About Primary
Primary is a company based in Melbourne (Australia) founded in 2016 by Alexander Handley and James Billson. Primary operates in a competitive market with competitors including Frigade, zeroheight, Chromatic, TerraTrue and Screenshot Flow, among others.
- Headquarter Melbourne, Australia
- Founders Alexander Handley, James Billson
- SectorsTechnology
- Email••••••••
- Website primary.app
- Social LinkedIn X Facebook
- Latest Funding Round$20K (USD), Grant
Jun 2017
- Investors
Funding Insights of Primary
- Total Rounds 1
- Last Round Grant — $20,000
- First Round $20,000
(Jun 2017)
- Investors Count 1
All 1 funding rounds of Primary with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $20,000 | Grant | – | – |
1 investors in total: 1 institutional.
Investors in Primary
Primary has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Melbourne Accelerator Program.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startup founders are supported through accelerator and pre-accelerator programs. | – | themap.co | Carlton, Australia |
Investor details for Primary
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Primary
2 people are tracked at Primary (2 in leadership).
| Name | Role | Group |
|---|---|---|
Alexander Handley | Co-Founder & CEO | Leadership |
James Billson | Co-Founder | Leadership |
Complete people profiles for Primary
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Primary
2 dated milestones of Primary across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Primary is founded.
- Funding First funding round of $20K.
Competitors of Primary
Primary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Frigade, zeroheight, Chromatic, TerraTrue and Screenshot Flow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| frigade.com | 2022 | San Francisco, United States | $3M | – | User workflow automation software for onboarding and engagement is provided. | |
| zeroheight.com | 2015 | London, United Kingdom | $10.54M | 11 | Cloud-based platform is used for collaborative style guide creation. | |
| chromatic.com | 2017 | San Francisco, United States | – | 30 | Visual testing and review tools are provided for web UIs. | |
| terratruehq.com | 2018 | San Francisco, United States | $30M | – | Cloud-based software for data privacy and workflow management is offered. | |
| screenshotflow.com | 2018 | London, United Kingdom | – | – | App creates UX diagrams by processing screenshots for user journeys and team collaboration. | |
| designpro.ai | 2021 | Middletown, United States | – | – | Project workflows are created and managed via specialized software. |
Detailed competitors of Primary
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Similar companies to Primary
10 companies that operate in the same segment as Primary (Productivity & Collaboration Tools), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based enterprise collaboration suites are delivered for team productivity. | 2002 | Sydney, New South Wales, Australia | USD 210 M | USD 6.57 B | 13,810 | |
Collaborative platform for design prototyping and feedback is provided. | 2012 | San Francisco, California, United States | USD 748.75 M | – | – | |
Provider of AI and cloud-based writing assistance platform for improving writing and communication | 2009 | San Francisco, California, United States | USD 545.37 M | – | – | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
Microsoft is recognized for software, hardware, and gaming solutions. | 1975 | Redmond, Washington, United States | – | USD 281.72 B | 228,000 | |
Product experience is managed through cloud-based analytics and feedback tools. | 2013 | Raleigh, North Carolina, United States | USD 468.19 M | – | – | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Cloud-based software for enterprise collaboration and project management is provided. | 2013 | San Francisco, California, United States | USD 417.7 M | – | – | |
Cloud-based platform for project management and team tracking is offered. | 2012 | Tel Aviv, Israel | USD 234.7 M | USD 1.23 B | 2,510 | |
Cloud based suite solutions for enterprise project management | 2005 | Bellevue, Washington, United States | USD 120.59 M | – | – |
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Frequently Asked Questions about Primary
Primary was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Primary is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Alexander Handley is the current CEO of Primary. They have also founded this company.
Primary was founded in 2016 in Melbourne, Australia, as a cloud-based platform in the design software sector. User flows are organized into structured formats, including user types, steps, screens, and alternate paths. Design documents and presentations are automatically generated from these flows. The service operates on a subscription model and supports online access for defining journey mappings.
Primary's top competitors include zeroheight, Frigade and TerraTrue.
Primary has 1 investor. Key investors include Melbourne Accelerator Program.