About Rollick
Rollick is a Technology company based in Austin (United States) founded in 2017 by Jason Nierman, Amit Maheshwari, and Bernie Brenner. Omnichannel marketing automation is provided to automotive OEMs and dealers. It operates on a SaaS (Software-as-a-Service) and Two-Sided Marketplace model in Technology and Transportation, Automotive & Logistics sectors. Rollick has raised $5.6 million across 1 funding round from investors including Silverton Partners, Autotech Ventures and Troy Capital Partners. The company has 47 employees. Its chief executive, as recorded, is Bernie Brenner. Its website rollick.io draws about 17 thousand monthly visits. Its Indian entity Rollick Outdoor India Private Limited reported revenue of ₹11.59 Cr. Rollick offers products and services including Aimbase Marketing Automation, GoRollick Marketplace, and Digital Retailing Solution. Its focus areas include Software, Customer Engagement Solutions, Automotive and Recreational Vehicles. Its competitors include Reynolds and Reynolds, Upstart and CDK Global; 2 of its 3 listed competitors have raised funding.
Company details
Rollick is recognized as a leading provider of customer engagement technology in the recreation and equipment industries, including Powersports, RV, and Marine sectors. Solutions are developed to assist OEMs and dealers in finding, winning, and retaining customers through seamless shopping experiences. Enterprise lead management, inventory marketing, and digital retailing solutions are offered on platforms like the GoRollick Marketplace. Partnerships with major organizations are maintained to enhance consumer reach in outdoor recreation markets.
- Headquarters Austin, United States
- Employees 47
- Founders Jason Nierman, Amit Maheshwari, Bernie Brenner
- SectorsTechnologyTransportation, Automotive & Logistics
- Website category Vehicles · Motorcycles
- Email••••••••
- Phone•••• ••••
- Website rollick.io
- Social LinkedIn X YouTube
- Legal Name Rollick, Inc.
- Date of Incorporation 05 Mar, 2018
- Jurisdiction Hyderabad, Telangana, India
- Indian entity revenue₹11.59 Cr
FY 2025 · +4% YoY
- Indian entity net profit₹1.28 Cr
FY 2025 · 11% margin
- Indian entity EBITDA₹1.77 Cr
FY 2025 · 15% margin
- Total Equity Funding$5.6M (USD)
in 1 rounds
- Latest Funding Round$5.6M (USD), Seed
Nov 2017
- InvestorsSilverton Partners
& 3 more
- Employee Count47
Associated legal entities of Rollick
Rollick operates through Rollick Outdoor India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Rollick Outdoor India Private Limited CIN U72900TG2018PTC122660 | Active | 05 Mar 2018 | Hyderabad, Telangana | ₹11.6 Cr | 47 | 2 | View details |
Products & Services of Rollick
Rollick offers a comprehensive portfolio of products and services, including Aimbase Marketing Automation, GoRollick Marketplace, and Digital Retailing Solution.
Marketing automation is provided for OEM customer journeys.
Marketplace is offered for outdoor vehicle shopping ease.
Digital solutions are delivered for transaction-ready customer leads.
Apps and channels of Rollick
its YouTube channel GoRollick has 47.3K subscribers and 30 videos.
Videos from Rollick
The most watched videos on Rollick's YouTube channel, GoRollick (47.3K subscribers). Click a video to play it here.
More on GoRollick.
Funding Insights of Rollick
Rollick has successfully raised a total of $5.6M through 1 strategic funding round. The most recent funding activity was a Seed round of $5.6 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.6M
- Total Rounds 1
- Last Round Seed — $5.6M
- First Round $5.6M
(Nov 2017)
- Investors Count 4
All 1 funding rounds of Rollick with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $5.6M | Seed | – | Silverton Partners |
4 investors in total: 4 institutional.
Investors in Rollick
Rollick has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Silverton Partners, Autotech Ventures and Troy Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech companies are funded through venture capital by Silverton Partners. | silvertonpartners.com | Austin, United States | ||
VC firm investing globally | autotechvc.com | Menlo Park, United States | ||
US early-stage tech investments are made by Troy Capital Partners. | troycapitalpartners.com | Los Angeles, United States | ||
Acceleration is provided to seed-stage, early-stage, and later-stage companies. | capitalfactory.com | Austin, United States |
Investor details for Rollick
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Rollick Outdoor India Private Limited (Rollick)
Rollick Outdoor India Private Limited is the primary company behind Rollick. The board of Rollick Outdoor India Private Limited currently have 2 directors; the longest-serving is Prem Kumar Bajaj, appointed in 2018. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Prem Kumar Bajaj DIN 00114583 | Director | 05 Mar 2018 | 8 yrs 8 mo | Rollick Outdoor India Private Limited |
| Narala Kesava Lova Sri Rama Krishna Prasad DIN 08187180 | Director | 17 Jul 2018 | 8 yrs 3 mo | Rollick Outdoor India Private Limited |
People of Rollick
48 people are tracked at Rollick (16 in leadership, 32 in team); the tracked headcount is 47.
| Name | Role | Group |
|---|---|---|
Jason Nierman | Co-Founder & Chief Revenue Officer | Leadership |
Amit Maheshwari | Co-Founder & Board Member | Leadership |
Bernie Brenner | Co-Founder & CEO | Leadership |
| Managing Director, Rollick India | Leadership | |
Andy Peoples | Chief Financial Officer | Leadership |
Jill Tarallo | Chief Operating Officer | Leadership |
Amy Norris | Senior Vice President, Dealer Solutions | Leadership |
Jason Riley | Vice President, Enterprise Sales & Marketing Strategy | Leadership |
Chris Yeloushan | VP of Strategic Accounts | Leadership |
Terry Domian | Vice President | Leadership |
Jitendra Narala | Director Of Technical Operations | Leadership |
Tyler Barron | Director, Strategic Partnerships | Leadership |
Wendy Tanner | Senior Director Of Operations | Leadership |
Andrea Helleny Pourcillie | Vice President Client Success | Leadership |
Corey Embry | Head Developer | Leadership |
Dustin Hunt | Director, Dealer Sales And Support | Leadership |
Alison Bachman | Senior Account Executive | Team |
Jake Weninger | Sr Software Engineer, Client Technical Lead At Rollick Inc | Team |
Brittany Goetter | Customer Success Project Manager | Team |
Wirta Wiriyan | SVP, Architecture | Team |
28 more people are available in the full profile.
Complete people profiles for Rollick
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Rollick
Figures of Rollick Outdoor India Private Limited, the primary company behind Rollick, for FY 2025. Revenue was ₹11.59 Cr (+4% year on year). Net profit was ₹1.28 Cr (11% margin). EBITDA was ₹1.77 Cr (15% margin). Revenue has grown at a compounded annual rate of +15% over three years and +16% over five years.
- ₹11.59 CrRevenue · FY 2025 · +4% YoY
- ₹1.28 CrNet profit · 11% margin
- ₹1.77 CrEBITDA · 15% margin
- ₹1 LakhPaid-up capital
- 47Employees (provident fund records)
- +15%Revenue CAGR, 3 years
- +16%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Rollick Outdoor India Private Limited are on its company page.
Detailed financial statements for Rollick
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Rollick
2 dated milestones of Rollick, from founding to its latest funding, stage changes and deals.
- Founded Rollick is founded.
- Funding First funding round of $5.6M.
Competitors of Rollick
Rollick has 3 listed competitors in our database, 2 of them funded. They include Reynolds and Reynolds, Upstart and CDK Global.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reyrey.com | 1866 | Dayton, United States | $24.8M | Software and services for automotive dealership retailing are provided. | ||
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| cdkglobal.com | 1972 | Hoffman Estates, United States | 739 | Cloud-driven management systems for auto dealerships are provided. |
Detailed competitors of Rollick
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Rollick
The website of Rollick (rollick.io) receives about 16.8K visits a month and ranks #2,287,412 among all websites worldwide, #5,291 in Motorcycles.
- Monthly visits16.8K
▲ 85% vs previous month
- Unique visitors2.8K
per month
- Global rank#2,287,412
among all websites
- Category rank#5,291
Vehicles · Motorcycles
- Bounce rate25%
- Pages per visit2.9
- Average visit1 min 19 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Rollick. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gorollick.com | 100% | 92.2K | #609,869 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as Rollick (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Rollick
Complete news archive for Rollick
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Frequently Asked Questions about Rollick
Rollick was founded in 2017.
Rollick is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Bernie Brenner is the CEO of Rollick, as recorded in our data. They have also founded this company.
Rollick is a funded company, having raised a total of $5.6M across 1 funding round to date. The company's 1st funding round was a Seed of $5.6M, raised on Nov 2017.
Rollick has 47 employees.
The primary company behind Rollick, Rollick Outdoor India Private Limited, reported revenue of ₹11.59 Cr for FY 2025, up 4% year on year.
Rollick is recognized as a leading provider of customer engagement technology in the recreation and equipment industries, including Powersports, RV, and Marine sectors. Solutions are developed to assist OEMs and dealers in finding, winning, and retaining customers through seamless shopping experiences. Enterprise lead management, inventory marketing, and digital retailing solutions are offered on platforms like the GoRollick Marketplace. Partnerships with major organizations are maintained to enhance consumer reach in outdoor recreation markets.
Rollick's top competitors include Upstart, Reynolds and Reynolds and CDK Global.
Rollick offers Aimbase Marketing Automation, GoRollick Marketplace, and Digital Retailing Solution.
Rollick has 4 investors. Key investors include Silverton Partners, Autotech Ventures, Troy Capital Partners, and Capital Factory.
Rollick operates through Rollick Outdoor India Private Limited.
The legal entities of Rollick currently have 2 directors, including Narala Kesava Lova Sri Rama Krishna Prasad, Prem Kumar Bajaj.