About Platinum Performance
Platinum Performance is a Healthcare company based in Buellton (United States) founded in 1996, and was acquired by Zoetis in July 2019. Supplements and vitamins for horses and pets are manufactured. Its website platinumperformance.com draws about 43 thousand monthly visits. Its focus areas include Veterinary Health Products. Its legal entity is Platinum Performance, Inc.
Company details
Platinum Performance was founded in 1996 in Buellton, United States. Nutritional supplements and vitamins targeted at horses and pets are produced by the company within the animal health sector. Operations focus on formulation, manufacturing, and distribution of these products to support equine and pet wellness. The domain platinumperformance.com serves as the primary online platform for information and sales. Activities are conducted primarily from the U.S. base, with products available nationwide.
Investors in Platinum Performance
Platinum Performance has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Zoetis.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Animal medicines, vaccines, and diagnostics are manufactured and supplied. | 2012 | zoetis.com | Brussels, Belgium |
Investor details for Platinum Performance
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- Round participation
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Timeline of Platinum Performance
2 dated milestones of Platinum Performance across 23 years, from founding to its latest funding, stage changes and deals.
- Founded Platinum Performance is founded.
- Exit Acquired by Zoetis.
Web traffic of Platinum Performance
The website of Platinum Performance (platinumperformance.com) receives about 43.1K visits a month and ranks #686,153 among all websites worldwide, #5,758 in Horses.
- Monthly visits43.1K
▲ 0.8% vs previous month
- Unique visitors18.8K
per month
- Global rank#686,153
among all websites
- Category rank#5,758
Pets and Animals · Horses
- Bounce rate60%
- Pages per visit2.6
- Average visit1 min 04 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Platinum Performance. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| smartpakequine.com | 100% | 255.2K | #151,994 | View details | |
arenus.com | arenus.com | 86% | #3,170,264 | – | |
ker.com | ker.com | 83% | #513,452 | – | |
thehorse.com | thehorse.com | 69% | #251,040 | – | |
equimanagement.com | equimanagement.com | 69% | #1,995,574 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Platinum Performance
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Veterinary Healthcare & Products
3 companies that operate in the same segment as Platinum Performance (Veterinary Healthcare & Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A chain of veterinary hospitals is operated nationwide. | 1986 | Los Angeles, California, United States | USD 5.96 B | 29,000 | ||
Chain of veterinary hospital | 2012 | Westport, United States | ||||
Diagnostics and pharmaceuticals for companion animals are developed. | 2015 | Ann Arbor, Michigan, United States | USD 32.03 M | 152 |
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Frequently Asked Questions about Platinum Performance
Platinum Performance was founded in 1996.
Platinum Performance is headquartered in Buellton, United States. It is registered at Buellton, California, United States.
Platinum Performance was founded in 1996 in Buellton, United States. Nutritional supplements and vitamins targeted at horses and pets are produced by the company within the animal health sector. Operations focus on formulation, manufacturing, and distribution of these products to support equine and pet wellness. The domain platinumperformance.com serves as the primary online platform for information and sales. Activities are conducted primarily from the U.S. base, with products available nationwide.
Platinum Performance has 1 investor. Key investors include Zoetis.
Platinum Performance operates through Platinum Performance, Inc.
Yes. Platinum Performance was acquired by Zoetis in July 2019.