About Gumtree
Gumtree is a Retail company based in London (United Kingdom) founded in 2005 by Simon Crookall, and was acquired by Themarketherald in August 2022. An online platform for free local classified advertisements is provided. It operates on a Two-Sided Marketplace, Advertising Model, and Commission-Based model. Gumtree has completed 2 acquisitions, including AutoTrader and Carsguide. Its website gumtree.com draws about 17.2 million monthly visits. Gumtree offers products and services including Classified Ads Platform. Its focus areas include Technology, Internet Services and Online Marketplaces. Its legal entity is Gumtree.com Limited. Its competitors include Village, Xtribe and Haz; 2 of its 3 listed competitors have raised funding.
Company details
A platform for free local classified ads is operated across the United Kingdom. Various categories including cars, vehicles, property, pets, jobs, and services are covered. Listings for both individuals and businesses are facilitated, enabling buying, selling, and trading. Sectors such as automotive, real estate, and personal goods are supported through an accessible online marketplace.
- Headquarters London, United Kingdom
- Founders Simon Crookall
- Stage Acquired
- SectorsRetail
- Website gumtree.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Themarketherald (Aug 2022)
- Legal Name Gumtree.Com Limited
- InvestorsAdevinta
& 3 more
- Investments & AcquisitionsAutoTrader
& 1 more
- Acquired by
Products & Services of Gumtree
Gumtree offers a comprehensive portfolio of products and services, including Classified Ads Platform.
A platform for posting free local classified ads.
Apps and channels of Gumtree
Gumtree publishes 1 mobile app with over 10M+ downloads; its YouTube channel Gumtree UK has 5K subscribers and 30 videos.
Videos from Gumtree
The most watched videos on Gumtree's YouTube channel, Gumtree UK (5K subscribers). Click a video to play it here.
More on Gumtree UK.
Investors in Gumtree
Gumtree has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Adevinta, O3 Industries and The Market Online.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category second-hand products are traded via an online P2P marketplace. | 2019 | adevinta.com | Oslo, Norway | |
O3 Industries is involved in unspecified industrial activities. | o3industries.com | |||
Australian stock market news is delivered by The Market Online. | themarketherald.com.au | Perth, Australia |
Investor details for Gumtree
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People of Gumtree
48 people are tracked at Gumtree (11 in leadership, 37 in team).
| Name | Role | Group |
|---|---|---|
Simon Crookall | Founder | Leadership |
Victoria Trevillion | Head of Ad Technology and Operations | Leadership |
Edward Lye | Head of CRM | Leadership |
Emilia Speirs | Agency Sales Director | Leadership |
Anna Lounis | Head of Advertising Yield | Leadership |
Alun Lewis | Head Of Consumer Growth | Leadership |
Navbir Dhillon | Head Of Advertising | Leadership |
Euan Begley | Head of Strategy & Business Operations | Leadership |
Liam McCarthy | Head of Agency Sales | Leadership |
Michael Pennington | Co-Founder | Leadership |
Robin Kingerlee | Head of Partnerships & Trading | Leadership |
Catriona Anderson | Senior Frontend Developer | Team |
Alexandra Ionas | Advertising Account Manager | Team |
Dani Newell | Research Executive | Team |
Gareth Bullock-Bailie | Partnerships Manager | Team |
Ali Bolton | Law Enforcement & NTD Liaison | Team |
Ross Cameron | Senior iOS Engineer | Team |
Mark Whittaker | Site Reliability Engineer | Team |
Luke White | Onboarding Executive | Team |
Tiffany Lam | Software Engineer | Team |
28 more people are available in the full profile.
Complete people profiles for Gumtree
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Investments & Acquisitions by Gumtree
Gumtree has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AutoTrader and Carsguide.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Listing platform for buying and selling used cars | carsguide.com.au | Sydney, Australia | 2011 | Apr 2020 | •••• | |
Used and new cars are listed online for user searches. | autotrader.com | Atlanta, United States | 1998 | Apr 2020 | •••• |
Complete acquisition details for Gumtree
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Timeline of Gumtree
6 dated milestones of Gumtree across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Gumtree is founded.
- Acquisition Acquires AutoTrader.
- Acquisition Acquires Carsguide.
- Exit Acquired by Adevinta.
- Exit Acquired by O3 Industries.
- Exit Acquired by Themarketherald.
Competitors of Gumtree
Gumtree has 3 listed competitors in our database, 2 of them funded. They include Village, Xtribe and Haz.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| village.co | 2015 | London, United Kingdom | 1 | Mobile-based P2P listings are provided within walking distances via apps. | ||
| xtribe.com | 2005 | London, United Kingdom | $12.85M | 7 | Online classified to sell/buy/rent goods and services | |
| haz.co | 2023 | London, United Kingdom | $1.3M | Second-hand multi-category consumer products are sold via an online platform. |
Detailed competitors of Gumtree
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Web traffic of Gumtree
The website of Gumtree (gumtree.com) receives about 17.2M visits a month.
- Monthly visits17.2M
▲ 8.3% vs previous month
Websites whose visitors overlap most with Gumtree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| freeads.co.uk | 100% | #14,271 | View details | ||
| preloved.co.uk | 85% | 924.1K | #48,277 | View details | |
ebay.co.uk | ebay.co.uk | 81% | #142 | – | |
vivastreet.co.uk | vivastreet.co.uk | 72% | #2,848 | – | |
| autotrader.co.uk | 70% | 40.1M | #725 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Gumtree
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Related news about Gumtree
Complete news archive for Gumtree
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Frequently Asked Questions about Gumtree
Gumtree was founded in 2005.
Gumtree is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
A platform for free local classified ads is operated across the United Kingdom. Various categories including cars, vehicles, property, pets, jobs, and services are covered. Listings for both individuals and businesses are facilitated, enabling buying, selling, and trading. Sectors such as automotive, real estate, and personal goods are supported through an accessible online marketplace.
Gumtree offers Classified Ads Platform.
Gumtree has made 2 acquisitions, including AutoTrader, and Carsguide.
Gumtree has 3 investors. Key investors include Adevinta, O3 Industries, and The Market Online.
Gumtree operates through Gumtree.Com Limited.
Yes. Gumtree was acquired by Themarketherald in August 2022.
Yes. Gumtree publishes Gumtree: local classified ads, with over 10 million downloads.
The website of Gumtree receives about 17.2 million visits a month.