Preloved

Northwich, United Kingdom Founded: 1998 • Age: 28 yrs Acquired By THG
Second-hand items are traded on a UK-based online local marketplace.

About Preloved

Preloved is a Retail company based in Northwich (United Kingdom) founded in 1998 by Ian Buzer, and was acquired by THG in March 2014. Second-hand items are traded on a UK-based online local marketplace. Its website preloved.co.uk draws about 924 thousand monthly visits. Preloved offers products and services including Preloved Marketplace, Membership Services, and Animal Welfare Resources. Its focus areas include Horizontal E-Commerce, Second Hand, Marketplace and P2P. Its legal entity is MOO LIMITED. Its competitors include Xtribe, Haz and Village; 2 of its 3 listed competitors have raised funding.

Company details

Preloved.co.uk was established in 1998 as an online marketplace in the United Kingdom, focusing on second-hand goods such as furniture, vehicles, clothing, and collectibles. Operations are centered in Northwich, where local buying and selling are facilitated through the platform. A specialized pets section is operated in partnership with PAAG and DEFRA to support animal rehoming and welfare. The service extends to horses and livestock, ensuring compliance with regulatory standards.

  • Headquarters Northwich, United Kingdom
  • Founders Ian Buzer
  • Stage Acquired
  • Sectors
    Retail
  • Website preloved.co.uk
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by THG (Mar 2014)
  • Legal Name Moo Limited
  • Date of Incorporation 21 Jun, 2004
  • Jurisdiction ALTRINCHAM, UNITED KINGDOM
Key Metrics

Products & Services of Preloved

Preloved offers a comprehensive portfolio of products and services, including Preloved Marketplace, Membership Services, and Animal Welfare Resources.

Preloved Marketplace
Online Classifieds

Platform for listing and buying second-hand items easily

Membership Services
Subscription

Features for enhanced buying and selling experiences

Animal Welfare Resources
Community Services

Guides and advice for rehoming pets responsibly

Apps and channels of Preloved

its YouTube channel Preloved has 246 subscribers and 16 videos.

Preloved
YouTube 246 subscribers 16 videos Science & Technology
Open channel

Videos from Preloved

The most watched videos on Preloved's YouTube channel, Preloved (246 subscribers). Click a video to play it here.

Buying And Selling On The Go With The Preloved App - #PrelovedOnTheGo
10.5K views
Buying And Selling On The Go With the Android and iOS App - #PrelovedOnTheGo
5.5K views
A Day in the Life of your Pets with Preloved
1.5K views
Preloved's First Ever Vintage Fair
949 views

More on Preloved.

Investors in Preloved

Preloved has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include THG.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
Digital consumer brands are acquired and enabled by technology platform.
2004thg.comManchester, United Kingdom
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Investor details for Preloved

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People of Preloved

1 people are tracked at Preloved (1 in leadership).

NameRoleGroup
Ian Buzer
Founder & MDLeadership
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Complete people profiles for Preloved

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Timeline of Preloved

2 dated milestones of Preloved across 16 years, from founding to its latest funding, stage changes and deals.

  1. Founded Preloved is founded.
  2. Exit Acquired by THG.

Competitors of Preloved

Preloved has 3 listed competitors in our database, 2 of them funded. They include Xtribe, Haz and Village.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
xtribe.com2005London, United Kingdom$12.85M7
Online classified to sell/buy/rent goods and services
haz.co2023London, United Kingdom$1.3M
Second-hand multi-category consumer products are sold via an online platform.
village.co2015London, United Kingdom1
Mobile-based P2P listings are provided within walking distances via apps.
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Detailed competitors of Preloved

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Web traffic of Preloved

The website of Preloved (preloved.co.uk) receives about 924.1K visits a month.

  • Monthly visits
    924.1K

    ▲ 14.6% vs previous month

Similar websites

Websites whose visitors overlap most with Preloved. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
freeads.co.uk
100%
#14,271View details
gumtree.com
88%
17.2M#2,684View details
loot.com
loot.com
58%
#2,491,616–
friday-ad.co.uk
58%
#177,489View details
vivastreet.co.uk
vivastreet.co.uk
58%
#2,848–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Preloved

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  • Audience overlap
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Verified entity values are shown only after access is granted.

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Related news about Preloved

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Complete news archive for Preloved

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Frequently Asked Questions about Preloved

Preloved was founded in 1998.

Preloved is headquartered in Northwich, United Kingdom.

Preloved.co.uk was established in 1998 as an online marketplace in the United Kingdom, focusing on second-hand goods such as furniture, vehicles, clothing, and collectibles. Operations are centered in Northwich, where local buying and selling are facilitated through the platform. A specialized pets section is operated in partnership with PAAG and DEFRA to support animal rehoming and welfare. The service extends to horses and livestock, ensuring compliance with regulatory standards.

Preloved's top competitors include Xtribe, Village and Haz.

Preloved offers Preloved Marketplace, Membership Services, and Animal Welfare Resources.

Preloved has 1 investor. Key investors include THG.

Preloved operates through Moo Limited.

Yes. Preloved was acquired by THG in March 2014.

The website of Preloved receives about 924 thousand visits a month.

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