and shakes for healthy, plant-based breakfast choices.
Nutritious blends using fruits and proteins for on-the-go.
Plant-based options like puddings for ending meals.
Funding Insights of Planty
Planty has successfully raised a total of $1.39M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $896.45 thousand completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.39M
- Total Rounds 3
- Last Round Seed — $896,450
- First Round $214,621
(Sep 2020)
- Investors Count 2
All 3 funding rounds of Planty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $896,450 | Seed | – | Kale United | |
| Jul 2021 | $275,783 | Seed | – | – | – |
| Sep 2020 | $214,621 | Seed | – | Veg Capital | – |
2 investors in total: 2 institutional.
Investors in Planty
Planty has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Kale United and Veg Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage capital is provided to plant-based food innovators. | vegcapital.co.uk | United Kingdom | ||
Food startups are funded by this venture capital firm. | 2018 | kaleunited.com | Stockholm, Sweden |
Investor details for Planty
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People of Planty
2 people are tracked at Planty (2 in leadership); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Ali Sheehan Dare | Co-Founder | Leadership |
Joseph Lovell | Co-Founder | Leadership |
Complete people profiles for Planty
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Timeline of Planty
3 dated milestones of Planty across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Planty is founded.
- Funding First funding round of $215K.
- Funding Latest funding round, Seed, of $896K.
Competitors of Planty
Planty has 3 listed competitors in our database. They include Wensleydale Creamery, Yeo Valley and Joseph Heler Cheese.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| wensleydale.co.uk | 1992 | Leyburn, United Kingdom | 1,038 | Various cheeses are manufactured and branded by Wensleydale Creamery. | ||
| yeovalley.co.uk | 1961 | Bristol, United Kingdom | Brand of flavored yogurt, ice cream, and milk | |||
| joseph-heler.co.uk | 1957 | Nantwich, United Kingdom | 180 | Handmade cheese production, online sales, and farm activities in the UK. |
Detailed competitors of Planty
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Web traffic of Planty
The website of Planty (planty.uk) receives about 62.9K visits a month.
- Monthly visits62.9K
▲ 114.4% vs previous month
Websites whose visitors overlap most with Planty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| grubby.co.uk | 100% | 103.9K | #333,679 | View details | |
planthood.co.uk | planthood.co.uk | 31% | #72,911 | – | |
| youtube.com | 22% | 30.4B | #2 | View details |
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Related news about Planty
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Frequently Asked Questions about Planty
Planty was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Planty is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Planty is a funded company, having raised a total of $1.39M across 3 funding rounds to date. The company's 1st funding round was a Seed of $214.62K, raised on Sep 2020.
Planty has 12 employees.
Planty was established in 2019 in London, United Kingdom, by co-founders Ali Sheehan Dare and Joseph Lovell. The company functions as a brand within the food sector, focusing on cheese products. Operations are centered in the UK, with an online presence maintained through the domain planty.uk. Distribution and branding activities are conducted to serve the cheese market, emphasizing standard production and sales processes.
Planty's top competitors include Wensleydale Creamery, Yeo Valley and Joseph Heler Cheese.
Planty offers Ready Meals, Sides, Breakfasts, Smoothies & Shakes, and Desserts.
Planty has 2 investors. Key investors include Kale United, and Veg Capital.
Planty operates through Planty Ltd.