About Primary
Primary is a company based in Melbourne (Australia) founded in 2016 by Alexander Handley and James Billson.. Primary operates in a competitive market with competitors including Frigade, zeroheight, Chromatic, TerraTrue and Screenshot Flow, among others.
- Headquarter Melbourne, Australia
- Founders Alexander Handley, James Billson
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Sectors
Technology
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$20 K (USD), Grant
Jun 01, 2017
- Investors
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Employee Count
Employee Count
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Funding Insights of Primary
- Total Funding Total Funding
- Total Rounds 1
- Last Round Grant — $20,000
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First Round
First Round
(01 Jun 2017)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jun, 2017 | Amount | Grant - Primary | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Primary
Primary has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Melbourne Accelerator Program. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Startup founders are supported through accelerator and pre-accelerator programs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Primary
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Primary
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Primary Comparisons
Competitors of Primary
Primary operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Frigade, zeroheight, Chromatic, TerraTrue and Screenshot Flow, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
User workflow automation software for onboarding and engagement is provided.
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Cloud-based platform is used for collaborative style guide creation.
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| domain | founded_year | HQ Location |
Visual testing and review tools are provided for web UIs.
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| domain | founded_year | HQ Location |
Cloud-based software for data privacy and workflow management is offered.
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| domain | founded_year | HQ Location |
App creates UX diagrams by processing screenshots for user journeys and team collaboration.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Primary
When was Primary founded?
Primary was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Where is Primary located?
Primary is headquartered in Melbourne, Australia. It is registered at Melbourne, Victoria, Australia.
Who is the current CEO of Primary?
Alexander Handley is the current CEO of Primary. They have also founded this company.
What does Primary do?
Primary was founded in 2016 in Melbourne, Australia, as a cloud-based platform in the design software sector. User flows are organized into structured formats, including user types, steps, screens, and alternate paths. Design documents and presentations are automatically generated from these flows. The service operates on a subscription model and supports online access for defining journey mappings.
Who are the top competitors of Primary?
Primary's top competitors include zeroheight, Frigade and TerraTrue.
Who are Primary's investors?
Primary has 1 investor. Key investors include Melbourne Accelerator Program.
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