plista

Berlin, Germany Founded: 2008 • Age: 18 yrs Acquired By WPP
Ad network software is provided to connect advertisers and publishers.
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About plista

plista is a company based in Berlin (Germany) founded in 2008 by Christian Laase was acquired by WPP in January 2014.. plista has raised $3.8 million across 3 funding rounds from investors including GroupM, WPP and DuMont Media Group. plista has completed 1 acquisition, including Linkpulse. plista operates in a competitive market with competitors including Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others.

  • Headquarter Berlin, Germany
  • Founders Christian Laase
  • Sectors
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Plista Gmbh
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $3.8 M (USD)

    in 3 rounds

  • Latest Funding Round
    $3.8 M (USD), Series A

    Nov 01, 2010

  • Investors
    GroupM

    & 6 more

  • Employee Count
    Employee Count
  • Investments & Acquisitions
  • Acquired by
    WPP

    (Jan 07, 2014)

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People of plista
Headcount 50-200
Employee Profiles 36
Employee Profiles
People
Pawel Jan
Linkbuilder
People
Anam Qasim
Teamlead International Growth
People
Emanuela Pellitteri
Global Vice President
People
Jet Patel
Vice President

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Funding Insights of plista

plista has successfully raised a total of $3.8M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $3.8 million completed in November 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Series A — $3.8M
  • First Round
  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Nov, 2010 Amount Series A - plista Valuation

investors

Aug, 2009 Amount Seed - plista Valuation DuMont Media Group , HTGF
Nov, 2008 Amount Seed - plista Valuation Draper Investment
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in plista

plista has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include GroupM, WPP and DuMont Media Group. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Early-stage investments are made in high-tech startups by HTGF.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by plista

plista has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Linkpulse. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
AI-driven content analytics are provided for publishers by Linkpulse.
1999
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - plista

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Plista Comparisons

Employees
+
Add Comparison
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Competitors of plista

plista operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Taboola, SVG Media, Supersonic, EX.CO and OpenWeb, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ad network platform is utilized for content recommendations and monetization.
domain founded_year HQ Location
Digital media network
domain founded_year HQ Location
Game publishing solutions are provided by Supersonic for developers.
domain founded_year HQ Location
Content management platform
domain founded_year HQ Location
Cross-device ad network is provided for conversation-based advertising.
domain founded_year HQ Location
Privacy-first omni-channel advertising platform is provided for customer targeting.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Plista

Frequently Asked Questions about plista

When was plista founded?

plista was founded in 2008.

Where is plista located?

plista is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.

Is plista a funded company?

plista is a funded company, having raised a total of $3.8M across 3 funding rounds to date.

What does plista do?

plista was founded in 2008 in Berlin, Germany, within the digital advertising sector. A data-driven platform is operated to link advertisers with publishers, supporting various ad formats. AI technologies are utilized to assess ad performance outcomes. Publishers are enabled to drive traffic and monetize content through these integrated services.

Who are the top competitors of plista?

plista's top competitors include Taboola, Supersonic and EX.CO.

How many acquisitions has plista made?

plista has made 1 acquisition, including Linkpulse.

Who are plista's investors?

plista has 7 investors. Key investors include GroupM, WPP, DuMont Media Group, Crédit Agricole Private Equity, and High-Tech Gründerfonds.

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