plista

Berlin, Germany Founded: 2008 • Age: 18 yrs Acquired By WPP
Ad network software is provided to connect advertisers and publishers.
Annual revenue - Latest available
Total funding $3.8M 3 rounds
Employees - Tracked headcount
Investors 7 Known backers
Products - Services tracked
Competitors 10 Brand Intelligence

About plista

plista is a company based in Berlin (Germany) founded in 2008 by Christian Laase was acquired by WPP in January 2014. plista has raised $3.8 million across 3 funding rounds from investors including GroupM, WPP and DuMont Media Group. plista has completed 1 acquisition, including Linkpulse. plista operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.

  • Headquarter Berlin, Germany
  • Founders Christian Laase
  • Sectors
    Media & Entertainment
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Plista Gmbh
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $3.8 M (USD)

    in 3 rounds

  • Latest Funding Round
    $3.8 M (USD), Series A

    Nov 01, 2010

  • Investors
    GroupM

    & 6 more

  • Employee Count
    Not available
  • Investments & Acquisitions
  • Acquired by
    WPP

    (Jan 07, 2014)

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People of plista

Headcount 50-200
Employee Profiles 36
Employee Profiles
People
Pawel Jan
Linkbuilder
People
Anam Qasim
Teamlead International Growth
People
Emanuela Pellitteri
Global Vice President
People
Jet Patel
Vice President

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Funding Insights of plista

plista has successfully raised a total of $3.8M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.8 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in plista

plista has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include GroupM, WPP and DuMont Media Group.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
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Locked Locked Locked
Early-stage investments are made in high-tech startups by HTGF.
Locked Locked Locked
-
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Investor details for plista

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  • Investor domains
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Investments & Acquisitions by plista

plista has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Linkpulse.

Investments
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Investment portfolio details for plista

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  • Portfolio identities
  • Transaction dates
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Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-driven content analytics are provided for publishers by Linkpulse.
Locked Locked 1999 Locked
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Complete acquisition details for plista

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  • Acquired stakes
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Financial Statements - plista

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Detailed financials for plista

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  • Profit trends
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Plista Comparisons

plista Primary company
Description
Ad network software is provided to connect advertisers and p...
Location
Berlin, Germany
Founded Year
2008
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for plista

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Competitors of plista

plista operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Ad network platform is utilized for content recommendations and monetization.
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Digital media network
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Game publishing solutions are provided by Supersonic for developers.
Locked Locked Locked
Content management platform
Locked Locked Locked
Cross-device ad network is provided for conversation-based advertising.
Locked Locked Locked
Privacy-first omni-channel advertising platform is provided for customer targeting.
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Detailed competitors of plista

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Latest news on Plista

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Complete news archive for plista

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about plista

plista was founded in 2008.

plista is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

plista is a funded company, having raised a total of $3.8M across 3 funding rounds to date.

plista was founded in 2008 in Berlin, Germany, within the digital advertising sector. A data-driven platform is operated to link advertisers with publishers, supporting various ad formats. AI technologies are utilized to assess ad performance outcomes. Publishers are enabled to drive traffic and monetize content through these integrated services.

plista's top competitors include Taboola, Supersonic and EX.CO.

plista has made 1 acquisition, including Linkpulse.

plista has 7 investors. Key investors include GroupM, WPP, DuMont Media Group, Crédit Agricole Private Equity, and High-Tech Gründerfonds.

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