Pluto

Copenhagen, Denmark Founded: 2021 • Age: 5 yrs
Pluto is operated as a commission-free investment platform in Denmark.
Annual revenue - Latest available
Total funding $8.7M 3 rounds
Employees - Tracked headcount
Investors 13 Known backers
Products 3 Services tracked
Competitors 3 Brand Intelligence

About Pluto

Pluto is a company based in Copenhagen (Denmark) founded in 2021 by Joakim Bruchmann and Oscar Vingtoft. It operates as a FinTech and Commission-Based. Pluto has raised $8.73 million across 3 funding rounds from investors including Magnetic, Nordic Makers and Y Combinator. Pluto offers products and services including Stock Trading, ETF Trading, and Crypto Trading. Pluto operates in a competitive market with competitors including eToro and TradingFloor, among others.

  • Headquarter Copenhagen, Denmark
  • Founders Joakim Bruchmann, Oscar Vingtoft
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Pluto.Markets Fondsmæglerselskab A/S
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $8.73 M (USD)

    in 3 rounds

  • Latest Funding Round
    $6 M (USD), Seed

    Feb 05, 2026

  • Investors
    Magnetic

    & 12 more

  • Employee Count
    Not available
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Products & Services of Pluto

Pluto offers a comprehensive portfolio of products and services, including Stock Trading, ETF Trading, and Crypto Trading.

Product name locked
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Primary

Stock trading is offered without any commission fees.

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ETF trading is provided with zero commission charges.

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Crypto trading is soon to be fully regulated.

Funding Insights of Pluto

Pluto has successfully raised a total of $8.73M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $6 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Pluto

Pluto has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Magnetic, Nordic Makers and Y Combinator.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Seed and Series A startups receive investments from Nordic Makers.
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Early-stage startups are accelerated via funding and educational programs.
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Investor details for Pluto

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Pluto

Investments
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Investment portfolio details for Pluto

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Pluto

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Detailed financials for Pluto

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  • Profit trends
  • Statement rows
  • Financial ratios

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Pluto Comparisons

Pluto Primary company
Description
Pluto is operated as a commission-free investment platform i...
Location
Copenhagen, Denmark
Founded Year
2021
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Pluto

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Pluto

Pluto operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as eToro and TradingFloor, among others.

Company Name Domain Founded year HQ Location Description
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Online social trading platform for cryptocurrency, stocks, ETFs, and CFDs
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TradingFloor is a social trading platform powered by Saxo Bank for individual investors.
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Detailed competitors of Pluto

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
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Latest news on Pluto

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Complete news archive for Pluto

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Pluto

Pluto was founded in 2021 and raised its 1st funding round 1 year after it was founded.

Pluto is headquartered in Copenhagen, Denmark.

Joakim Bruchmann is the current CEO of Pluto. They have also founded this company.

Pluto is a funded company, having raised a total of $8.73M across 3 funding rounds to date.

Pluto is managed as a regulated investment platform in Denmark, offering commission-free trading in over 4,000 stocks and ETFs across Danish, American, and European markets. Services are extended to include upcoming crypto trading under full regulation by the Danish Financial Supervisory Authority. Solutions are provided with features like fractional share trading, auto-invest for monthly savings, and tax reporting to minimize dividend taxation. The platform is supported by transparent pricing without hidden fees and offers live market prices and extended trading hours.

Pluto's top competitors include eToro and TradingFloor.

Pluto offers Stock Trading, ETF Trading, and Crypto Trading.

Pluto has 13 investors. Key investors include Magnetic, Nordic Makers, Y Combinator, SEED Capital, and Jeppe Rindom.

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