About Pretty Green
Pretty Green is a company based in Reading (United Kingdom) founded in 2009 was acquired by JD Sports in April 2019.. Pretty Green has raised $15.08 million across 2 funding rounds from investors including Rockpool Investments and JD Sports. The company has 31 employees as of January 31, 2022. Pretty Green operates in a competitive market with competitors including boohooMAN, Ted Baker, Meander Apparel, Atterley and High Dive Apparel, among others.
- Headquarter Reading, United Kingdom
- Employees 31 as on 31 Jan, 2022
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Pg2019 Limited
- Date of Incorporation 17 Oct, 2018
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
$16.73 M (USD)-4as on Jan 30, 2021
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Net Profit
$859.19 K (USD)-50as on Jan 30, 2021
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EBITDA
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Total Equity Funding
$15.08 M (USD)
in 2 rounds
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Latest Funding Round
$14.44 M (USD), Series A
Nov 10, 2017
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Investors
Rockpool Investments
& 1 more
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Employee Count
31
as on Jan 31, 2022
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Acquired by
JD Sports
(Apr 04, 2019)
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Funding Insights of Pretty Green
Pretty Green has successfully raised a total of $15.08M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $14.44 million completed in November 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $14.4M
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First Round
First Round
(05 Mar 2012)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2017 | Amount | Series A - Pretty Green | Valuation |
investors |
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| Mar, 2012 | Amount | Seed - Pretty Green | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Pretty Green
Pretty Green has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Rockpool Investments and JD Sports. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Rockpool Investments is focused on connecting investors with UK private companies.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Pretty Green
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Pretty Green
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Pretty Green Comparisons
Competitors of Pretty Green
Pretty Green operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as boohooMAN, Ted Baker, Meander Apparel, Atterley and High Dive Apparel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in men's apparel.
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| domain | founded_year | HQ Location |
Internet first brand offering multi-category fashion products for men, women, and kids
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| domain | founded_year | HQ Location |
Multi-category fashion products for men and women are offered online.
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| domain | founded_year | HQ Location |
Live streaming platform for football matches and related sports content.
|
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| domain | founded_year | HQ Location |
A direct-to-consumer brand offering multi-category fashion products.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Pretty Green
Frequently Asked Questions about Pretty Green
When was Pretty Green founded?
Pretty Green was founded in 2009 and raised its 1st funding round 3 years after it was founded.
Where is Pretty Green located?
Pretty Green is headquartered in Reading, United Kingdom.
Is Pretty Green a funded company?
Pretty Green is a funded company, having raised a total of $15.08M across 2 funding rounds to date. The company's 1st funding round was a Seed of $639.63K, raised on Mar 05, 2012.
How many employees does Pretty Green have?
As of Jan 31, 2022, the latest employee count at Pretty Green is 31.
What is the annual revenue of Pretty Green?
Annual revenue of Pretty Green is $16.73M as on Jan 30, 2021.
What does Pretty Green do?
Pretty Green was founded in 2009 and is based in Reading, United Kingdom. The company operates in the apparel sector, focusing on casual clothing for men through an online-first model. A range of products is offered, including outerwear, shirts, knitwear, sweats, jeans, swimwear, footwear, hats, sunglasses, and bags. Distribution occurs primarily via the domain prettygreen.com, with emphasis on direct-to-consumer sales.
Who are the top competitors of Pretty Green?
Pretty Green's top competitors include Ted Baker, Meander Apparel and boohooMAN.
Who are Pretty Green's investors?
Pretty Green has 2 investors. Key investors include Rockpool Investments, and JD Sports.
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