About Authentic Games
Authentic Games is an Industrial Goods & Manufacturing company based in Sao Paulo (Brazil) founded in 2010 by Jamie Salter. Authentic Games has raised $5.73 billion across 8 funding rounds from investors including CVC, BlackRock and General Atlantic. Authentic Games has completed 36 acquisitions, including Ali.com, Barneys New York and Boardriders. Its chief executive, as recorded, is Jamie Salter. Its website authentic.com draws about 125 thousand monthly visits. Authentic Games offers products and services including Brand Development Services and Membership Program. Its focus areas include Conglomerates and Traditional Conglomerates. Its legal entity is Authentic Brands Group LLC.
Company details
Authentic Games was founded in 2010 in Sao Paulo, Brazil, and operates in the e-commerce sector focused on apparel and home furnishings. A curated selection of clothing, shoes, accessories, and home goods from established brands is provided directly to consumers via the platform. Shopping options are available by brand, category, or style, with promotional offers and collaborations featured. The model emphasizes convenience in product access across various lines.
- Headquarters Sao Paulo, Brazil
- Founders Jamie Salter
- SectorsIndustrial Goods & Manufacturing
- Website authentic.com
- Social LinkedIn X Facebook Instagram
- Legal Name Authentic Brands Group Llc
Products & Services of Authentic Games
Authentic Games offers a comprehensive portfolio of products and services, including Brand Development Services and Membership Program.
Brands are transformed through the delivery of storytelling and innovative models
Discounts and free shipping are provided on various fashion brands
Funding Insights of Authentic Games
Authentic Games has successfully raised a total of $5.73B across 8 strategic funding rounds. The most recent funding activity was a Private Equity Round of $500 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.73B
- Total Rounds 8
- Last Round Private Equity Round — $500M
- First Round $250M
(Jun 2010)
- Investors Count 7
All 8 funding rounds of Authentic Games with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2023 | $500M | Private Equity Round | – | General Atlantic | – |
| Nov 2021 | $3.5B | Private Equity Round | – | CVC, HPS Investment Partners | – |
| Aug 2020 | $600M | Series C | – | BlackRock, General Atlantic | – |
| Aug 2019 | $875M | Series C | – | BlackRock | – |
| Oct 2017 | Series B | – | General Atlantic | – | |
| May 2016 | Series B | – | Lion Capital | – | |
| May 2014 | $455M | Debt – Conventional | – | – | – |
| Jun 2010 | $250M | Series A | – | KBC Partners, Leonard Green and Partners | – |
7 investors in total: 7 institutional.
Investors in Authentic Games
Authentic Games has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include CVC, BlackRock and General Atlantic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity fund focused on global markets | 1980 | generalatlantic.com | New York, United States | |
Mezzanine financing and equity investments are provided by CVC. | 1981 | cvc.com | New York, United States | |
Tailored investment solutions are provided across private and liquid credit. | 2007 | hpspartners.com | New York, United States | |
Recapitalizations are targeted through private equity investments by the firm. | leonardgreen.com | Los Angeles, United States | ||
Private equity firm focused on consumer brands | lioncapital.com | London, United Kingdom | ||
Private equity firm | kbcpartners.com | Toronto, Canada | ||
Diversified investment management firm and private fund focused on debt, equity, and secondary market investments in multiple sectors | 1988 | blackrock.com | New York, United States |
Investor details for Authentic Games
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Authentic Games
235 people are tracked at Authentic Games (140 in leadership, 3 in board & advisors, 92 in team).
| Name | Role | Group |
|---|---|---|
Jamie Salter | Founder & CEO | Leadership |
Jay Dubiner | Chief Legal Officer | Leadership |
Tyler Easley | Director, Integrated Marketing - Action & Outdoor Sports | Leadership |
Abby Jeroff | Director, Entertainment Marketing | Leadership |
Brian Brauntuch | Executive Vice President, Mergers And Acquisitions | Leadership |
Eliza Brett | Associate Director, Brand - Entertainment, David Beckham | Leadership |
Adam Lilly | Vice President Global Marketing | Leadership |
Adalberto Hernández Vela | Senior Director Business Development Latam | Leadership |
Kevin Wills | CFO | Leadership |
John McNamara | Chief Strategy Officer | Leadership |
Parul Rattan Kapoor | Senior Vice President, Finance Emeia | Leadership |
Henry Stupp | Regional President, EMEA & India | Leadership |
Sanjeet Mehta | Executive Vice President, India - Lifestyle & Entertainment | Leadership |
Jarrod Weber | Global President, Sports and Lifestyle | Leadership |
Maria Russo-Parisi | VP International Merchandising | Leadership |
Jerry Chang | Business Development Director Consultant - Asia Pacific | Leadership |
Annie Cheng | Vp, Head Of Marketing, APAC | Leadership |
Matt Maddox | President | Leadership |
Marc Rosen | President, Media & Entertainment | Leadership |
Alba Papadhima | Vp, Controller | Leadership |
215 more people are available in the full profile.
Complete people profiles for Authentic Games
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Authentic Games
Authentic Games has strategically engaged in corporate development activities, having acquired 36 companies. Notable acquisitions include Ali.com, Barneys New York and Boardriders.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Internet first brand of casual and formal apparel wear for men | dockers.com | San Francisco, United States | 1986 | May 2025 | $319M | |
Designer and manufacturer of athletic apparel and footwear | champion.com | Winston-salem, United States | 1919 | Apr 2024 | $1.2B | |
Private label brand of boat shoes for men, women, and kids | sperry.com | Lexington, United States | 1935 | Jan 2024 | $70M | |
Men's and women's comfort footwear is designed and retailed. | rockport.com | Boston, United States | 1971 | Jul 2023 | •••• | |
Hunter Boots is recognized for producing high-quality rain boots. | hunterboots.com | Edinburgh, United Kingdom | 1856 | Jun 2023 | •••• | |
Fashion apparel and accessories are sold online by Vince. | vince.com | New York, United States | 2002 | May 2023 | •••• | |
Apparel for women and men is offered online by Boardriders. | boardriders.com | Huntington Beach, United States | 1986 | Mar 2023 | $1.25B | |
Internet first brand offering multi-category fashion products for men, women, and kids | tedbaker.com | London, United Kingdom | 1988 | May 2022 | $378.73M | |
Online platform offering licensed photos | iconicimages.net | London, United Kingdom | 2012 | Nov 2021 | $26.81M | |
Clothing apparels are retailed online by Partnerbrands.com. | partnerbrands.com | 2001 | Jun 2021 | •••• |
Complete acquisition details for Authentic Games
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
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Timeline of Authentic Games
13 dated milestones of Authentic Games across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Authentic Games is founded.
- Funding First funding round of $250.0M.
- Acquisition Acquires partnerbrands.com.
- Acquisition Acquires Iconic Images.
- Acquisition Acquires Ted Baker.
- Acquisition Acquires Boardriders.
- Acquisition Acquires Vince.
- Acquisition Acquires Hunter Boots.
- Funding Latest funding round, Private Equity Round, of $500.0M.
- Acquisition Acquires Rockport.
- Acquisition Acquires Sperry.
- Acquisition Acquires Champion.
- Acquisition Acquires Dockers.
Web traffic of Authentic Games
The website of Authentic Games (authentic.com) receives about 125.2K visits a month.
- Monthly visits125.2K
▲ 21.7% vs previous month
Websites whose visitors overlap most with Authentic Games. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fashiondive.com | fashiondive.com | 100% | #801,375 | – | |
liberatedbrands.com | liberatedbrands.com | 100% | #4,477,289 | – | |
| theretailbulletin.com | 100% | #894,291 | View details | ||
| mr-mag.com | 100% | 54.3K | #688,784 | View details | |
soleplayatl.com | soleplayatl.com | 100% | #465,111 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Authentic Games
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- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Authentic Games
Authentic Games was founded in 2010.
Authentic Games is headquartered in Sao Paulo, Brazil.
Jamie Salter is the CEO of Authentic Games, as recorded in our data. They have also founded this company.
Authentic Games is a funded company, having raised a total of $5.73B across 8 funding rounds to date. The company's 1st funding round was a Series A of $250M, raised on Jun 2010.
Authentic Games was founded in 2010 in Sao Paulo, Brazil, and operates in the e-commerce sector focused on apparel and home furnishings. A curated selection of clothing, shoes, accessories, and home goods from established brands is provided directly to consumers via the platform. Shopping options are available by brand, category, or style, with promotional offers and collaborations featured. The model emphasizes convenience in product access across various lines.
Authentic Games offers Brand Development Services and Membership Program.
Authentic Games has made 36 acquisitions, including Ali.com, Barneys New York, and Boardriders.
Authentic Games has 7 investors. Key investors include CVC, BlackRock, General Atlantic, HPS Investment Partners, and Leonard Green and Partners.
Authentic Games operates through Authentic Brands Group Llc.
The website of Authentic Games receives about 125 thousand visits a month.