About Ted Baker
Ted Baker is a Retail company based in London (United Kingdom) founded in 1988, and was acquired by Authentic Games in May 2022. Internet first brand offering multi-category fashion products for men, women, and kids. Its chief executive, as recorded, is Rachel Osborne. Its website tedbaker.com draws about 1.2 million monthly visits. Ted Baker offers products and services including Dresses, Bags, Tops, and Shoes. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is NO ORDINARY DESIGNER LABEL LIMITED. Its competitors include Joules, Pepe Jeans London and boohooMAN; 2 of its 3 listed competitors have raised funding.
Company details
Ted Baker was founded in 1988 in London, United Kingdom, as an internet-first brand in the fashion sector. Multi-category apparel, including shorts, t-shirts, jeans, shirts, skirts, innerwear, and swimwear, is provided for men, women, and children. Fashion accessories such as wallets, belts, watches, and jewelry are also available through its online platform. Operations focus on direct-to-consumer sales via tedbaker.com.
- Headquarters London, United Kingdom
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website tedbaker.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Authentic Games (May 2022)
- Legal Name No Ordinary Designer Label Limited
- Date of Incorporation 08 Jun, 1990
- Jurisdiction LONDON, ENGLAND
- Latest Funding Round$119.24M (USD), Post-IPO
Jun 2020
- Investors
- Acquired byAuthentic Games
(May 2022)
Products & Services of Ted Baker
Ted Baker offers a comprehensive portfolio of products and services, including Dresses, Bags, Tops, and Shoes.
Women's dresses for occasions like work and casual wear
Designer bags for everyday and formal use
Varied tops and t-shirts for men and women
Heels, flats, and sneakers for daily activities
Apps and channels of Ted Baker
its YouTube channel TED BAKER has 12.5K subscribers and 30 videos.
Videos from Ted Baker
The most watched videos on Ted Baker's YouTube channel, TED BAKER (12.5K subscribers). Click a video to play it here.
More on TED BAKER.
Funding Insights of Ted Baker
- Total Rounds 1
- Last Round Post-IPO — $119.24M
- First Round $119.24M
(Jun 2020)
All 1 funding rounds of Ted Baker with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2020 | $119.24M | Post-IPO | – | – | – |
1 investors in total: 1 institutional.
Investors in Ted Baker
Ted Baker has secured backing from 1 investor. Prominent investors backing the company include Authentic Games.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of an online marketplace for branded apparel and home goods. It offers a curated selection of clothing, shoes, accessories, and home furnishings from various well-known brands. The platform facilitates the sale of these products directly to consumers. Customers can shop by brand, category, or style, and the site features various promotional offers and collaborations. The business model centers on providing a convenient and comprehensive shopping experience for a wide range of products. | 2010 | authentic.com | Sao Paulo, Brazil |
Investor details for Ted Baker
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
People of Ted Baker
9 people are tracked at Ted Baker (3 in leadership, 4 in board & advisors, 2 in team).
| Name | Role | Group |
|---|---|---|
Rachel Osborne | CEO | Leadership |
Vlora Kelmendi | Regional CFO | Leadership |
Paul Stevens | Chief Financial Officer | Leadership |
Jon Kempster | Non-Executive Director | Board & advisors |
Colin La Fontaine Jackson | Non-executive Director | Board & advisors |
Helena Feltham | Interim Chair & Senior Independent Non-Executive Director | Board & advisors |
Fumbi Chima | Non-Executive Director | Board & advisors |
Eve Malik | Senior Credit Controller | Team |
Shyam Patel | Group Reporting Manager | Team |
Complete people profiles for Ted Baker
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Ted Baker
4 dated milestones of Ted Baker across 34 years, from founding to its latest funding, stage changes and deals.
- Founded Ted Baker is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $119.2M.
- Exit Acquired by Authentic Games.
Competitors of Ted Baker
Ted Baker has 3 listed competitors in our database, 2 of them funded. They include Joules, Pepe Jeans London and boohooMAN.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joules.com | 1989 | Market Harborough, United Kingdom | $35.15M | Internet first brand of fashion apparel wear for men and women | ||
| pepejeans.com | 1973 | London, United Kingdom | $177.5M | 172 | Internet first brand of denim apparel wear for men and women | |
| boohooman.com | 2013 | Manchester, United Kingdom | 4,212 | Operates a direct-to-consumer brand specializing in men's apparel. |
Detailed competitors of Ted Baker
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- Full competitor set
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Web traffic of Ted Baker
The website of Ted Baker (tedbaker.com) receives about 1.2M visits a month and ranks #33,261 among all websites worldwide, #1,595 in Fashion and Apparel.
- Monthly visits1.2M
▼ 20.2% vs previous month
- Unique visitors673.8K
per month
- Global rank#33,261
among all websites
- Category rank#1,595
Lifestyle · Fashion and Apparel
- Bounce rate40%
- Pages per visit3.9
- Average visit2 min 24 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Ted Baker. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| karenmillen.com | 100% | 2.1M | #21,281 | View details | |
riverisland.com | riverisland.com | 89% | #6,970 | – | |
| frenchconnection.com | 86% | 919.7K | #61,929 | View details | |
| next.co.uk | 82% | 35.1M | #376 | View details | |
paulsmith.co.uk | paulsmith.co.uk | 81% | #3,283,129 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ted Baker
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- 40 similar websites
- Audience overlap
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Verified entity values are shown only after access is granted.
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Related news about Ted Baker
Complete news archive for Ted Baker
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Frequently Asked Questions about Ted Baker
Ted Baker was founded in 1988 and raised its 1st funding round 32 years after it was founded.
Ted Baker is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Rachel Osborne is the CEO of Ted Baker, as recorded in our data.
Ted Baker was founded in 1988 in London, United Kingdom, as an internet-first brand in the fashion sector. Multi-category apparel, including shorts, t-shirts, jeans, shirts, skirts, innerwear, and swimwear, is provided for men, women, and children. Fashion accessories such as wallets, belts, watches, and jewelry are also available through its online platform. Operations focus on direct-to-consumer sales via tedbaker.com.
Ted Baker's top competitors include Pepe Jeans London, Joules and boohooMAN.
Ted Baker offers Dresses, Bags, Tops, and Shoes.
Ted Baker has 1 investor. Key investors include Authentic Games.
Ted Baker operates through No Ordinary Designer Label Limited.
Yes. Ted Baker was acquired by Authentic Games in May 2022.
The website of Ted Baker receives about 1.2 million visits a month and ranks #33,261 among all websites worldwide.

