About PrecisionDemand
PrecisionDemand is a Business Services company based in Seattle (United States) founded in 2005, and was acquired by AOL in May 2014. It operates as an advertising services are provided by PrecisionDemand to targeted audiences. PrecisionDemand has raised $17.41 million across 4 funding rounds from investors including AOL, Positec Group and StarVest Partners. Its focus areas include Marketing Services and Advertising Agencies. Its competitors include Bidstack, Omnicom Group, GroupM, The Meet Group and Primedia Group and 5 more; 3 of its 10 listed competitors have raised funding.
Company details
PrecisionDemand was established in 2005 in Seattle, United States, within the advertising sector. Services focused on demand generation and precision marketing are offered to clients across various industries. Operations are centered in the Pacific Northwest region, with digital tools utilized for campaign management and analytics. The companys domain, precisiondemand.com, supports online service delivery and client interactions.
- Headquarters Seattle, United States
- Stage Acquired
- SectorsBusiness Services
- Website precisiondemand.com
- Acquired by AOL (May 2014)
Funding Insights of PrecisionDemand
PrecisionDemand has successfully raised a total of $17.41M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $8 million completed in July 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $17.41M
- Total Rounds 4
- Last Round Series C — $8M
- First Round $2.5M
(Jun 2008)
- Investors Count 6
All 4 funding rounds of PrecisionDemand with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2011 | $8M | Series C | – | Rho Capital Partners | |
| Apr 2010 | $5M | Series B | – | OVP Venture Partners | |
| Sep 2009 | $1.91M | Series A | – | – | – |
| Jun 2008 | $2.5M | Series A | – | OVP Venture Partners | – |
7 investors in total: 7 institutional.
Investors in PrecisionDemand
PrecisionDemand has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include AOL, Positec Group and StarVest Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity firm investing in technology-enabled B2B services in New York. | – | starvestpartners.com | - | |
Early-stage tech startups are invested in by Rho Capital Partners. | – | rho.com | New York, United States | |
Multiple sectors are targeted for venture capital investments by Greycroft. | – | greycroft.com | New York, United States | |
Early-stage VC investments are focused primarily on US companies. | – | ovpevents.com | Seattle, United States | |
- | – | adinvest.com.br | - | |
Cutlery and general hardware products are manufactured by Positec Group. | 1994 | positecgroup.com | Suzhou, China | |
Online news, entertainment, and financial content is delivered. | 1983 | aol.com | New York, United States |
Investor details for PrecisionDemand
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of PrecisionDemand
4 dated milestones of PrecisionDemand across 9 years, from founding to its latest funding, stage changes and deals.
- Founded PrecisionDemand is founded.
- Funding First funding round of $2.5M.
- Funding Latest funding round, Series C, of $8.0M.
- Exit Acquired by AOL.
Competitors of PrecisionDemand
PrecisionDemand has 10 listed competitors in our database, 3 of them funded. They include Bidstack, Omnicom Group, GroupM, The Meet Group and Primedia Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bidstack.com | 2015 | Shoreditch, United Kingdom | $11.52M | 71 | In-game advertising platform is provided for developers and advertisers. | |
| omnicomgroup.com | 1944 | New York, United States | – | 74,900 | Marketing & communications company | |
| groupm.com | 2003 | New York, United States | – | 3,723 | Provider of advertising services | |
| themeetgroup.com | 2005 | New Hope, United States | – | 231 | Provider of advertising services | |
| primedia.co.za | 1994 | Sandton, South Africa | – | – | Advertising and media services are provided across Africa. | |
| intersection.com | 2001 | New York, United States | $150M | 433 | Intersection is engaged in out-of-home advertising and public space communications. | |
| mcsaatchi.com | 1995 | London, United Kingdom | – | 2,706 | Creative solutions are provided for brand building and business challenges. | |
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| cumulusmedia.com | 1997 | Atlanta, United States | – | – | Audio-first media and entertainment company | |
| havasmedia.com | 1978 | Puteaux, France | – | 429 | Media planning and strategic marketing consultancy services are offered. |
Detailed competitors of PrecisionDemand
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
10 companies that operate in the same segment as PrecisionDemand (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Precisiondemand
Complete news archive for PrecisionDemand
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about PrecisionDemand
PrecisionDemand was founded in 2005 and raised its 1st funding round 3 years after it was founded.
PrecisionDemand is headquartered in Seattle, United States. It is registered at Seattle, Washington, United States.
PrecisionDemand is a funded company, having raised a total of $17.41M across 4 funding rounds to date. The company's 1st funding round was a Series A of $2.5M, raised on Jun 2008.
PrecisionDemand was established in 2005 in Seattle, United States, within the advertising sector. Services focused on demand generation and precision marketing are offered to clients across various industries. Operations are centered in the Pacific Northwest region, with digital tools utilized for campaign management and analytics. The companys domain, precisiondemand.com, supports online service delivery and client interactions.
PrecisionDemand has 7 investors. Key investors include AOL, Positec Group, StarVest Partners, Rho Capital Partners, and Greycroft.
Yes. PrecisionDemand was acquired by AOL in May 2014.