Pretty Green

Reading, United Kingdom Founded: 2009 • Age: 17 yrs Acquired By JD Sports
Casual mens wear is provided via an internet-first brand.
Annual revenue $16.7M Latest available
Total funding $15.1M 2 rounds
Employees 31 Tracked headcount
Investors 2 Known backers
Products - Services tracked
Competitors 7 Brand Intelligence

About Pretty Green

Pretty Green is a company based in Reading (United Kingdom) founded in 2009 was acquired by JD Sports in April 2019. Pretty Green has raised $15.08 million across 2 funding rounds from investors including Rockpool Investments and JD Sports. The company has 31 employees as of January 31, 2022. Pretty Green operates in a competitive market with competitors including boohooMAN, Ted Baker, Meander Apparel, Atterley and High Dive Apparel, among others.

  • Headquarter Reading, United Kingdom
  • Employees 31 as on 31 Jan, 2022
  • Sectors
    Retail
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Pg2019 Limited
  • Date of Incorporation 17 Oct, 2018
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Retail → Fashion & Retail Innovation Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $16.73 M (USD)
    -4
    as on Jan 30, 2021
  • Net Profit
    $859.19 K (USD)
    -50
    as on Jan 30, 2021
  • EBITDA
    Not available
  • Total Equity Funding
    $15.08 M (USD)

    in 2 rounds

  • Latest Funding Round
    $14.44 M (USD), Series A

    Nov 10, 2017

  • Investors
  • Employee Count
    31

    as on Jan 31, 2022

  • Acquired by
    JD Sports

    (Apr 04, 2019)

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People of Pretty Green

Headcount 50-200
Employee Profiles 3
Employee Profiles
People
Richard Ralph
Chief Executive Officer

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Funding Insights of Pretty Green

Pretty Green has successfully raised a total of $15.08M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $14.44 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Pretty Green

Pretty Green has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Rockpool Investments and JD Sports.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Rockpool Investments is focused on connecting investors with UK private companies.
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-
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Investor details for Pretty Green

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Investments & Acquisitions by Pretty Green

Investments
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Investment portfolio details for Pretty Green

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Financial Statements - Pretty Green

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Detailed financials for Pretty Green

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Pretty Green Comparisons

Pretty Green Primary company
Description
Casual men's wear is provided via an internet-first brand.
Location
Reading, United Kingdom
Founded Year
2009
Annual Revenue
$16.73 M (USD)
Net Profit
$859.19 K (USD)
EBITDA
Not available
Employees
31
As of 2022
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Peer comparison for Pretty Green

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Competitors of Pretty Green

Pretty Green operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as boohooMAN, Ted Baker, Meander Apparel, Atterley and High Dive Apparel, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Operates a direct-to-consumer brand specializing in men's apparel.
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Internet first brand offering multi-category fashion products for men, women, and kids
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Multi-category fashion products for men and women are offered online.
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Live streaming platform for football matches and related sports content.
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A direct-to-consumer brand offering multi-category fashion products.
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Detailed competitors of Pretty Green

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Latest news on Pretty Green

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Complete news archive for Pretty Green

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Frequently Asked Questions about Pretty Green

Pretty Green was founded in 2009 and raised its 1st funding round 3 years after it was founded.

Pretty Green is headquartered in Reading, United Kingdom.

Pretty Green is a funded company, having raised a total of $15.08M across 2 funding rounds to date.

As of Jan 31, 2022, the latest employee count at Pretty Green is 31.

Annual revenue of Pretty Green is $16.73M as on Jan 30, 2021.

Pretty Green was founded in 2009 and is based in Reading, United Kingdom. The company operates in the apparel sector, focusing on casual clothing for men through an online-first model. A range of products is offered, including outerwear, shirts, knitwear, sweats, jeans, swimwear, footwear, hats, sunglasses, and bags. Distribution occurs primarily via the domain prettygreen.com, with emphasis on direct-to-consumer sales.

Pretty Green's top competitors include Ted Baker, Meander Apparel and boohooMAN.

Pretty Green has 2 investors. Key investors include Rockpool Investments, and JD Sports.

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