About Plend
Plend is a Financial Services company based in London (United Kingdom) founded in 2020. Consumer financing is facilitated via an online lending platform. Plend has raised $40.57 million across 4 funding rounds from investors including Starling Bank, Oodle Car Finance and Soho House. The company has 10 employees. Its website plend.com draws about 44 thousand monthly visits. Plend offers products and services including Plend Loan and PLEND Score. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its legal entity is PLEND LIMITED. Its competitors include Zopa, Amigo Loans and Oplo; 1 of its 3 listed competitors has raised funding.
Company details
Plend was founded in 2020 in London, United Kingdom, as a fintech company focused on consumer lending. An online platform is operated where loan applications are submitted and funded through partner networks. Credit assessments are conducted using a proprietary scoring system that evaluates applicants spending patterns and financial circumstances. Services are provided digitally to support individual borrowing needs within the lending sector.
- Total Equity Funding$40.57M (USD)
in 4 rounds
- Latest Funding Round$26.64M (USD), Debt – Conventional
Jul 2026
- InvestorsStarling Bank
& 13 more
- Employee Count10
Products & Services of Plend
Plend offers a comprehensive portfolio of products and services, including Plend Loan and PLEND Score.
Affordable personal loans based on customized financial evaluation
Bespoke system analyzing real spending habits for loan eligibility
Funding Insights of Plend
Plend has successfully raised a total of $40.57M across 4 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $26.64 million completed in July 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $40.57M
- Total Rounds 4
- Last Round Debt – Conventional — $26.64M
- First Round $968,755
(Sep 2021)
- Investors Count 14
All 4 funding rounds of Plend with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2026 | $26.64M | Debt – Conventional | – | – | |
| Nov 2022 | $39.6M | Seed | – | Active Partners, DD Venture Capital | |
| Nov 2022 | Debt – Conventional | – | – | – | |
| Sep 2021 | $968,755 | Seed | – | Tomahawk VC, Ascension |
14 investors in total: 12 institutional and 2 angel.
Investors in Plend
Plend has secured backing from 14 investors, including angel, venture fund, and institutional investors. Prominent investors backing the company include Starling Bank, Oodle Car Finance and Soho House.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Active Partners is engaged in consumer-focused brand investments. | active.partners | London, United Kingdom | ||
| ddvc.ch | ||||
Early-stage venture investments are made by Tomahawk.VC in technology startups. | 2019 | tomahawk.vc | Pfäffikon SZ, Switzerland | |
Haatch is focused on investing in pre-seed and seed-stage B2B SaaS companies. | haatch.com | Stamford, United Kingdom | ||
Ascension is recognized as a venture capital firm focused on early-stage tech investments. | ascension.vc | London, United Kingdom | ||
Investment fund managed for tech and eCommerce growth opportunities. | velocity-group.com | |||
| nbsventures.co.uk | ||||
| triplepoint.co.uk | ||||
Online platform providing working capital loans for fintech companies | 2020 | sivo.com | San Francisco, United States | |
Automotive finance for used car purchases is offered online. | 2015 | oodlecarfinance.com | Oxford, United Kingdom |
Investor details for Plend
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Timeline of Plend
3 dated milestones of Plend across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Plend is founded.
- Funding First funding round of $969K.
- Funding Latest funding round, Debt – Conventional, of $26.6M.
Competitors of Plend
Plend has 3 listed competitors in our database, 1 of them funded. They include Zopa, Amigo Loans and Oplo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zopa.com | 2005 | London, United Kingdom | $968.24M | 135 | Internet-first banking and loans are provided to consumers via app. | |
| amigoloans.co.uk | 2005 | Bournemouth, United Kingdom | Guarantor loans are provided to UK consumers by Amigo Loans. | |||
| myoplo.co.uk | 2009 | Blackpool, United Kingdom | 231 | Consumer loans are facilitated via an online application process. |
Detailed competitors of Plend
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Web traffic of Plend
The website of Plend (plend.com) receives about 44.3K visits a month and ranks #1,080,102 among all websites worldwide, #10,727 in Financial Planning and Management.
- Monthly visits44.3K
▲ 54.1% vs previous month
- Unique visitors10.2K
per month
- Global rank#1,080,102
among all websites
- Category rank#10,727
Finance · Financial Planning and Management
- Bounce rate58%
- Pages per visit1.7
- Average visit26 sec
- DevicesDesktop 5% · Mobile 95%
Top companies in Alternative Lending
2 companies that operate in the same segment as Plend (Alternative Lending) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M |
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Frequently Asked Questions about Plend
Plend was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Plend is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Plend is a funded company, having raised a total of $40.57M across 4 funding rounds to date. The company's 1st funding round was a Seed of $968.76K, raised on Sep 2021.
Plend has 10 employees.
Plend was founded in 2020 in London, United Kingdom, as a fintech company focused on consumer lending. An online platform is operated where loan applications are submitted and funded through partner networks. Credit assessments are conducted using a proprietary scoring system that evaluates applicants spending patterns and financial circumstances. Services are provided digitally to support individual borrowing needs within the lending sector.
Plend's top competitors include Zopa, Oplo and Amigo Loans.
Plend offers Plend Loan and PLEND Score.
Plend has 14 investors. Key investors include Starling Bank, Oodle Car Finance, Soho House, Sivo, and Gary Dolman.
Plend operates through Plend Limited.