About Primal Kitchen
Primal Kitchen is a Consumer company based in Malibu (United States) founded in 2015, and was acquired by Kraft Heinz Company in November 2018. Organic products are manufactured and distributed by Primal Kitchen. Its website primalkitchen.com draws about 182 thousand monthly visits. Primal Kitchen offers products and services including Mayo with Avocado Oil, Dressings and Marinades, Sauces and Dipping Sauces, Pure Avocado Oil, and Collagen Peptides. Its focus areas include Food and Agriculture, Food & Beverage Products, Grocery & Staples and Sauces Pickles and Condiments. Its competitors include Heinz, Sir Kensington's and Cleveland Kitchen; 2 of its 3 listed competitors have raised funding.
Company details
Primal Kitchen was founded in 2015 in Malibu, United States, as a manufacturer within the organic products sector. Operations center on producing and supplying organic goods, primarily for consumer health and wellness markets. The company maintains its base in the U.S., with activities extending to product development and distribution through retail and online channels via its domain, primalkitchen.com. Focus remains on standard organic manufacturing processes without specified international expansions.
- Headquarters Malibu, United States
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website primalkitchen.com
- Social LinkedIn X Facebook Instagram
- Acquired by Kraft Heinz Company (Nov 2018)
- Investors
- Acquired byKraft Heinz Company
(Nov 2018)
Products & Services of Primal Kitchen
Primal Kitchen offers a comprehensive portfolio of products and services, including Mayo with Avocado Oil, Dressings and Marinades, Sauces and Dipping Sauces, Pure Avocado Oil, and Collagen Peptides.
Avocado oil-based mayo for healthy cooking and dressings.
Variety of dressings made with real ingredients for meals.
Flavorful sauces without additives for everyday use.
High-heat oil derived from avocados for culinary purposes.
Nutritional supplement powder for health and wellness support.
Investors in Primal Kitchen
Primal Kitchen has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Kraft Heinz Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Processed foods and beverages are manufactured globally. | 2013 | kraftheinzcompany.com | Pittsburgh, United States |
Investor details for Primal Kitchen
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People of Primal Kitchen
18 people are tracked at Primal Kitchen (7 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Fred Michaels | Head Of Brand Management & Strategy | Leadership |
Alexandra Gaddie | Ecommerce Sales Director | Leadership |
Maggie Wolejsza | Director Of Natural Sales - West | Leadership |
Ana Goettsch | VP of Marketing | Leadership |
Morgan Buehler | President & co-Founder | Leadership |
Michael Hartley | Head of Product & Innovation | Leadership |
Kelly Partenheimer | Director of Natural Sales-West | Leadership |
Becky Leibowitz | Sr. Manager, Product Innovation | Team |
Brynn Streppa | Senior Brand Manager, Communications & Brand Equity | Team |
Kendra Lasack | Digital Marketing Associate - Email & SMS | Team |
Amanda O'Keefe | EVP, Growth | Team |
Kiara Wanner, MBA | Senior Key Account Manager | Team |
Cara Lundy | Brand Ambassador | Team |
Molly Milovanovic | Associate Marketing Manager, Omnichannel | Team |
Karl Zablocki | Senior Analyst Revenue Management | Team |
Lindsey Paulson | Event Marketing Manager | Team |
Sabel Fink | Category Insights Manager | Team |
Kelly Meredith | Sr. Marketing Manager, Omnichannel | Team |
Complete people profiles for Primal Kitchen
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Timeline of Primal Kitchen
2 dated milestones of Primal Kitchen across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Primal Kitchen is founded.
- Exit Acquired by Kraft Heinz Company.
Competitors of Primal Kitchen
Primal Kitchen has 3 listed competitors in our database, 2 of them funded. They include Heinz, Sir Kensington's and Cleveland Kitchen.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| heinz.com | 1869 | Pittsburgh, United States | Heinz is recognized for producing condiments and packaged foods. | |||
| sirkensingtons.com | 2008 | New York, United States | $14.93M | 29 | Brand of ketchups, mayonnaise and sauces | |
| clevelandkitchen.com | 2013 | Cleveland, United States | $23.9M | Provider of grocery and staples for consumers |
Detailed competitors of Primal Kitchen
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Web traffic of Primal Kitchen
The website of Primal Kitchen (primalkitchen.com) receives about 182K visits a month and ranks #223,758 among all websites worldwide, #7,383 in Groceries.
- Monthly visits182K
▲ 2.2% vs previous month
- Unique visitors107.7K
per month
- Global rank#223,758
among all websites
- Category rank#7,383
Food and Drink · Groceries
- Bounce rate49%
- Pages per visit2.5
- Average visit54 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Primal Kitchen. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| vitalproteins.com | 100% | 255.1K | #199,529 | View details | |
| chomps.com | 98% | 479.3K | #190,977 | View details | |
theolivetap.com | theolivetap.com | 96% | #1,388,962 | – | |
| pureindianfoods.com | 96% | #481,189 | View details | ||
drkellyann.com | drkellyann.com | 96% | #379,214 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Primal Kitchen
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- Audience overlap
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Primal Kitchen (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Primal Kitchen
Complete news archive for Primal Kitchen
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Frequently Asked Questions about Primal Kitchen
Primal Kitchen was founded in 2015.
Primal Kitchen is headquartered in Malibu, United States. It is registered at Malibu, California, United States.
Primal Kitchen was founded in 2015 in Malibu, United States, as a manufacturer within the organic products sector. Operations center on producing and supplying organic goods, primarily for consumer health and wellness markets. The company maintains its base in the U.S., with activities extending to product development and distribution through retail and online channels via its domain, primalkitchen.com. Focus remains on standard organic manufacturing processes without specified international expansions.
Primal Kitchen's top competitors include Sir Kensington's, Heinz and Cleveland Kitchen.
Primal Kitchen offers Mayo with Avocado Oil, Dressings and Marinades, Sauces and Dipping Sauces, Pure Avocado Oil, and Collagen Peptides.
Primal Kitchen has 1 investor. Key investors include Kraft Heinz Company.
Yes. Primal Kitchen was acquired by Kraft Heinz Company in November 2018.
The website of Primal Kitchen receives about 182 thousand visits a month and ranks #223,758 among all websites worldwide.