About Preloved
Preloved is a Retail company based in Northwich (United Kingdom) founded in 1998 by Ian Buzer, and was acquired by THG in March 2014. Second-hand items are traded on a UK-based online local marketplace. Its website preloved.co.uk draws about 924 thousand monthly visits. Preloved offers products and services including Preloved Marketplace, Membership Services, and Animal Welfare Resources. Its focus areas include Horizontal E-Commerce, Second Hand, Marketplace and P2P. Its legal entity is MOO LIMITED. Its competitors include Xtribe, Haz and Village; 2 of its 3 listed competitors have raised funding.
Company details
Preloved.co.uk was established in 1998 as an online marketplace in the United Kingdom, focusing on second-hand goods such as furniture, vehicles, clothing, and collectibles. Operations are centered in Northwich, where local buying and selling are facilitated through the platform. A specialized pets section is operated in partnership with PAAG and DEFRA to support animal rehoming and welfare. The service extends to horses and livestock, ensuring compliance with regulatory standards.
Products & Services of Preloved
Preloved offers a comprehensive portfolio of products and services, including Preloved Marketplace, Membership Services, and Animal Welfare Resources.
Platform for listing and buying second-hand items easily
Features for enhanced buying and selling experiences
Guides and advice for rehoming pets responsibly
Apps and channels of Preloved
its YouTube channel Preloved has 246 subscribers and 16 videos.
Videos from Preloved
The most watched videos on Preloved's YouTube channel, Preloved (246 subscribers). Click a video to play it here.
More on Preloved.
Investors in Preloved
Preloved has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include THG.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Digital consumer brands are acquired and enabled by technology platform. | 2004 | thg.com | Manchester, United Kingdom |
Investor details for Preloved
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People of Preloved
1 people are tracked at Preloved (1 in leadership).
| Name | Role | Group |
|---|---|---|
Ian Buzer | Founder & MD | Leadership |
Complete people profiles for Preloved
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Timeline of Preloved
2 dated milestones of Preloved across 16 years, from founding to its latest funding, stage changes and deals.
- Founded Preloved is founded.
- Exit Acquired by THG.
Competitors of Preloved
Preloved has 3 listed competitors in our database, 2 of them funded. They include Xtribe, Haz and Village.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xtribe.com | 2005 | London, United Kingdom | $12.85M | 7 | Online classified to sell/buy/rent goods and services | |
| haz.co | 2023 | London, United Kingdom | $1.3M | Second-hand multi-category consumer products are sold via an online platform. | ||
| village.co | 2015 | London, United Kingdom | 1 | Mobile-based P2P listings are provided within walking distances via apps. |
Detailed competitors of Preloved
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Web traffic of Preloved
The website of Preloved (preloved.co.uk) receives about 924.1K visits a month.
- Monthly visits924.1K
▲ 14.6% vs previous month
Websites whose visitors overlap most with Preloved. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| freeads.co.uk | 100% | #14,271 | View details | ||
| gumtree.com | 88% | 17.2M | #2,684 | View details | |
loot.com | loot.com | 58% | #2,491,616 | β | |
| friday-ad.co.uk | 58% | #177,489 | View details | ||
vivastreet.co.uk | vivastreet.co.uk | 58% | #2,848 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Preloved
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Related news about Preloved
Complete news archive for Preloved
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Frequently Asked Questions about Preloved
Preloved was founded in 1998.
Preloved is headquartered in Northwich, United Kingdom.
Preloved.co.uk was established in 1998 as an online marketplace in the United Kingdom, focusing on second-hand goods such as furniture, vehicles, clothing, and collectibles. Operations are centered in Northwich, where local buying and selling are facilitated through the platform. A specialized pets section is operated in partnership with PAAG and DEFRA to support animal rehoming and welfare. The service extends to horses and livestock, ensuring compliance with regulatory standards.
Preloved offers Preloved Marketplace, Membership Services, and Animal Welfare Resources.
Preloved has 1 investor. Key investors include THG.
Preloved operates through Moo Limited.
Yes. Preloved was acquired by THG in March 2014.
The website of Preloved receives about 924 thousand visits a month.

