About Pluto
Pluto is a company based in Copenhagen (Denmark) founded in 2021 by Joakim Bruchmann and Oscar Vingtoft. It operates as a FinTech, and Commission-Based. Pluto has raised $2.73 million across 2 funding rounds from investors including Magnetic, Nordic Makers and Y Combinator. Pluto offers products and services including Stock Trading, ETF Trading, and Crypto Trading. Pluto operates in a competitive market with competitors including eToro and TradingFloor, among others.
- Headquarter Copenhagen, Denmark
- Founders Joakim Bruchmann, Oscar Vingtoft
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Sectors
Technology
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pluto.Markets Fondsmæglerselskab A/S
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2.73 M (USD)
in 2 rounds
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Latest Funding Round
$2.6 M (USD), Seed
Feb 07, 2024
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Investors
Magnetic
& 2 more
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Employee Count
Employee Count
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Products & Services of Pluto
Pluto offers a comprehensive portfolio of products and services, including Stock Trading, ETF Trading, and Crypto Trading. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Stock trading is offered without any commission fees.
ETF trading is provided with zero commission charges.
Crypto trading is soon to be fully regulated.
Funding Insights of Pluto
Pluto has successfully raised a total of $2.73M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.6 million completed in February 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $2.6M
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First Round
First Round
(01 Jun 2022)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2024 | Amount | Seed - Pluto | Valuation | Magnetic | |
| Jun, 2022 | Amount | Seed - Pluto | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pluto
Pluto has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Magnetic, Nordic Makers and Y Combinator. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Seed and Series A startups receive investments from Nordic Makers.
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Founded Year | Domain | Location | |
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Early-stage startups are accelerated via funding and educational programs.
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Founded Year | Domain | Location | |
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Search retargeting platform using data queries for audience targeting.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Pluto
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pluto
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pluto Comparisons
Competitors of Pluto
Pluto operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as eToro and TradingFloor, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs
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| domain | founded_year | HQ Location |
TradingFloor is a social trading platform powered by Saxo Bank for individual investors.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pluto
Frequently Asked Questions about Pluto
When was Pluto founded?
Pluto was founded in 2021 and raised its 1st funding round 1 year after it was founded.
Where is Pluto located?
Pluto is headquartered in Copenhagen, Denmark.
Who is the current CEO of Pluto?
Joakim Bruchmann is the current CEO of Pluto. They have also founded this company.
Is Pluto a funded company?
Pluto is a funded company, having raised a total of $2.73M across 2 funding rounds to date. The company's 1st funding round was a Seed of $125K, raised on Jun 01, 2022.
What does Pluto do?
Pluto is managed as a regulated investment platform in Denmark, offering commission-free trading in over 4,000 stocks and ETFs across Danish, American, and European markets. Services are extended to include upcoming crypto trading under full regulation by the Danish Financial Supervisory Authority. Solutions are provided with features like fractional share trading, auto-invest for monthly savings, and tax reporting to minimize dividend taxation. The platform is supported by transparent pricing without hidden fees and offers live market prices and extended trading hours.
Who are the top competitors of Pluto?
Pluto's top competitors include eToro and TradingFloor.
What products or services does Pluto offer?
Pluto offers Stock Trading, ETF Trading, and Crypto Trading.
Who are Pluto's investors?
Pluto has 3 investors. Key investors include Magnetic, Nordic Makers, and Y Combinator.
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