About Primal Kitchen
Primal Kitchen is a company based in Malibu (United States) founded in 2015 was acquired by Kraft Heinz Company in November 2018.. Primal Kitchen offers products and services including Mayo with Avocado Oil, Dressings and Marinades, Sauces and Dipping Sauces, Pure Avocado Oil, and Collagen Peptides. Primal Kitchen operates in a competitive market with competitors including Heinz, Sir Kensington's, Cleveland Kitchen, Yellowbird and Mike's Hot Honey, among others.
- Headquarter Malibu, United States
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Sectors
Consumer
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Email
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Website
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Social
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Annual Revenue
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Acquired by
Kraft Heinz Company
(Nov 01, 2018)
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Products & Services of Primal Kitchen
Primal Kitchen offers a comprehensive portfolio of products and services, including Mayo with Avocado Oil, Dressings and Marinades, Sauces and Dipping Sauces, Pure Avocado Oil, and Collagen Peptides. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Avocado oil-based mayo for healthy cooking and dressings.
Variety of dressings made with real ingredients for meals.
Flavorful sauces without additives for everyday use.
High-heat oil derived from avocados for culinary purposes.
Nutritional supplement powder for health and wellness support.
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Funding Insights of Primal Kitchen
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Primal Kitchen
Primal Kitchen has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Kraft Heinz Company. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Processed foods and beverages are manufactured globally.
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Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Investments & Acquisitions by Primal Kitchen
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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Fine Asian gourmet food is offered by an internet-first restaurant.
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Financial Statements - Primal Kitchen
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Primal Kitchen Comparisons
Competitors of Primal Kitchen
Primal Kitchen operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Heinz, Sir Kensington's, Cleveland Kitchen, Yellowbird and Mike's Hot Honey, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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Heinz is recognized for producing condiments and packaged foods.
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Brand of ketchups, mayonnaise and sauces
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Provider of grocery and staples for consumers
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Brand of sauces
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Gluten-free hot honey is produced and distributed nationwide and worldwide.
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Pickles and condiments are produced and branded by Grillo's Pickles.
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Primal Kitchen
Frequently Asked Questions about Primal Kitchen
When was Primal Kitchen founded?
Primal Kitchen was founded in 2015.
Where is Primal Kitchen located?
Primal Kitchen is headquartered in Malibu, United States. It is registered at Malibu, California, United States.
What does Primal Kitchen do?
Primal Kitchen was founded in 2015 in Malibu, United States, as a manufacturer within the organic products sector. Operations center on producing and supplying organic goods, primarily for consumer health and wellness markets. The company maintains its base in the U.S., with activities extending to product development and distribution through retail and online channels via its domain, primalkitchen.com. Focus remains on standard organic manufacturing processes without specified international expansions.
Who are the top competitors of Primal Kitchen?
Primal Kitchen's top competitors include Sir Kensington's, Heinz and Cleveland Kitchen.
What products or services does Primal Kitchen offer?
Primal Kitchen offers Mayo with Avocado Oil, Dressings and Marinades, Sauces and Dipping Sauces, Pure Avocado Oil, and Collagen Peptides.
Who are Primal Kitchen's investors?
Primal Kitchen has 1 investor. Key investors include Kraft Heinz Company.
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