About Playlist
Playlist is a company based in Los Angeles (United States) founded in 2006. It operates as a SaaS (Software-as-a-Service) and Subscription Services. Playlist has raised $33.89 million across 8 funding rounds from investors including StartX, Miramar Digital Ventures and Garage.com. Playlist offers products and services including Mindbody, Booker, and ClassPass. Playlist operates in a competitive market with competitors including Myspace, FanLabel, makromusic, Ultimate Guitar and Kooky, among others.
- Headquarter Los Angeles, United States
- SectorsMedia & Entertainment
- Website category Arts and Entertainment · Music
- Website playlist.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$33.89M (USD)
in 8 rounds
- Latest Funding Round$4M (USD), Series C
Jun 2019
- InvestorsStartX
& 8 more
Products & Services of Playlist
Playlist offers a comprehensive portfolio of products and services, including Mindbody, Booker, and ClassPass.
Mindbody is used for fitness and wellness management.
Booker is utilized for spa and salon operations.
ClassPass is offered for flexible fitness experiences.
Funding Insights of Playlist
Playlist has successfully raised a total of $33.89M across 8 strategic funding rounds. The most recent funding activity was a Series C round of $4 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33.89M
- Total Rounds 8
- Last Round Series C — $4M
- First Round $3M
(Sep 2007)
- Investors Count 9
All 8 funding rounds of Playlist with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $4M | Series C | – | – | – |
| Nov 2018 | $5M | Series C | – | StartX, Miramar Digital Ventures | |
| Mar 2017 | $500,000 | Series B | – | – | – |
| Mar 2016 | $450,000 | Series B | – | – | – |
| Dec 2014 | $420,000 | Series B | – | – | – |
| Aug 2014 | $515,032 | Series B | – | – | – |
| Nov 2008 | $20M | Series B | – | The Pilot Group | – |
| Sep 2007 | $3M | Series A | – | – | – |
9 investors in total: 8 institutional and 1 angel.
Investors in Playlist
Playlist has secured backing from 9 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include StartX, Miramar Digital Ventures and Garage.com.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated by Stanford-backed program in Palo Alto. | – | startx.com | Palo Alto, United States | |
Seed and early-stage US investments are targeted by the fund. | – | miramarvp.com | Newport Beach, United States | |
Garage.com is operated as a platform connecting customers to garage door service providers. | – | garage.com | Palo Alto, United States | |
Early-stage tech investments are directed toward Asia and the US. | – | it-farm.com | Shinjuku City, Japan | |
Zapis Capital Group is involved in capital partnerships. | – | zapiscapital.com | - | |
Early-stage tech investments are targeted in US, China, and Europe. | – | aminocapital.com | Palo Alto, United States | |
Stanford alumni association and angel investors group | – | stanfordaande.com | Stanford, United States | |
Re:Build Manufacturing is engaged in advanced engineering and manufacturing solutions. | 2020 | the-pilot-group.com | Framingham, United States | |
DD Dixon Doll | Co-founder of DCM Ventures, veteran VC, and active angel investor in tech startups. | – | unknown_921ebaf1842840faa | - |
Investor details for Playlist
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Playlist
1 people are tracked at Playlist (1 in leadership).
| Name | Role | Group |
|---|---|---|
Jeremy Riney | Founder | Leadership |
Complete people profiles for Playlist
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Playlist
3 dated milestones of Playlist across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Playlist is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series C, of $4.0M.
Competitors of Playlist
Playlist operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Myspace, FanLabel, makromusic, Ultimate Guitar and Kooky, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myspace.com | 2003 | Los Angeles, United States | $42.79M | – | On-demand music streaming and content sharing platform | |
| fanlabel.com | 2016 | Birmingham, United States | $4.56M | – | FanLabel is operated as a music-based gaming platform. | |
| makromusic.com | 2020 | Istanbul, Turkey | $15M | – | Online social platform for connecting with people with similar music taste | |
| ultimate-guitar.com | 1998 | San Francisco, United States | – | – | Operates a social networking platform for music enthusiasts and artists. | |
| kooky.io | 2019 | Seoul, South Korea | – | – | A platform is operated for K-Pop fan engagement. | |
| uplayme.com | 2005 | Brooklyn, United States | $1M | 2,873 | Platform for sharing & connecting based on the music taste | |
| spinmedia.com | 2005 | Los Angeles, United States | $70M | 7 | Networking platforms for music and pop culture fans are operated. | |
| jammcard.com | 2013 | Los Angeles, United States | $3.56M | – | Online social platform for music professionals | |
| bop.fm | 2013 | San Francisco, United States | $2M | – | Music discovery and sharing are enabled through aggregated streaming platforms. |
Detailed competitors of Playlist
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Playlist
The website of Playlist (playlist.com) receives about 85.9K visits a month and ranks #482,367 among all websites worldwide, #6,068 in Music.
- Monthly visits85.9K
▲ 29% vs previous month
- Unique visitors36.3K
per month
- Global rank#482,367
among all websites
- Category rank#6,068
Arts and Entertainment · Music
- Bounce rate43%
- Pages per visit2.4
- Average visit46 sec
- DevicesDesktop 54% · Mobile 46%
Websites whose visitors overlap most with Playlist. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pandora.com | 100% | 14.3M | #4,027 | View details | |
| jango.com | 100% | 994.2K | #54,091 | View details | |
| grooveshark.com | 100% | 4.6K | #6,202,118 | View details | |
mixtape.me | mixtape.me | 99% | – | – | – |
projectplaylist.com | projectplaylist.com | 99% | – | #15,175,018 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Playlist
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Playlist
Complete news archive for Playlist
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Playlist
10 companies that operate in the same segment as Playlist (Music Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform for on-demand music and radio streaming | 2007 | Paris, France | USD 445.42 M | USD 627.4 M | 566 | |
Music streaming is offered on-demand to global users. | 2006 | Stockholm, Sweden | USD 2.06 B | USD 19.4 B | – | |
Broadcast radio channels are aggregated and streamed through subscriptions. | 2002 | San Francisco, California, United States | USD 98.35 M | – | – | |
Music streaming services are provided online for free. | 2007 | Berlin, Berlin, Germany | USD 437.81 M | – | – | |
A ticketing platform for live events is offered by DICE. | 2014 | London, England, United Kingdom | USD 238.27 M | – | – | |
Decentralized audio distribution is enabled for creators via blockchain technology. | 2018 | San Francisco, California, United States | USD 16.1 M | – | 44 | |
Music creation and collaboration are enabled through an online platform. | 2013 | New York, New York, United States | USD 164.5 M | – | – | |
Music streaming solutions for businesses are provided. | 2014 | Stockholm, Sweden | USD 54.62 M | – | – | |
Mobile jukebox app is used for venue customer engagement. | 2010 | Oakland, California, United States | USD 6.82 M | – | 80 | |
Music is licensed via a cloud-based platform for professional use. | 2009 | Stockholm, Sweden | USD 476 M | – | – |
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Frequently Asked Questions about Playlist
Playlist was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Playlist is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Playlist is a funded company, having raised a total of $33.89M across 8 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Sep 2007.
Playlist is involved in driving growth for fitness, wellness, and lifestyle businesses through a portfolio of AI-driven SaaS and consumer brands. The company supports entrepreneurs, operators, and providers in delivering in-person experiences. Solutions are provided to help millions discover ways to move and live better. Operations span across global markets, focusing on strengthening local experiences and community connections in the fitness and wellness sectors.
Playlist's top competitors include Myspace, makromusic and Kooky.
Playlist offers Mindbody, Booker, and ClassPass.
Playlist has 9 investors. Key investors include StartX, Miramar Digital Ventures, Garage.com, IT-Farm Corporation, and Zapis Capital Group.