About Pretty Green
Pretty Green is a company based in Reading (United Kingdom) founded in 2009 was acquired by JD Sports in April 2019. Pretty Green has raised $15.08 million across 2 funding rounds from investors including Rockpool Investments and JD Sports. The company has 31 employees. Pretty Green operates in a competitive market with competitors including boohooMAN, Ted Baker, Meander Apparel, Atterley and High Dive Apparel, among others.
- Headquarter Reading, United Kingdom
- Employees 31
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website prettygreen.com
- Social LinkedIn X Facebook Instagram
- Acquired by JD Sports (Apr 2019)
- Legal Name Pg2019 Limited
- Date of Incorporation 17 Oct, 2018
- Jurisdiction LONDON, ENGLAND
- Annual Revenue$16.73 M (USD)-4as on Jan 30, 2021
- Net Profit$859.19 K (USD)-50as on Jan 30, 2021
- Total Equity Funding$15.08M (USD)
in 2 rounds
- Latest Funding Round$14.44M (USD), Series A
Nov 2017
- InvestorsRockpool Investments
& 1 more
- Employee Count31
- Acquired byJD Sports
(Apr 2019)
Funding Insights of Pretty Green
Pretty Green has successfully raised a total of $15.08M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $14.44 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.08M
- Total Rounds 2
- Last Round Series A — $14.44M
- First Round $639,629
(Mar 2012)
- Investors Count 1
All 2 funding rounds of Pretty Green with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2017 | $14.44M | Series A | – | – | |
| Mar 2012 | $639,629 | Seed | – | – | – |
2 investors in total: 2 institutional.
Investors in Pretty Green
Pretty Green has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Rockpool Investments and JD Sports.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Rockpool Investments is focused on connecting investors with UK private companies. | – | rockpool.uk.com | London, United Kingdom | |
- | – | jdsports.co.uk | - |
Investor details for Pretty Green
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Pretty Green
3 people are tracked at Pretty Green (2 in leadership, 1 in team); the tracked headcount is 31.
| Name | Role | Group |
|---|---|---|
Chris Archer | Menswear Head Of Product | Leadership |
Richard Ralph | Chief Executive Officer | Leadership |
Justine Melanson | Merchandiser | Team |
Complete people profiles for Pretty Green
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Pretty Green
4 dated milestones of Pretty Green across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Pretty Green is founded.
- Funding First funding round of $640K.
- Funding Latest funding round, Series A, of $14.4M.
- Exit Acquired by JD Sports.
Competitors of Pretty Green
Pretty Green operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as boohooMAN, Ted Baker, Meander Apparel, Atterley and High Dive Apparel, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| boohooman.com | 2013 | Manchester, United Kingdom | – | 4,212 | Operates a direct-to-consumer brand specializing in men's apparel. | |
| tedbaker.com | 1988 | London, United Kingdom | – | 1,276 | Internet first brand offering multi-category fashion products for men, women, and kids | |
| meanderapparel.com | 2016 | Edinburgh, United Kingdom | – | 2 | Multi-category fashion products for men and women are offered online. | |
| atterley.com | 2012 | London, United Kingdom | $7.84M | 5 | Live streaming platform for football matches and related sports content. | |
| highdiveapparel.com | 2017 | Hereford, United Kingdom | – | 3 | A direct-to-consumer brand offering multi-category fashion products. | |
| soulmiacollection.com | 2020 | London, United Kingdom | – | – | Operates a direct-to-consumer brand offering multi-category fashion products for men and women. |
Detailed competitors of Pretty Green
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- Full competitor set
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Pretty Green
The website of Pretty Green (prettygreen.com) receives about 266K visits a month and ranks #172,019 among all websites worldwide, #9,009 in Fashion and Apparel.
- Monthly visits266K
▲ 22% vs previous month
- Unique visitors80K
per month
- Global rank#172,019
among all websites
- Category rank#9,009
Lifestyle · Fashion and Apparel
- Bounce rate39%
- Pages per visit3.7
- Average visit1 min 44 sec
- DevicesDesktop 9% · Mobile 91%
Websites whose visitors overlap most with Pretty Green. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fredperry.com | fredperry.com | 100% | – | #45,605 | – |
bronxclothing.co.uk | bronxclothing.co.uk | 83% | – | #797,237 | – |
merc.com | merc.com | 82% | – | #594,499 | – |
| uniqlo.com | 82% | 105.4M | #219 | View details | |
scottsmenswear.com | scottsmenswear.com | 80% | – | #1,245,868 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Pretty Green
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Pretty Green
Complete news archive for Pretty Green
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Pretty Green
10 companies that operate in the same segment as Pretty Green (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Pretty Green
Pretty Green was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Pretty Green is headquartered in Reading, United Kingdom.
Pretty Green is a funded company, having raised a total of $15.08M across 2 funding rounds to date. The company's 1st funding round was a Seed of $639.63K, raised on Mar 2012.
Pretty Green has 31 employees.
Annual revenue of Pretty Green is $16.73M as on Jan 30, 2021.
Pretty Green was founded in 2009 and is based in Reading, United Kingdom. The company operates in the apparel sector, focusing on casual clothing for men through an online-first model. A range of products is offered, including outerwear, shirts, knitwear, sweats, jeans, swimwear, footwear, hats, sunglasses, and bags. Distribution occurs primarily via the domain prettygreen.com, with emphasis on direct-to-consumer sales.
Pretty Green's top competitors include Ted Baker, Meander Apparel and boohooMAN.
Pretty Green has 2 investors. Key investors include Rockpool Investments, and JD Sports.
Pretty Green operates through Pg2019 Limited.
Yes. Pretty Green was acquired by JD Sports in April 2019.
The website of Pretty Green receives about 266 thousand visits a month and ranks #172,019 among all websites worldwide.