About Edmunds.com
Edmunds.com is a Transportation, Automotive & Logistics company based in Santa Monica (United States) founded in 1966 by Ludwig Arons, and was acquired by CarMax in April 2021. Multi-category used vehicles are listed and compared online for consumers. Edmunds.com has raised $50 million across 1 funding round from investors including CarMax. Its website edmunds.com draws about 17.9 million monthly visits. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Multi Category. Its competitors include CarLotz, Copart and Rollick; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 1966 and based in Santa Monica, United States, Edmunds.com operates in the automotive sector as an online platform for vehicle reviews and listings. Dealer inventories are displayed, alongside reviews, shopping tips, photos, videos, and feature stories. New and used cars, SUVs, sedans, luxury vehicles, hybrids, and electric options are discovered and compared by users through the platform, which connects to dealer networks.
- Headquarters Santa Monica, United States
- Founders Ludwig Arons
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Email••••••••
- Website edmunds.com
- Social LinkedIn X Facebook
- Acquired by CarMax (Apr 2021)
Apps and channels of Edmunds.com
Edmunds.com publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Edmunds.com
Edmunds.com has successfully raised a total of $50M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $50 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $50M
- Total Rounds 1
- Last Round Private Equity Round — $50M
- First Round $50M
(Jan 2020)
- Investors Count 1
All 1 funding rounds of Edmunds.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $50M | Private Equity Round | – | CarMax | – |
1 investors in total: 1 institutional.
Investors in Edmunds.com
Edmunds.com has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include CarMax.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Retailer of used cars | 1993 | carmax.com | Richmond, United States |
Investor details for Edmunds.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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People of Edmunds.com
266 people are tracked at Edmunds.com (74 in leadership, 192 in team).
| Name | Role | Group |
|---|---|---|
Ludwig Arons | Founder | Leadership |
Eugene Park | Chief Product Officer | Leadership |
Jim Chong | Executive Director, Sales Strategy & Development | Leadership |
Martina B. | Director Of Program Management/ Technical Product Manager | Leadership |
Lawrence A. | Assoc. Director, Tech Operations | Leadership |
Dori Merifield | Senior Director, Product | Leadership |
Michelle Reuven | Director Of Product Management | Leadership |
Jennifer Cleverley | Director Of Product Management - Dealer Systems | Leadership |
Donna Sechrist | Vp, Product Management | Leadership |
Ebraheem Fontaine | Senior Director Data Science | Leadership |
Jessica Fitzgerald | Associate Vice President, Employment Experience (total Rewards, Hris, Payroll) | Leadership |
Stephen Pong | Associate Director, Account Management Advertising Operations | Leadership |
Talia James-Armand | Director, PR And Communications | Leadership |
Greg Rokita | Vice President Of Technology | Leadership |
Michael Bailey | Sr. Director Of National Accounts | Leadership |
Seth Berkowitz | President | Leadership |
Silvi Hristova | Director Of Strategy And Operations | Leadership |
Alistair Weaver | Vice President, Editorial and Editor-In-Chief | Leadership |
Xiao Sun | Vice President, Corporate Strategy | Leadership |
Erica Norton | Director Strategic Solutions | Leadership |
246 more people are available in the full profile.
Complete people profiles for Edmunds.com
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Edmunds.com
3 dated milestones of Edmunds.com across 55 years, from founding to its latest funding, stage changes and deals.
- Founded Edmunds.com is founded.
- Funding First funding round of $50.0M.
- Exit Acquired by CarMax.
Competitors of Edmunds.com
Edmunds.com has 3 listed competitors in our database, 2 of them funded. They include CarLotz, Copart and Rollick.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carlotz.com | 2011 | Charlotte, United States | $37.03M | 403 | Used cars are traded via an online consignment platform. | |
| copart.com | 1982 | Dallas, United States | 10,200 | Used and salvaged vehicles are offered via an online marketplace. | ||
| rollick.io | 2017 | Austin, United States | $5.6M | 89 | Omnichannel marketing automation is provided to automotive OEMs and dealers. |
Detailed competitors of Edmunds.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Web traffic of Edmunds.com
The website of Edmunds.com (edmunds.com) receives about 17.9M visits a month and ranks #2,701 among all websites worldwide, #38 in Vehicles.
- Monthly visits17.9M
▲ 3.1% vs previous month
- Unique visitors8.7M
per month
- Global rank#2,701
among all websites
- Category rank#38
Vehicles · Vehicles
- Bounce rate34%
- Pages per visit4.1
- Average visit3 min 05 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Edmunds.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| caranddriver.com | 100% | 18.9M | #3,820 | View details | |
| kbb.com | 96% | 26.8M | #2,046 | View details | |
| cars.com | 96% | 29.6M | #1,446 | View details | |
| autotrader.com | 95% | 29.5M | View details | ||
| carmax.com | 91% | 18.5M | #2,395 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Edmunds.com
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Related news about Edmunds.Com
Complete news archive for Edmunds.com
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Frequently Asked Questions about Edmunds.com
Edmunds.com was founded in 1966 and raised its 1st funding round 54 years after it was founded.
Edmunds.com is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Edmunds.com is a funded company, having raised a total of $50M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $50M, raised on Jan 2020.
Founded in 1966 and based in Santa Monica, United States, Edmunds.com operates in the automotive sector as an online platform for vehicle reviews and listings. Dealer inventories are displayed, alongside reviews, shopping tips, photos, videos, and feature stories. New and used cars, SUVs, sedans, luxury vehicles, hybrids, and electric options are discovered and compared by users through the platform, which connects to dealer networks.
Edmunds.com has 1 investor. Key investors include CarMax.
Yes. Edmunds.com was acquired by CarMax in April 2021.
Yes. Edmunds.com publishes Edmunds - Shop Cars For Sale, with over 1 million downloads.
The website of Edmunds.com receives about 17.9 million visits a month and ranks #2,701 among all websites worldwide.