About Redd Bar
Redd Bar is a Healthcare company based in Portland (United States) founded in 2014, and was acquired by LesserEvil in April 2022. Energy bar products are manufactured and marketed by Redd Bar. It operates in the Healthcare and Consumer sectors. Redd Bar has raised $5.44 million across 4 funding rounds from investors including LesserEvil, CEI and FreshTracks Capital. Redd Bar offers products and services including Peanut Butter Cup, Salted Caramel, Mint Chocolate Chip, Chocolate Brownie, and Oatmeal Cookie Dough. Its focus areas include Life Sciences, Nutraceuticals Tech, Supplements and Multicategory. Its competitors include ONE Brands, Bobo’s Oat Bars and Carson Life; 2 of its 3 listed competitors have raised funding.
Company details
Redd Bar was founded in 2014 and is based in Portland, United States. Operations focus on the production and distribution of energy bars within the food manufacturing sector. Four variants are offered: oatmeal, mint chocolate, chocolate, and peanut butter, each priced at 3.49 per unit. Products are distributed online and via wholesalers, with sales active as of April 2017.
- Headquarters Portland, United States
- Stage Acquired
- SectorsHealthcareConsumer
- Website reddbar.com
- Social LinkedIn X Facebook
- Acquired by LesserEvil (Apr 2022)
- Total Equity Funding$5.44M (USD)
in 4 rounds
- Latest Funding Round$1.33M (USD), Series A
Nov 2019
- InvestorsLesserEvil
& 3 more
- Acquired byLesserEvil
(Apr 2022)
Products & Services of Redd Bar
Redd Bar offers a comprehensive portfolio of products and services, including Peanut Butter Cup, Salted Caramel, Mint Chocolate Chip, Chocolate Brownie, and Oatmeal Cookie Dough.
Peanut butter and chocolate bar for quick energy and nutrition.
Chewy caramel bar with functional ingredients for on-the-go use.
Mint-flavored bar providing cooling refreshment and energy boost.
Fudge-like bar offering chocolatey taste with healthy nutrients.
High-fiber bar mimicking cookie dough for smart, low-sugar snacking.
Funding Insights of Redd Bar
Redd Bar has successfully raised a total of $5.44M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $1.33 million completed in November 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.44M
- Total Rounds 4
- Last Round Series A — $1.33M
- First Round $1M
(May 2016)
- Investors Count 3
All 4 funding rounds of Redd Bar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2019 | $1.33M | Series A | – | – | – |
| Jul 2018 | $1.01M | Series A | – | – | – |
| Aug 2017 | $2.1M | Seed | – | – | |
| May 2016 | $1M | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Redd Bar
Redd Bar has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include LesserEvil, CEI and FreshTracks Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage venture capital funding is provided by FreshTracks Capital. | 2000 | freshtrackscap.com | Shelburne, United States | |
| maineventurefund.com | ||||
Financing and business advising are provided to small businesses. | 1977 | ceimaine.org | Brunswick, United States | |
Savory snacks brand | 2004 | lesserevil.com | Danbury, United States |
Investor details for Redd Bar
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Redd Bar
2 people are tracked at Redd Bar (2 in team).
| Name | Role | Group |
|---|---|---|
Actor Wes Meserve | Brand Ambassador | Sponsored Athlete | Team |
Erica Waechter | Brand Ambassador | Team |
Complete people profiles for Redd Bar
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Redd Bar
4 dated milestones of Redd Bar across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Redd Bar is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series A, of $1.3M.
- Exit Acquired by LesserEvil.
Competitors of Redd Bar
Redd Bar has 3 listed competitors in our database, 2 of them funded. They include ONE Brands, Bobo’s Oat Bars and Carson Life.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| one1brands.com | 2004 | Denver, United States | Protein bar brand | |||
| eatbobos.com | 2005 | Boulder, United States | $13.5M | 14 | Vegan hand-baked granola bars are produced and distributed nationwide. | |
| carsonlife.com | 2014 | Miami, United States | $5.44M | Natural health and beauty products are manufactured in various categories. |
Detailed competitors of Redd Bar
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Redd Bar
The website of Redd Bar (reddbar.com) receives about 3.8K visits a month.
- Monthly visits3.8K
▲ 151.1% vs previous month
Top companies in Nutraceutical & Food-as-Medicine Platforms
3 companies that operate in the same segment as Redd Bar (Nutraceutical & Food-as-Medicine Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | 910 | ||
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 15 M | |||
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M |
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Frequently Asked Questions about Redd Bar
Redd Bar was founded in 2014 and raised its 1st funding round 2 years after it was founded.
Redd Bar is headquartered in Portland, United States. It is registered at Portland, Oregon, United States.
Redd Bar is a funded company, having raised a total of $5.44M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on May 2016.
Redd Bar was founded in 2014 and is based in Portland, United States. Operations focus on the production and distribution of energy bars within the food manufacturing sector. Four variants are offered: oatmeal, mint chocolate, chocolate, and peanut butter, each priced at 3.49 per unit. Products are distributed online and via wholesalers, with sales active as of April 2017.
Redd Bar's top competitors include ONE Brands, Bobo’s Oat Bars and Carson Life.
Redd Bar offers Peanut Butter Cup, Salted Caramel, Mint Chocolate Chip, Chocolate Brownie, and Oatmeal Cookie Dough.
Redd Bar has 4 investors. Key investors include LesserEvil, CEI, FreshTracks Capital, and Maine Venture Fund.
Yes. Redd Bar was acquired by LesserEvil in April 2022.