About Authentic Games
Authentic Games is a company based in Sao Paulo (Brazil) founded in 2010 by Jamie Salter.. Authentic Games has raised $5.73 billion across 8 funding rounds from investors including CVC, BlackRock and General Atlantic. Authentic Games has completed 36 acquisitions, including Ali.com, Barneys New York and Boardriders. Authentic Games offers products and services including Brand Development Services and Membership Program.
- Headquarter Sao Paulo, Brazil
- Founders Jamie Salter
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Sectors
Industrial Goods & Manufacturing
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Authentic Brands Group Llc
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Products & Services of Authentic Games
Authentic Games offers a comprehensive portfolio of products and services, including Brand Development Services and Membership Program. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Brands are transformed through the delivery of storytelling and innovative models
Discounts and free shipping are provided on various fashion brands
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Leadership Team
79 people
Sales and Marketing
35 people
Legal and Compliance
19 people
Software Development Team
19 people
Creative and Marketing Team
14 people
Finance and Accounting
11 people
Brand Team
9 people
Human Resources and Administration
9 people
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Funding Insights of Authentic Games
Authentic Games has successfully raised a total of $5.73B across 8 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $500 million completed in June 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Private Equity Round — $500.0M
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First Round
First Round
(02 Jun 2010)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2023 | Amount | Private Equity Round - Authentic Games | Valuation | General Atlantic |
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| Nov, 2021 | Amount | Private Equity Round - Authentic Games | Valuation | CVC , HPS Investment Partners |
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| Aug, 2020 | Amount | Series C - Authentic Games | Valuation | BlackRock , General Atlantic |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Authentic Games
Authentic Games has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include CVC, BlackRock and General Atlantic. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Private equity fund focused on global markets
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Founded Year | Domain | Location | |
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Mezzanine financing and equity investments are provided by CVC.
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Founded Year | Domain | Location | |
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Tailored investment solutions are provided across private and liquid credit.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Authentic Games
Authentic Games has strategically engaged in corporate development activities, having acquired 36 companies. Notable acquisitions include Ali.com, Barneys New York and Boardriders. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Online platform offering licensed photos
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2012 | ||||
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Limited public information is available on HMX's activities.
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2009 | ||||
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Fashion apparel and accessories are sold online by Vince.
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2002 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Authentic Games
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Authentic Games Comparisons
Competitors of Authentic Games
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Authentic Games
Frequently Asked Questions about Authentic Games
When was Authentic Games founded?
Authentic Games was founded in 2010.
Where is Authentic Games located?
Authentic Games is headquartered in Sao Paulo, Brazil.
Who is the current CEO of Authentic Games?
Jamie Salter is the current CEO of Authentic Games. They have also founded this company.
Is Authentic Games a funded company?
Authentic Games is a funded company, having raised a total of $5.73B across 8 funding rounds to date. The company's 1st funding round was a Series C of $600M, raised on Jun 02, 2010.
What does Authentic Games do?
Authentic Games was founded in 2010 in Sao Paulo, Brazil, and operates in the e-commerce sector focused on apparel and home furnishings. A curated selection of clothing, shoes, accessories, and home goods from established brands is provided directly to consumers via the platform. Shopping options are available by brand, category, or style, with promotional offers and collaborations featured. The model emphasizes convenience in product access across various lines.
What products or services does Authentic Games offer?
Authentic Games offers Brand Development Services and Membership Program.
How many acquisitions has Authentic Games made?
Authentic Games has made 36 acquisitions, including Ali.com, Barneys New York, and Boardriders.
Who are Authentic Games's investors?
Authentic Games has 7 investors. Key investors include CVC, BlackRock, General Atlantic, HPS Investment Partners, and Leonard Green and Partners.
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