
About PlayerLayer
PlayerLayer is a company based in Nottingham (United Kingdom) founded in 2009. PlayerLayer has raised $16.57 million across 5 funding rounds from investors including Pembroke VCT and Foresight Group. The company has 55 employees. PlayerLayer offers products and services including Lightweight Jackets, Tees & Polos, Padded Jackets, Shorts, and Headwear. PlayerLayer operates in a competitive market with competitors including Castore, Gymshark, Lonsdale, Le Col and Myprotein, among others.
- Headquarter Nottingham, United Kingdom
- Employees 55
- Stage Minicorn
- SectorsRetailMedia & Entertainment
- Website playerlayer.com
- Social LinkedIn X Facebook Instagram
- Legal Name Dreamsport Ltd
- Total Equity Funding$16.57M (USD)
in 5 rounds
- Latest Funding Round$7M (USD), Seed
Apr 2019
- InvestorsPembroke VCT
& 1 more
- Employee Count55
Products & Services of PlayerLayer
PlayerLayer offers a comprehensive portfolio of products and services, including Lightweight Jackets, Tees & Polos, Padded Jackets, Shorts, and Headwear.
Jackets for lightweight sports and outdoor activities
Casual and training tops for athletic use
Insulated jackets for enhanced protection during sports
Comfortable shorts for training and active wear
Functional headwear for sports and daily use
Funding Insights of PlayerLayer
PlayerLayer has successfully raised a total of $16.57M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $7 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16.57M
- Total Rounds 5
- Last Round Seed β $7M
- First Round $341,511
(Mar 2015)
- Investors Count 2
All 5 funding rounds of PlayerLayer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $7M | Seed | $17.01M | β | β |
| Nov 2017 | $9M | Seed | $21.74M | β | |
| Nov 2016 | – | Seed | β | β | |
| Aug 2015 | $231,833 | Seed | $β’β’β’β’β’ | β | β |
| Mar 2015 | $341,511 | Seed | $β’β’β’β’β’ | β | β |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2019 | $17.01M | β’β’β’β’β’β’β’β’ |
| Nov 2017 | $21.74M | β’β’β’β’β’β’β’β’ |
| Aug 2015 | $β’β’β’β’β’ | β’β’β’β’β’β’β’β’ |
Full valuation and stage history of PlayerLayer
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $17.01M (Apr 2019). 2 investors in total: 2 institutional.
Investors in PlayerLayer
PlayerLayer has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Pembroke VCT and Foresight Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided by Pembroke VCT to growth-stage companies. | 2013 | pembrokevct.com | Kensington, United Kingdom | |
Foresight Group is engaged in sustainable investment management. | 1984 | foresightgroup.eu | - |
Investor details for PlayerLayer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of PlayerLayer
4 people are tracked at PlayerLayer (2 in leadership, 2 in team); the tracked headcount is 55.
| Name | Role | Group |
|---|---|---|
Claire Swarbrick | Head of Finance | Leadership |
Roderick Bradley | Co-Founder | Leadership |
Hayley James (Wileman) | Senior Account Manager | Team |
Holly Marriott | Account Executive | Team |
Complete people profiles for PlayerLayer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of PlayerLayer
4 dated milestones of PlayerLayer across 10 years, from founding to its latest funding, stage changes and deals.
- Founded PlayerLayer is founded.
- Funding First funding round of $342K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $7.0M.
Competitors of PlayerLayer
PlayerLayer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Castore, Gymshark, Lonsdale, Le Col and Myprotein, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| castore.com | 2016 | London, United Kingdom | $197.49M | 174 | Internet-first brand of sportswear for men and women | |
| gymshark.com | 2012 | Redditch, United Kingdom | $261.47M | 728 | Sportswear apparel for men and women is offered online. | |
| lonsdale.com | 1960 | London, United Kingdom | – | 742 | Sportswear and boxing equipment are offered by Lonsdale. | |
| lecol.cc | 2009 | London, United Kingdom | $53.54M | 28 | Internet-first sportswear apparel is offered for men and women. | |
| myprotein.com | 2004 | Northwich, United Kingdom | – | – | A range of sports nutrition products is manufactured and marketed. | |
| speedo.com | 1914 | Nottingham, United Kingdom | – | – | Swimwear and accessories for swimming are designed and manufactured. | |
| canterbury.com | 1904 | Stockport, United Kingdom | – | 67,523 | Rugby apparel and equipment are designed and manufactured by Canterbury. | |
| kymira.com | 2013 | Reading, United Kingdom | $50,000 | 24 | Internet first brand offering performance sports wear for men and women | |
| prescateamwear.com | 2018 | Middlesbrough, United Kingdom | $1.28M | 8 | Sportswear and accessories for athletes are retailed online. |
Detailed competitors of PlayerLayer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of PlayerLayer
The website of PlayerLayer (playerlayer.com) receives about 22.5K visits a month.
- Monthly visits22.5K
▲ 7.1% vs previous month
Websites whose visitors overlap most with PlayerLayer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
rock-the-boat.co.uk | rock-the-boat.co.uk | 100% | – | #5,664,667 | β |
| lifestylesports.com | 92% | 779.9K | #59,846 | View details | |
isport.com | isport.com | 75% | – | #11,973,007 | β |
| theroar.com.au | 74% | 1.4M | #41,726 | View details | |
rivalkit.com | rivalkit.com | 60% | – | #1,516,513 | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 7 similar websites and full traffic analytics for PlayerLayer
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Similar companies to PlayerLayer
10 companies that operate in the same segment as PlayerLayer (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about PlayerLayer
PlayerLayer was founded in 2009 and raised its 1st funding round 6 years after it was founded.
PlayerLayer is headquartered in Nottingham, United Kingdom.
PlayerLayer is a funded company, having raised a total of $16.57M across 5 funding rounds to date. The company's 1st funding round was a Seed of $341.51K, raised on Mar 2015.
PlayerLayer has 55 employees.
PlayerLayer was established in 2009 in Nottingham, United Kingdom, as an internet-first brand in the sportswear sector. A range of products including tops, bottoms, baselayers, outerwear, and accessories is provided through its online platform. Operations focus on serving customers such as universities, schools, and professional clubs across various categories of athletic apparel.
PlayerLayer offers Lightweight Jackets, Tees & Polos, Padded Jackets, Shorts, and Headwear.
PlayerLayer has 2 investors. Key investors include Pembroke VCT, and Foresight Group.
The valuation of PlayerLayer is $17.01M as of Apr 2019.
PlayerLayer operates through Dreamsport Ltd.