About Plenty
Plenty is a company based in San Francisco (United States) founded in 2022 by Channing Allen and Emily Luk was acquired by Wealthsimple in April 2025. It operates as a Subscription Services, and Freemium. Plenty has raised $7.75 million across 2 funding rounds from investors including Wealthsimple, Inovia Capital and Garage Capital. Plenty offers products and services including Financial Management Platform and Investment Advisory Services. Plenty operates in a competitive market with competitors including Betterment, Stash, Wealthsimple, Wealthfront and Wahed, among others.
- Headquarter San Francisco, United States
- Founders Channing Allen, Emily Luk
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Plenty Financial Ria, Llc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$7.75 M (USD)
in 2 rounds
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Latest Funding Round
$5 M (USD), Seed
May 09, 2024
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Investors
Wealthsimple
& 10 more
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Employee Count
Employee Count
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Acquired by
Wealthsimple
(Apr 10, 2025)
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Products & Services of Plenty
Plenty offers a comprehensive portfolio of products and services, including Financial Management Platform and Investment Advisory Services. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A platform for managing personal finances is provided.
Software-based financial planning services are offered to subscribers.
Funding Insights of Plenty
Plenty has successfully raised a total of $7.75M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $5 million completed in May 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $5.0M
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First Round
First Round
(23 May 2023)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2024 | Amount | Seed - Plenty | Valuation | Inovia Capital | |
| May, 2023 | Amount | Seed - Plenty | Valuation | Phenomenal Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Plenty
Plenty has secured backing from 11 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Wealthsimple, Inovia Capital and Garage Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investments are made in early-stage technology companies by Inovia Capital.
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Founded Year | Domain | Location | |
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Seed-stage investments are made by Garage Capital across multiple sectors.
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Founded Year | Domain | Location | |
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A network of founders investing in other founders is operated.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Plenty
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Plenty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Plenty Comparisons
Competitors of Plenty
Plenty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Betterment, Stash, Wealthsimple, Wealthfront and Wahed, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
App-based automated investment and retirement planning platform
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| domain | founded_year | HQ Location |
Automated investment and robo-advisory services are offered to individuals.
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| domain | founded_year | HQ Location |
Online robo advisory and stock trading services are provided.
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| domain | founded_year | HQ Location |
Robo-advisory and financial planning services are provided for investments.
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| domain | founded_year | HQ Location |
Shariah-compliant investments and savings are offered to individuals.
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| domain | founded_year | HQ Location |
Automated investment platform for women is provided via mobile app.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Plenty
Frequently Asked Questions about Plenty
When was Plenty founded?
Plenty was founded in 2022 and raised its 1st funding round 1 year after it was founded.
Where is Plenty located?
Plenty is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Plenty?
Emily Luk is the current CEO of Plenty. They have also founded this company.
Is Plenty a funded company?
Plenty is a funded company, having raised a total of $7.75M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2.75M, raised on May 23, 2023.
What does Plenty do?
A web and mobile platform for personal financial management is provided by Plenty. Educational tools and subscription-based advisory services are included. Focus is placed on democratizing access to financial products. Software-first financial planning and investment advisory services are offered to subscribers. The platform targets couples building their financial futures. Investment accounts are managed through partnerships with major securities servicing companies.
Who are the top competitors of Plenty?
Plenty's top competitors include Betterment, Wealthsimple and Stash.
What products or services does Plenty offer?
Plenty offers Financial Management Platform and Investment Advisory Services.
Who are Plenty's investors?
Plenty has 11 investors. Key investors include Wealthsimple, Inovia Capital, Garage Capital, Otherwise, and Interplay.
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