About Pop Secret
Pop Secret is a Consumer company based in Charlotte (United States) founded in 1986, and was acquired by Our Home in August 2024. Popcorn products are manufactured and marketed by Pop Secret brand. Its chief executive, as recorded, is Brian Driscoll. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Utz, LesserEvil and Pipsnacks; 2 of its 3 listed competitors have raised funding.
Company details
Pop Secret was established in 1986 as a popcorn brand within the consumer goods sector. Microwave popcorn varieties are produced and distributed by the company, with operations centered in Charlotte, United States. The domain popsecret.com is utilized for online presence. Leadership is provided by CEO and President Brian Driscoll, overseeing product development and market expansion in the snack food industry.
- Headquarters Charlotte, United States
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website popsecret.com
- Social X Facebook Instagram
- Acquired by Our Home (Aug 2024)
Investors in Pop Secret
Pop Secret has secured backing from 1 investor. Prominent investors backing the company include Our Home.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brand of chips | 2018 | our-home.com | Boonton, United States |
Investor details for Pop Secret
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People of Pop Secret
1 people are tracked at Pop Secret (1 in leadership).
| Name | Role | Group |
|---|---|---|
Brian Driscoll | CEO & President | Leadership |
Complete people profiles for Pop Secret
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Timeline of Pop Secret
2 dated milestones of Pop Secret across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Pop Secret is founded.
- Exit Acquired by Our Home.
Competitors of Pop Secret
Pop Secret has 3 listed competitors in our database, 2 of them funded. They include Utz, LesserEvil and Pipsnacks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| utzsnacks.com | 1921 | Hanover, United States | 5 | Custom variety packs of potato chips and snacks are offered. | ||
| lesserevil.com | 2004 | Danbury, United States | $19.1M | Savory snacks brand | ||
| pipsnacks.com | 2012 | New York, United States | $8.12M | 7 | Provider of popcorn brand products |
Detailed competitors of Pop Secret
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Web traffic of Pop Secret
The website of Pop Secret (popsecret.com) receives about 9.6K visits a month.
- Monthly visits9.6K
▲ 5.5% vs previous month
Websites whose visitors overlap most with Pop Secret. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| actii.com | 100% | #1,703,097 | View details | ||
| orville.com | 98% | #693,352 | View details | ||
queenbeecoupons.com | queenbeecoupons.com | 60% | – | ||
shop.foodbazaar.com | shop.foodbazaar.com | 56% | #124,236 | – | |
peanutfreeplanet.com | peanutfreeplanet.com | 42% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Pop Secret
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- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Pop Secret (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Frequently Asked Questions about Pop Secret
Pop Secret was founded in 1986.
Pop Secret is headquartered in Charlotte, United States. It is registered at Charlotte, North Carolina, United States.
Brian Driscoll is the CEO of Pop Secret, as recorded in our data.
Pop Secret was established in 1986 as a popcorn brand within the consumer goods sector. Microwave popcorn varieties are produced and distributed by the company, with operations centered in Charlotte, United States. The domain popsecret.com is utilized for online presence. Leadership is provided by CEO and President Brian Driscoll, overseeing product development and market expansion in the snack food industry.
Pop Secret's top competitors include Utz, LesserEvil and Pipsnacks.
Pop Secret has 1 investor. Key investors include Our Home.
Yes. Pop Secret was acquired by Our Home in August 2024.