About Grubby
Grubby is a Retail company based in London (United Kingdom) founded in 2019 by Martin Holden-White. Plant-based meal recipe boxes are delivered via an online platform. Grubby has raised $2.58 million across 2 funding rounds. The company has 7 employees. Its website grubby.co.uk draws about 104 thousand monthly visits. Grubby offers products and services including Plant-Based Recipe Kits and Vegan Recipe Box. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Recipe Box. Its legal entity is GRUBBY LTD. Its competitors include Gousto, Mindful Chef and SimplyCook; 3 of its 3 listed competitors have raised funding.
Company details
Grubby was founded in 2019 in London, United Kingdom, by Martin Holden-White. An online platform is operated to provide plant-based meal recipe boxes in the food delivery sector. Recipes such as salads, rice and chili avocado, and bean burgers can be selected by customers, with deliveries made in sustainable and recyclable packaging. One meal is donated for a child in poverty for each box delivered.
- Headquarters London, United Kingdom
- Employees 7
- Founders Martin Holden-White
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website grubby.co.uk
- Social LinkedIn Facebook
- Legal Name Grubby Ltd
- Date of Incorporation 07 Jun, 2018
- Jurisdiction LICHFIELD, UNITED KINGDOM
- Total Equity Funding$2.58M (USD)
in 2 rounds
- Latest Funding Round$1.12M (USD), Seed
Jun 2021
- Employee Count7
Products & Services of Grubby
Grubby offers a comprehensive portfolio of products and services, including Plant-Based Recipe Kits and Vegan Recipe Box.
Kits provide ingredients and recipes for easy vegan cooking at home
Box delivers fresh vegan recipes to simplify plant-based meal preparation
Funding Insights of Grubby
Grubby has successfully raised a total of $2.58M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.12 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.58M
- Total Rounds 2
- Last Round Seed — $1.12M
- First Round $1.47M
(May 2021)
All 2 funding rounds of Grubby with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $1.12M | Seed | – | – | – |
| May 2021 | $1.47M | Seed | – | – | – |
People of Grubby
1 people are tracked at Grubby (1 in leadership); the tracked headcount is 7.
| Name | Role | Group |
|---|---|---|
Martin Holden-White | Founder | Leadership |
Complete people profiles for Grubby
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Timeline of Grubby
3 dated milestones of Grubby across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Grubby is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Seed, of $1.1M.
Competitors of Grubby
Grubby has 3 listed competitors in our database, 3 of them funded. They include Gousto, Mindful Chef and SimplyCook.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gousto.co.uk | 2012 | London, United Kingdom | $541.23M | 1,416 | Recipe boxes are delivered via an online subscription service. | |
| mindfulchef.com | 2014 | London, United Kingdom | $11.63M | 105 | Healthy meal kits and recipe boxes are delivered via subscription. | |
| simplycook.com | 2012 | London, United Kingdom | $19.77M | 40 | Platform offering recipe- kit based grocery delivery |
Detailed competitors of Grubby
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Web traffic of Grubby
The website of Grubby (grubby.co.uk) receives about 103.9K visits a month.
- Monthly visits103.9K
▲ 99.2% vs previous month
Websites whose visitors overlap most with Grubby. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| planty.uk | 100% | 62.9K | #429,866 | View details | |
everysaving.co.uk | everysaving.co.uk | 46% | #74,206 | – | |
planthood.co.uk | planthood.co.uk | 28% | #72,911 | – | |
| reddit.com | 24% | 4.4B | #9 | View details | |
| instagram.com | 24% | 7.1B | #4 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Grubby
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- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Grubby
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Frequently Asked Questions about Grubby
Grubby was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Grubby is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Grubby is a funded company, having raised a total of $2.58M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.47M, raised on May 2021.
Grubby has 7 employees.
Grubby was founded in 2019 in London, United Kingdom, by Martin Holden-White. An online platform is operated to provide plant-based meal recipe boxes in the food delivery sector. Recipes such as salads, rice and chili avocado, and bean burgers can be selected by customers, with deliveries made in sustainable and recyclable packaging. One meal is donated for a child in poverty for each box delivered.
Grubby's top competitors include Gousto, Mindful Chef and SimplyCook.
Grubby offers Plant-Based Recipe Kits and Vegan Recipe Box.
Grubby operates through Grubby Ltd.
The website of Grubby receives about 104 thousand visits a month.