Primedia Group

Sandton, South Africa Founded: 1994 • Age: 32 yrs
Advertising and media services are provided across Africa.
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About Primedia Group

Primedia Group is a company based in Sandton (South Africa) founded in 1994.. Primedia Group operates in a competitive market with competitors including Digital Domain, Cadent, Omnicom Group, The Meet Group and M&C Saatchi, among others.

  • Headquarter Sandton, South Africa
  • Sectors
    Business Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
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People of Primedia Group
Headcount 1000-5000
Employee Profiles 7
Board Members and Advisors 14
Employee Profiles
People
Christopher Patricios
CFO
People
Jonathan Procter
CEO
People
Lindy Knauf
Group Facilities Manager (jhb)
People
Bongumusa Makhathini
Chief Executive Officer Of Primedia Out Of Home And Primedia Studios

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Board Members and Advisors
people
Mary Sina Bomela
Non-Executive Director
people
Peter Hayward-butt
Non-Executive Director
people
Jacci Myburgh
Non-Executive Director
people
Peter Maw
Independent Non-Executive Director

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Funding Insights of Primedia Group

  • Total Funding
  • Total Rounds 7
  • Last Round
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2017 Amount Private Equity Round - Primedia Group Valuation Ethos Private Equity
Jul, 2010 Amount Series B - Primedia Group Valuation

investors

May, 2008 Amount Series B - Primedia Group Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Primedia Group

Primedia Group has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ethos Private Equity and Mineworkers Investment Company (MIC). This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
PE firm investing in South Africa
Founded Year Domain Location
A black-owned investment holding company focused on long-term assets.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Primedia Group

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Primedia Group

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Primedia Group Comparisons

Employees
+
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Competitors of Primedia Group

Primedia Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Digital Domain, Cadent, Omnicom Group, The Meet Group and M&C Saatchi, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
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Visual effects studio for feature film and advertising production
domain founded_year HQ Location
TV advertising solutions are provided for businesses through data-driven methods.
domain founded_year HQ Location
Marketing & communications company
domain founded_year HQ Location
Provider of advertising services
domain founded_year HQ Location
Creative solutions are provided for brand building and business challenges.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Primedia Group

Frequently Asked Questions about Primedia Group

When was Primedia Group founded?

Primedia Group was founded in 1994 and raised its 1st funding round 2 years after it was founded.

Where is Primedia Group located?

Primedia Group is headquartered in Sandton, South Africa. It is registered at Sandton, Gauteng, South Africa.

What does Primedia Group do?

Primedia Group was established in 1994 and is headquartered in Sandton, South Africa. Operations are centered on the African media and advertising sector, where content and digital solutions are delivered to link brands with target audiences. Services encompass out-of-home advertising, outdoor displays, radio broadcasting, and mall-based promotions, supporting various client needs in the region.

Who are the top competitors of Primedia Group?

Primedia Group's top competitors include GroupM, Cadent and Digital Domain.

Who are Primedia Group's investors?

Primedia Group has 2 investors. Key investors include Ethos Private Equity, and Mineworkers Investment Company (MIC).

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