About LesserEvil
LesserEvil is a company based in Danbury (United States) founded in 2004 was acquired by The Hershey Company in April 2025.. LesserEvil has raised $19.1 million across 3 funding rounds from investors including The Hershey Company, Aria Growth Partners and Valor Equity Partners. LesserEvil has completed 1 acquisition, including Redd Bar. LesserEvil offers products and services including Popcorn, Space Balls, Moonions, Lil Puffs, and Paleo Puffs. LesserEvil operates in a competitive market with competitors including Utz, Mondelez International, Unibic, Planet FWD and Tosi, among others.
- Headquarter Danbury, United States
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
$00as on Nov 19, 2018
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Net Profit
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EBITDA
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Total Equity Funding
$19.1 M (USD)
in 3 rounds
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Latest Funding Round
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Investors
The Hershey Company
& 4 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
The Hershey Company
(Apr 03, 2025)
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Products & Services of LesserEvil
LesserEvil offers a comprehensive portfolio of products and services, including Popcorn, Space Balls, Moonions, Lil Puffs, and Paleo Puffs. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Tasty, clean popcorn made with organic ingredients and better oils.
Crunchy corn puffs tossed in avocado oil for healthy flavor.
Onion-flavored rings using clean, organic ingredients for simple snacking.
Fruit and vegetable-blended puffs suitable for kids and picky eaters.
Grain-free puffs with full flavor and paleo-friendly ingredients.
Protein-packed, crunchy curls for nutritious, energy-boosting snacking.
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Funding Insights of LesserEvil
LesserEvil has successfully raised a total of $19.1M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Last Round
- First Round First Round
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Sep, 2023 | Amount | Series B - LesserEvil | Valuation |
investors |
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| Mar, 2023 | Amount | Series B - LesserEvil | Valuation |
investors |
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| Nov, 2018 | Amount | Private Equity Round - LesserEvil | Valuation | InvestEco |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in LesserEvil
LesserEvil has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include The Hershey Company, Aria Growth Partners and Valor Equity Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Growth equity investments are provided to promising consumer brands.
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Founded Year | Domain | Location | |
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Private equity firm
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Founded Year | Domain | Location | |
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Venture capital is invested in North American tech companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by LesserEvil
LesserEvil has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Redd Bar. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Energy bar products are manufactured and marketed by Redd Bar.
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2014 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - LesserEvil
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Lesserevil Comparisons
Competitors of LesserEvil
LesserEvil operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Utz, Mondelez International, Unibic, Planet FWD and Tosi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Custom variety packs of potato chips and snacks are offered.
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| domain | founded_year | HQ Location |
Multi-category convenience foods are produced and distributed globally.
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| domain | founded_year | HQ Location |
Multi-category snacks are manufactured and distributed by Unibic brand.
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| domain | founded_year | HQ Location |
Manufacturer of snacks from regenerative ingredients
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| domain | founded_year | HQ Location |
Healthy snacks and supplements
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Lesserevil
Frequently Asked Questions about LesserEvil
When was LesserEvil founded?
LesserEvil was founded in 2004 and raised its 1st funding round 14 years after it was founded.
Where is LesserEvil located?
LesserEvil is headquartered in Danbury, United States. It is registered at Danbury, Connecticut, United States.
Who is the current CEO of LesserEvil?
Charles Coristine is the current CEO of LesserEvil.
Is LesserEvil a funded company?
LesserEvil is a funded company, having raised a total of $19.1M across 3 funding rounds to date.
What does LesserEvil do?
LesserEvil was founded in 2004 in Danbury, United States, and operates within the savory snacks sector. Products such as organic popcorn, non-GMO potato chips, and paleo puffs are produced and distributed. Sales occur through the companys online platform, online retailers, and physical retail stores, with the majority of activity focused in the US market. Leadership is provided by CEO and President Charles Coristine.
Who are the top competitors of LesserEvil?
LesserEvil's top competitors include Utz, NatureBox and Mondelez International.
What products or services does LesserEvil offer?
LesserEvil offers Popcorn, Space Balls, Moonions, Lil Puffs, and 2 more products and services.
How many acquisitions has LesserEvil made?
LesserEvil has made 1 acquisition, including Redd Bar.
Who are LesserEvil's investors?
LesserEvil has 5 investors. Key investors include The Hershey Company, Aria Growth Partners, Valor Equity Partners, InvestEco, and Touch Capital.