About Redd Bar
Redd Bar is a company based in Portland (United States) founded in 2014 was acquired by LesserEvil in April 2022.. Redd Bar has raised $5.44 million across 4 funding rounds from investors including LesserEvil, CEI and FreshTracks Capital. Redd Bar offers products and services including Peanut Butter Cup, Salted Caramel, Mint Chocolate Chip, Chocolate Brownie, and Oatmeal Cookie Dough. Redd Bar operates in a competitive market with competitors including ONE Brands, Bobo’s Oat Bars, Carson Life, Mead johnson and Honey Mama's, among others.
- Headquarter Portland, United States
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Sectors
HealthcareConsumer
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$5.44 M (USD)
in 4 rounds
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Latest Funding Round
$1.33 M (USD), Series A
Nov 07, 2019
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Investors
LesserEvil
& 3 more
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Employee Count
Employee Count
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Acquired by
LesserEvil
(Apr 18, 2022)
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Products & Services of Redd Bar
Redd Bar offers a comprehensive portfolio of products and services, including Peanut Butter Cup, Salted Caramel, Mint Chocolate Chip, Chocolate Brownie, and Oatmeal Cookie Dough. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Peanut butter and chocolate bar for quick energy and nutrition.
Chewy caramel bar with functional ingredients for on-the-go use.
Mint-flavored bar providing cooling refreshment and energy boost.
Fudge-like bar offering chocolatey taste with healthy nutrients.
High-fiber bar mimicking cookie dough for smart, low-sugar snacking.
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Funding Insights of Redd Bar
Redd Bar has successfully raised a total of $5.44M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $1.33 million completed in November 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series A — $1.3M
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First Round
First Round
(17 May 2016)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2019 | Amount | Series A - Redd Bar | Valuation |
investors |
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| Jul, 2018 | Amount | Series A - Redd Bar | Valuation |
investors |
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| Aug, 2017 | Amount | Seed - Redd Bar | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Redd Bar
Redd Bar has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include LesserEvil, CEI and FreshTracks Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage venture capital funding is provided by FreshTracks Capital.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Financing and business advising are provided to small businesses.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Redd Bar
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Redd Bar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Redd Bar Comparisons
Competitors of Redd Bar
Redd Bar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ONE Brands, Bobo’s Oat Bars, Carson Life, Mead johnson and Honey Mama's, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Protein bar brand
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| domain | founded_year | HQ Location |
Vegan hand-baked granola bars are produced and distributed nationwide.
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| domain | founded_year | HQ Location |
Natural health and beauty products are manufactured in various categories.
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| domain | founded_year | HQ Location |
Infant nutrition products are manufactured and marketed by Mead Johnson.
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| domain | founded_year | HQ Location |
Honey-cocoa bars are produced and marketed using natural ingredients.
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| domain | founded_year | HQ Location |
Nutritional supplements and skin care products are manufactured and distributed.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Redd Bar
When was Redd Bar founded?
Redd Bar was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Where is Redd Bar located?
Redd Bar is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Is Redd Bar a funded company?
Redd Bar is a funded company, having raised a total of $5.44M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.1M, raised on May 17, 2016.
What does Redd Bar do?
Redd Bar was founded in 2014 and is based in Portland, United States. Operations focus on the production and distribution of energy bars within the food manufacturing sector. Four variants are offered: oatmeal, mint chocolate, chocolate, and peanut butter, each priced at 3.49 per unit. Products are distributed online and via wholesalers, with sales active as of April 2017.
Who are the top competitors of Redd Bar?
Redd Bar's top competitors include Optimum Nutrition, Immunotec and ONE Brands.
What products or services does Redd Bar offer?
Redd Bar offers Peanut Butter Cup, Salted Caramel, Mint Chocolate Chip, Chocolate Brownie, and Oatmeal Cookie Dough.
Who are Redd Bar's investors?
Redd Bar has 4 investors. Key investors include LesserEvil, CEI, FreshTracks Capital, and Maine Venture Fund.