About AutoTrader
AutoTrader is a Transportation, Automotive & Logistics company based in Atlanta (United States) founded in 1998, and was acquired by Gumtree in April 2020. Used and new cars are listed online for user searches. AutoTrader has completed 4 acquisitions, including HomeNet Automotive, Kelley Blue Book and VinSolutions. Its chief executive, as recorded, is Sanford Schwartz. Its website autotrader.com draws about 29.5 million monthly visits. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Cars.
Company details
AutoTrader was founded in 1998 and is headquartered in Atlanta, United States. The platform operates within the automotive sector as an online marketplace for used, new, and certified pre-owned vehicles. Listings are searchable by criteria such as color, body style, price, condition, and geographic location. Direct communication between users and sellers is facilitated through the site.
- Headquarters Atlanta, United States
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website autotrader.com
- Social LinkedIn X Facebook
- Acquired by Gumtree (Apr 2020)
- InvestorsGumtree
& 1 more
- Investments & AcquisitionsHomeNet Automotive
& 3 more
- Acquired byGumtree
(Apr 2020)
Apps and channels of AutoTrader
AutoTrader publishes 1 mobile app with over 5M+ downloads.
Funding Insights of AutoTrader
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of AutoTrader with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2012 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in AutoTrader
AutoTrader has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Gumtree and Providence Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in media, communications, education, and technology sectors. | provequity.com | |||
An online platform for free local classified advertisements is provided. | 2005 | gumtree.com | London, United Kingdom |
Investor details for AutoTrader
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of AutoTrader
827 people are tracked at AutoTrader (259 in leadership, 568 in team).
| Name | Role | Group |
|---|---|---|
Sanford Schwartz | CEO | Leadership |
Craig Combel | Sr. Director, User Experience | Leadership |
Mark Vickery | Associate Vice President, Performance Management | Leadership |
Mark Gilleland | Director, Agile Delivery | Leadership |
Paul Delorme | Sr Director - Delivery Enablement | Leadership |
Jeremiah Hale | Director, Retail Strategic Sales | Leadership |
Diane Farber | Regional Sales Director | Leadership |
Reem Krisht | Director, Corporate Strategy | Leadership |
John O'Keefe | Director, Group Sales | Leadership |
Marianne Johnson | EVP & Chief Product Officer | Leadership |
Paige Cook | Director, Software Engineering | Leadership |
Manoj Thopcherneni | VP Engineering | Leadership |
Ray Faust | Senior Director, Enterprise Solutions | Leadership |
Holly Paolini | Director, Agile Delivery | Leadership |
Darrell Fagan | Director Enterprise IT Operations | Leadership |
Paulo da Silva | Vice President & Gm, Digital Commerce | Leadership |
Sean Ademy | Director - Collaboration, Messaging And Directory Services | Leadership |
Justin Collins | Marketing Director, Omni-channel Marketing - Email, Websites And Social | Leadership |
Ken Kraft | EVP & Chief Marketing & Sales Officer | Leadership |
Jai Chaudhry | Director Of Software Engineering | Leadership |
807 more people are available in the full profile.
Complete people profiles for AutoTrader
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by AutoTrader
AutoTrader has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include HomeNet Automotive, Kelley Blue Book and VinSolutions.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
CRM and lead management solutions are offered to automotive dealerships. | vinsolutions.com | Kansas, United States | 2006 | May 2011 | •••• | |
Inventory management solutions are offered to automotive dealers. | homenetauto.com | Exton, United States | 1996 | Dec 2010 | •••• | |
New/used car buy/sell price information platform | kbb.com | Irvine, United States | 1926 | Oct 2010 | •••• | |
Dealership management software is provided for automotive inventory and pricing. | vauto.com | Oak Brook, United States | 2005 | Oct 2010 | •••• |
Complete acquisition details for AutoTrader
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of AutoTrader
7 dated milestones of AutoTrader across 22 years, from founding to its latest funding, stage changes and deals.
- Founded AutoTrader is founded.
- Acquisition Acquires vAuto.
- Acquisition Acquires Kelley Blue Book.
- Acquisition Acquires HomeNet Automotive.
- Acquisition Acquires VinSolutions.
- Funding First funding round.
- Exit Acquired by Gumtree.
Web traffic of AutoTrader
The website of AutoTrader (autotrader.com) receives about 29.5M visits a month.
- Monthly visits29.5M
▲ 5.7% vs previous month
Websites whose visitors overlap most with AutoTrader. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| edmunds.com | 100% | 17.9M | #2,701 | View details | |
| cargurus.com | 96% | 50M | #777 | View details | |
| cars.com | 95% | 29.6M | #1,446 | View details | |
| carfax.com | 94% | 54.2M | #763 | View details | |
| carmax.com | 92% | 18.5M | #2,395 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for AutoTrader
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about AutoTrader
AutoTrader was founded in 1998 and raised its 1st funding round 14 years after it was founded.
AutoTrader is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Sanford Schwartz is the CEO of AutoTrader, as recorded in our data.
AutoTrader was founded in 1998 and is headquartered in Atlanta, United States. The platform operates within the automotive sector as an online marketplace for used, new, and certified pre-owned vehicles. Listings are searchable by criteria such as color, body style, price, condition, and geographic location. Direct communication between users and sellers is facilitated through the site.
AutoTrader has made 4 acquisitions, including HomeNet Automotive, Kelley Blue Book, and VinSolutions.
AutoTrader has 2 investors. Key investors include Gumtree, and Providence Equity.
Yes. AutoTrader was acquired by Gumtree in April 2020.
Yes. AutoTrader publishes Autotrader: Shop Cars For Sale, with over 5 million downloads.
The website of AutoTrader receives about 29.5 million visits a month.