About Plenty
Plenty is an Agriculture company based in San Francisco (United States) founded in 2014 by Nate Storey and Matt Barnard. Vertical farming technology is used to grow fresh produce. Plenty has raised $943.5 million across 8 funding rounds from investors including Walmart, Driscoll's and SoftBank Vision Fund. The company has 229 employees. Plenty has completed 1 acquisition, including Bright Agrotech. Plenty was last valued at $4 billion in January 2022. Its chief executive, as recorded, is Arama Kukutai. Its website plenty.ag draws about 17 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Crop Tech, Indoor Farming and Hydroponics. Its legal entity is PLENTY UNLIMITED INC. Its competitors include AppHarvest, Gotham Greens and Little Leaf Farms; 3 of its 3 listed competitors have raised funding.
Company details
Plenty was founded in 2014 in San Francisco, United States, focusing on the vertical farming sector. Indoor facilities are operated to cultivate pesticide-free greens through patented agricultural systems. Climate-controlled environments with LED lighting are utilized, while infrared cameras and sensors gather data for machine learning analysis. Growth optimization and environmental impact reduction are achieved via these integrated processes.
- Total Equity Funding$943.5M (USD)
in 8 rounds
- Latest Funding Round$400M (USD), Series E
Jan 2022
- InvestorsWalmart
& 16 more
- Employee Count229
- Investments & Acquisitions
Funding Insights of Plenty
Plenty has successfully raised a total of $943.5M across 8 strategic funding rounds. The most recent funding activity was a Series E round of $400 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $943.5M
- Total Rounds 8
- Last Round Series E — $400M
- First Round $1.5M
(Jun 2016)
- Investors Count 17
All 8 funding rounds of Plenty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $400M | Series E | – | One Madison Group, JSCapital | |
| Mar 2021 | Series D | – | Waterfund | – | |
| Oct 2020 | $140M | Series D | – | SoftBank Vision Fund, Driscoll's | – |
| Jun 2019 | $175M | Series C | – | – | – |
| Jul 2017 | $200M | Series B | – | SoftBank Vision Fund | |
| Jul 2016 | $24.5M | Series A | – | DCM Ventures, Finistere Ventures | – |
| Jun 2016 | $2.5M | Series A | – | – | |
| Jun 2016 | $1.5M | Seed | – | Bezos Expeditions, Innovation Endeavors | – |
Last known valuation $4B (Jan 2022). 17 investors in total: 16 institutional and 1 angel.
Investors in Plenty
Plenty has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Walmart, Driscoll's and SoftBank Vision Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
One Madison Group is engaged in investment management and strategies. | 2016 | onemadisongroup.com | ||
Venture capital investments in technology and startups. | 2016 | visionfund.com | London, United Kingdom | |
Early-stage technology investments are targeted by this venture capital firm. | innovationendeavors.com | Palo Alto, United States | ||
Investment management and philanthropic ventures linked to Bezos Expeditions. | bezosexpeditions.com | |||
Venture capital firm focused on multiple sectors | dcvc.com | Palo Alto, United States | ||
| finistere.com | ||||
Tech-focused seed, early, and mid-stage VC investments are made globally. | dcm.com | Menlo Park, United States | ||
Early-stage centric VC firm investing primarily in the US | kirenaga.com | Cocoa Beach, United States | ||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Venture capital firm offering funding and tools for startups in technology and investment sectors. | nfx.com |
Investor details for Plenty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Plenty
25 people are tracked at Plenty (11 in leadership, 14 in team); the tracked headcount is 229.
| Name | Role | Group |
|---|---|---|
Nate Storey | Co-Founder | Leadership |
Arama Kukutai | CEO | Leadership |
Matt Barnard | Founder | Leadership |
Arvind Chari | Director of Operations | Leadership |
Bobby Thalman | Associate General Counsel & Senior Director Strategy | Leadership |
Jeff Copeland | Sales Director | Leadership |
Eric Solomonson | Director, Strategic Portfolio Management | Leadership |
Davona Douglass | Senior Intellectual Property Director | Leadership |
Hema Prado | Director, Policy, Sustainability, And Communications | Leadership |
Jarrett Dragani | Vice President | Leadership |
Giacomo McCarthy | Associate Director, Strategy And Market Development | Leadership |
Donald Alderson | Sales Strategy | Team |
Quddus A Mohammed | Global Supply Chain Manager - Construction | Team |
Daniel Malech | SVP, Strategy & General Counsel | Team |
Dana Worth | SVP, Commercial | Team |
Jon André Carter | Sr. Environmental Health And Safety Manager | Team |
Robert Swartwout | Production Operations Manager | Team |
Scott Pollock | Staff Mechanical Engineer | Team |
Haley Strange | Food Safety Manager | Team |
Michael Bruell | Senior Strategic And Corporate Finance Manager | Team |
5 more people are available in the full profile.
Complete people profiles for Plenty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Plenty
Plenty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bright Agrotech.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Indoor vertical farming systems and support services are provided. | brightagrotech.com | Laramie, United States | 2010 | Jun 2017 | •••• |
Complete acquisition details for Plenty
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Plenty
4 dated milestones of Plenty across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Plenty is founded.
- Funding First funding round of $1.5M.
- Acquisition Acquires Bright Agrotech.
- Funding Latest funding round, Series E, of $400.0M.
Competitors of Plenty
Plenty has 3 listed competitors in our database, 3 of them funded. They include AppHarvest, Gotham Greens and Little Leaf Farms.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| appharvest.com | 2014 | Morehead, United States | $150M | 478 | Vegetables are produced and supplied via AI-driven indoor farms. | |
| gothamgreens.com | 2009 | Brooklyn, United States | $352.88M | 288 | Integrated pesticide-free cultivation and supply of produce using hydroponic | |
| littleleaffarms.com | 2015 | Ayer, United States | $390M | 254 | Leafy greens are produced and supplied via hydroponic techniques. |
Detailed competitors of Plenty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Plenty
The website of Plenty (plenty.ag) receives about 16.8K visits a month.
- Monthly visits16.8K
▲ 4.6% vs previous month
Websites whose visitors overlap most with Plenty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| withplenty.com | 100% | 2.9K | #5,500,834 | View details | |
| agfundernews.com | 94% | 213.6K | #218,623 | View details | |
lancasterfarmlandtrust.org | lancasterfarmlandtrust.org | 32% | #4,351,117 | – |
Top companies in Crop Tech & Equipment
3 companies that operate in the same segment as Plenty (Crop Tech & Equipment) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of plant-based food ingredients | 2012 | St. Louis, Missouri, United States | USD 406.99 M | USD 470 M | ||
Robotic equipment for automating weeding on vegetable farms is developed. | 2016 | San Francisco, California, United States | USD 139.96 M | 73 | ||
Provider of farmers networking platform | 2014 | San Carlos, California, United States | USD 981.09 M | 808 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Plenty
Complete news archive for Plenty
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Plenty
Plenty was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Plenty is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Arama Kukutai is the CEO of Plenty, as recorded in our data.
Plenty is a funded company, having raised a total of $943.5M across 8 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Jun 2016.
Plenty has 229 employees.
Plenty was founded in 2014 in San Francisco, United States, focusing on the vertical farming sector. Indoor facilities are operated to cultivate pesticide-free greens through patented agricultural systems. Climate-controlled environments with LED lighting are utilized, while infrared cameras and sensors gather data for machine learning analysis. Growth optimization and environmental impact reduction are achieved via these integrated processes.
Plenty's top competitors include AppHarvest, Gotham Greens and Little Leaf Farms.
Plenty has made 1 acquisition, including Bright Agrotech.
Plenty has 17 investors. Key investors include Walmart, Driscoll's, SoftBank Vision Fund, Western Technology Investment, and One Madison Group.
The valuation of Plenty is $4B as of Jan 2022.
Plenty operates through Plenty Unlimited Inc..