About Precision Research
Precision Research is a Business Services company based in Des Plaines (United States) founded in 1959, and was acquired by Iterative Health in April 2022. It operates as a provider of branding and market research services. Precision Research offers products and services including Qualitative Research, Taste Test Research, Respondent Recruiting, and Market Research Consulting. Its focus areas include Marketing Services and Full Service Marketing Agency. Its legal entity is Precision Research, Inc. Its competitors include Townsquare Media, AKQA, Prophet, Tinuiti and Advantage Solutions and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
Precision Research provider of branding and market research services through providing business support, marketing services, and full service marketing agency. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
- Headquarters Des Plaines, United States
- SectorsBusiness Services
- Website preres.com
- Social LinkedIn
- Acquired by Iterative Health (Apr 2022)
- Legal Name Precision Research, Inc.
- Investors
- Acquired byIterative Health
(Apr 2022)
Products & Services of Precision Research
Precision Research offers a comprehensive portfolio of products and services, including Qualitative Research, Taste Test Research, Respondent Recruiting, and Market Research Consulting.
Conducts focus groups and interviews for consumer insights gathering.
Evaluates food and beverage products through controlled testing sessions.
Recruits participants for market research studies ethically.
Provides guidance on research strategies and data analysis.
Investors in Precision Research
Precision Research has secured backing from 1 investor. Prominent investors backing the company include Iterative Health.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of AI-based device for endoscopic images of gastroenterological diseases | 2017 | iterative.health | Cambridge, United States |
Investor details for Precision Research
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Precision Research
2 people are tracked at Precision Research (2 in leadership).
| Name | Role | Group |
|---|---|---|
Lori Tomoleoni | Vice President | Leadership |
Scott Adleman | President/ceo/owner | Leadership |
Complete people profiles for Precision Research
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Precision Research
2 dated milestones of Precision Research across 63 years, from founding to its latest funding, stage changes and deals.
- Founded Precision Research is founded.
- Exit Acquired by Iterative Health.
Competitors of Precision Research
Precision Research has 8 listed competitors in our database, 5 of them funded. They include Townsquare Media, AKQA, Prophet, Tinuiti and Advantage Solutions, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| akqa.com | 1994 | Riyadh, Saudi Arabia | $8.74M | 648 | Integrated digital marketing campaigns are developed and executed across channels. | |
| prophet.com | 1992 | San Francisco, United States | $94.33M | – | Brand and marketing consulting solutions provider | |
| tinuiti.com | 2004 | New York, United States | $31.35M | 1,003 | Digital marketing services including paid search and e-commerce are provided. | |
| advantagesolutions.net | 1987 | Irvine, United States | – | 21 | Consumer packaged goods sales and digital marketing services are provided. | |
| interpublic.com | 1961 | New York, United States | – | 54,250 | Advertising and marketing services are delivered globally by Interpublic. | |
| s4capital.com | 2014 | London, United Kingdom | – | 8,772 | Digital advertising and content marketing services are provided globally. | |
| weimob.com | 2013 | Shanghai, China | $268.63M | – | WeChat-based retail, marketing, and CRM solutions are provided to merchants. |
Detailed competitors of Precision Research
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Precision Research
The website of Precision Research (preres.com) receives about 3.6K visits a month.
- Monthly visits3.6K
▼ 59.2% vs previous month
Websites whose visitors overlap most with Precision Research. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
focuscope.com | focuscope.com | 100% | – | #1,668,311 | – |
| surveys.com | 98% | – | #27,460 | View details | |
marsresearch.com | marsresearch.com | 98% | – | #499,255 | – |
surveysite.com | surveysite.com | 98% | – | – | – |
busreslab.com | busreslab.com | 98% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 19 similar websites and full traffic analytics for Precision Research
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as Precision Research (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Precision Research
Precision Research was founded in 1959.
Precision Research is headquartered in Des Plaines, United States. It is registered at Des Plaines, Illinois, United States.
Precision Research provider of branding and market research services through providing business support, marketing services, and full service marketing agency. Prioritizing client-centric approaches, it ensures high-quality outcomes, innovation, and sustainable practices in its field. It continues to evolve, meeting industry challenges with strategic approaches.
Precision Research's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
Precision Research offers Qualitative Research, Taste Test Research, Respondent Recruiting, and Market Research Consulting.
Precision Research has 1 investor. Key investors include Iterative Health.
Precision Research operates through Precision Research, Inc..
Yes. Precision Research was acquired by Iterative Health in April 2022.