About Playfinder
Playfinder is a Media & Entertainment company based in London (United Kingdom) founded in 2014 by Sandford Loudon. Sports facilities are booked through an online platform by users. Playfinder has raised $6.31 million across 6 funding rounds. Playfinder was last valued at $7.86 million in September 2021. Its website playfinder.com draws about 101 thousand monthly visits. Its focus areas include Consumer, Sports Tech, Booking Platforms and Sports Courts. Its legal entity is MY LOCAL PITCH LTD. Its competitors include Pitchbooking, Localplay and Played; 2 of its 3 listed competitors have raised funding.
Company details
Online platform to book sports facilities. The platform enables users to register and search for sports facilities by applying the location filter. It offers football pitches, tennis courts, badminton courts, squash courts, and more. Venue space providers can list their spaces by providing necessary information online. The company has partnered with Active, BACA, Goals, and Islington among others. Its mobile app is available for Android and iOS devices.
- Headquarters London, United Kingdom
- Founders Sandford Loudon
- Stage Minicorn
- SectorsMedia & Entertainment
- Email••••••••
- Phone•••• ••••
- Website playfinder.com
- Social LinkedIn X Facebook Instagram
- Legal Name My Local Pitch Ltd
- Date of Incorporation 04 Mar, 2013
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$6.31M (USD)
in 6 rounds
- Latest Funding Round$1.35M (USD), Seed
Sep 2021
Apps and channels of Playfinder
Playfinder publishes 1 mobile app with over 10K+ downloads.
Funding Insights of Playfinder
Playfinder has successfully raised a total of $6.31M across 6 strategic funding rounds. The most recent funding activity was a Seed round of $1.35 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.31M
- Total Rounds 6
- Last Round Seed — $1.35M
All 6 funding rounds of Playfinder with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $1.35M | Seed | $7.86M | – | – |
| Nov 2019 | $965,953 | Seed | – | – | – |
| Mar 2019 | $1.2M | Seed | $9.73M | – | – |
| Mar 2018 | $1.41M | Seed | $••••• | – | – |
| Jan 2017 | $1.39M | Seed | $••••• | – | – |
| Aug 2015 | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2021 | $7.86M | •••••••• |
| Mar 2019 | $9.73M | •••••••• |
| Mar 2018 | $••••• | •••••••• |
| Jan 2017 | $••••• | •••••••• |
Full valuation and stage history of Playfinder
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $7.86M (Sep 2021).
People of Playfinder
12 people are tracked at Playfinder (5 in leadership, 2 in board & advisors, 5 in team).
| Name | Role | Group |
|---|---|---|
Sandford Loudon | Founder | Leadership |
Jamie Foale | CEO & Co-Founder | Leadership |
Mark Hibbard | CTO | Leadership |
Andrew Duncan | CFO | Leadership |
Mark Garfoot | Head Of Service Delivery | Leadership |
David Roberts | Chairman | Board & advisors |
Roger Finbow | Director | Board & advisors |
Azhar Rehman | Scrum Master | Team |
Richard Potts-Johnson | Operations Executive | Team |
Lillia-Mae Ward | Service Delivery Executive | Team |
Arrun Johal | Operations Executive | Team |
Juan Vázquez | Software Engineer | Team |
Complete people profiles for Playfinder
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Playfinder
4 dated milestones of Playfinder across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Playfinder is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $1.3M.
Competitors of Playfinder
Playfinder has 3 listed competitors in our database, 2 of them funded. They include Pitchbooking, Localplay and Played.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pitchbooking.com | 2016 | Lurgan, United Kingdom | $996,089 | 7 | An online platform is developed for booking sports facilities. | |
| localplay.app | 2019 | London, United Kingdom | A web-based platform connecting players with sporting events. | |||
| played.co | 2016 | London, United Kingdom | $20,000 | 2 | An application is provided for booking sports facilities and activities. |
Detailed competitors of Playfinder
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Web traffic of Playfinder
The website of Playfinder (playfinder.com) receives about 101.4K visits a month.
- Monthly visits101.4K
▲ 69.8% vs previous month
Websites whose visitors overlap most with Playfinder. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
better.org.uk | better.org.uk | 100% | #17,306 | – | |
schoolhire.co.uk | schoolhire.co.uk | 94% | #153,161 | – | |
padelsocial.club | padelsocial.club | 76% | #1,440,996 | – | |
badmintonengland.co.uk | badmintonengland.co.uk | 73% | #457,752 | – | |
| everyoneactive.com | 72% | #28,346 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Playfinder
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- 40 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
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Related news about Playfinder
Complete news archive for Playfinder
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Frequently Asked Questions about Playfinder
Playfinder was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Playfinder is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Playfinder is a funded company, having raised a total of $6.31M across 6 funding rounds to date.
Online platform to book sports facilities. The platform enables users to register and search for sports facilities by applying the location filter. It offers football pitches, tennis courts, badminton courts, squash courts, and more. Venue space providers can list their spaces by providing necessary information online. The company has partnered with Active, BACA, Goals, and Islington among others. Its mobile app is available for Android and iOS devices.
Playfinder's top competitors include Pitchbooking, Played and Localplay.
The valuation of Playfinder is $7.86M as of Sep 2021.
Playfinder operates through My Local Pitch Ltd.
Yes. Playfinder publishes Playfinder, with over 10,000 downloads.
The website of Playfinder receives about 101 thousand visits a month.