About HomeNet Automotive
HomeNet Automotive is a Transportation, Automotive & Logistics company based in Exton (United States) founded in 1996, and was acquired by Autotrader in December 2010. Inventory management solutions are offered to automotive dealers. Its chief executive, as recorded, is Mick Boskovich. HomeNet Automotive offers products and services including Syndication Packages, Photo Backgrounding, SnapLot, 360 Video, and Online Image Overlays. Its focus areas include Auto Tech, Auto IT, Dealer Management and Inventory Management. Its competitors include LotMonkey, IPacket and AutoUpLink Tech.
Company details
HomeNet Automotive was founded in 1996 and is headquartered in Exton, United States. Inventory and merchandising solutions are provided to auto dealers through its flagship product, Inventory Online (IOL), along with variants such as IOL Ultimate, IOL Overdrive, and IOL Essentials. Back-end data management and real-time inventory updates are facilitated, enabling streamlined merchandising and distribution from a single location within the automotive sector.
- Headquarters Exton, United States
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website homenetauto.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Autotrader (Dec 2010)
- Investors
- Acquired byAutotrader
(Dec 2010)
Products & Services of HomeNet Automotive
HomeNet Automotive offers a comprehensive portfolio of products and services, including Syndication Packages, Photo Backgrounding, SnapLot, 360 Video, and Online Image Overlays.
Tools for aggregating and syndicating vehicle inventory online.
Service to enhance vehicle photos for better online appeal.
Platform for lot services and vehicle tracking.
Creates immersive videos of vehicles for marketing.
Adds overlays to images to improve vehicle listings.
Apps and channels of HomeNet Automotive
its YouTube channel HomeNet Automotive has 29 subscribers and 11 videos.
Videos from HomeNet Automotive
The most watched videos on HomeNet Automotive's YouTube channel, HomeNet Automotive (29 subscribers). Click a video to play it here.
More on HomeNet Automotive.
Investors in HomeNet Automotive
HomeNet Automotive has secured backing from 1 investor. Prominent investors backing the company include AutoTrader.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Used and new cars are listed online for user searches. | 1998 | autotrader.com | Atlanta, United States |
Investor details for HomeNet Automotive
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People of HomeNet Automotive
27 people are tracked at HomeNet Automotive (2 in leadership, 25 in team).
| Name | Role | Group |
|---|---|---|
Mick Boskovich | CEO | Leadership |
Tammy Defazio | Director, Operations Support | Leadership |
John Lafferty | Sr. Manager, Operations | Team |
Shane Bennett | Operations Support Manager | Team |
Barbara Meisinger | Office Administrator - Event Planner | Team |
Bryan Young | Strategic Account Manager | Team |
Peter Hovey | Operations Support Manager | Team |
Andrew Ullrich | Implementation Specialist II | Team |
Rebecca Peschong | Manager Strategic Account Services | Team |
Alan Walton | Implementation Specialist II | Team |
Sean Ngo | Senior Client Services Representative | Team |
Jason Solomon | Technical Team Coordinator | Team |
Danny Lingenfelter | Lead Client Integration Specialist | Team |
Maurice Simmons | Inside Sales Specialist | Team |
Daniel Sinkler | Manager, Techical Operations | Team |
Mike Weisz | Developer | Team |
Wendy Riling | Client Relationship Manager | Team |
Matthew Wright | Data Specialist | Team |
Rocco Romeo | Inventory Specialist | Team |
Lee Arter | Sr Manager, Client Relationship Management | Team |
7 more people are available in the full profile.
Complete people profiles for HomeNet Automotive
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of HomeNet Automotive
2 dated milestones of HomeNet Automotive across 14 years, from founding to its latest funding, stage changes and deals.
- Founded HomeNet Automotive is founded.
- Exit Acquired by Autotrader.
Competitors of HomeNet Automotive
HomeNet Automotive has 3 listed competitors in our database. They include LotMonkey, IPacket and AutoUpLink Tech.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lotmonkey.com | 2003 | Saratoga Springs, United States | 2 | Merchandising solution for auto-dealers | ||
| ipacket.us | 2012 | Morgantown, United States | Digital platform for automotive dealers to automate sales processes. | |||
| autouplinktech.com | 1999 | Charlotte, United States | 40 | Provides merchandising solutions tailored for auto dealership operations. |
Detailed competitors of HomeNet Automotive
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Web traffic of HomeNet Automotive
The website of HomeNet Automotive (homenetauto.com) receives about 8.6K visits a month.
- Monthly visits8.6K
▲ 127.3% vs previous month
Websites whose visitors overlap most with HomeNet Automotive. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
homenetiol.com | homenetiol.com | 100% | #204,399 | β | |
| vauto.com | 99% | 103.9K | #525,182 | View details | |
| dealersocket.com | 96% | 1.6M | #23,303 | View details | |
dealercentric.com | dealercentric.com | 82% | β | ||
dealerrefresh.com | dealerrefresh.com | 78% | #1,433,183 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 9 similar websites and full traffic analytics for HomeNet Automotive
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Automotive Technology & Systems
3 companies that operate in the same segment as HomeNet Automotive (Automotive Technology & Systems) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based ERP software is provided for automotive and manufacturing sectors. | 1972 | Austin, Texas, United States | USD 229.28 M | 834 |
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Related news about Homenet Automotive
Complete news archive for HomeNet Automotive
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
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Frequently Asked Questions about HomeNet Automotive
HomeNet Automotive was founded in 1996.
HomeNet Automotive is headquartered in Exton, United States. It is registered at Exton, Pennsylvania, United States.
Mick Boskovich is the CEO of HomeNet Automotive, as recorded in our data.
HomeNet Automotive was founded in 1996 and is headquartered in Exton, United States. Inventory and merchandising solutions are provided to auto dealers through its flagship product, Inventory Online (IOL), along with variants such as IOL Ultimate, IOL Overdrive, and IOL Essentials. Back-end data management and real-time inventory updates are facilitated, enabling streamlined merchandising and distribution from a single location within the automotive sector.
HomeNet Automotive's top competitors include LotMonkey, IPacket and AutoUpLink Tech.
HomeNet Automotive offers Syndication Packages, Photo Backgrounding, SnapLot, 360 Video, and Online Image Overlays.
HomeNet Automotive has 1 investor. Key investors include AutoTrader.
Yes. HomeNet Automotive was acquired by Autotrader in December 2010.

