About Primer
Primer is a company based in London (United Kingdom) founded in 2019. It operates as a API-as-a-Product, Managed Services, and FinTech. Primer has raised $73.17 million across 5 funding rounds from investors including Tencent, Accel and Seedcamp. Primer offers products and services including Universal Checkout, Payments API, and Network Tokenization. Primer operates in a competitive market with competitors including Zeta, Tink, Banked, Yapily and TrueLayer, among others.
- Headquarter London, United Kingdom
- Stage Minicorn
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Sectors
Financial Services
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Email
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Phone
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Website
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Social
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- Legal Name Primer Api Limited
- Date of Incorporation 09 Dec, 2019
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$73.17 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
Tencent
& 7 more
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Employee Count
Employee Count
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Products & Services of Primer
Primer offers a comprehensive portfolio of products and services, including Universal Checkout, Payments API, and Network Tokenization.
Localized checkout experience is provided for global customers.
Integration with multiple payment services is seamlessly enabled.
Authorization rates are increased while fraud is reduced.
People of Primer
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Funding Insights of Primer
Primer has successfully raised a total of $73.17M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
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First Round
First Round
(17 Dec 2019)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Series B - Primer | Valuation |
investors |
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| Oct, 2021 | Amount | Series B - Primer | Valuation | Iconiq Capital | |
| Nov, 2020 | Amount | Series A - Primer | Valuation | Accel |
Investors in Primer
Primer has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Tencent, Accel and Seedcamp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Multistage venture capital investments are focused on technology sectors.
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Founded Year | Domain | Location | |
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Venture capital fund investing in tech startups
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Founded Year | Domain | Location |
Investments & Acquisitions by Primer
Financial Statements - Primer
Primer Comparisons
Competitors of Primer
Primer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta, Tink, Banked, Yapily and TrueLayer, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Payment and banking solutions are provided to users and banks.
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| domain | founded_year | HQ Location |
Tink is recognized as a leading European open banking platform.
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| domain | founded_year | HQ Location |
Open banking APIs for payments and data access are provided.
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| domain | founded_year | HQ Location |
Platform offering open banking API solutions for payment infrastructure to banks and businesses
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| domain | founded_year | HQ Location |
Provider of open banking API solutions for payment institutions
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| domain | founded_year | HQ Location |
Embedded banking infrastructure and payment solutions are provided via APIs.
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Frequently Asked Questions about Primer
Primer was founded in 2019.
Primer is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Primer is a funded company, having raised a total of $73.17M across 5 funding rounds to date. The company's 1st funding round was a Series A of $18.63M, raised on Dec 17, 2019.
A comprehensive payment infrastructure is offered by Primer for businesses worldwide. Solutions are tailored for various sectors including travel, gaming, retail, and consumer applications. Payment experiences are optimized through universal checkout, agnostic 3DS authentication, and centralized vault services. Operations are managed with real-time observability, reconciliation, and dispute handling tools. Growth and enterprise segments are supported with scalable and secure payment systems. Flexibility and integration are enabled through a robust API and app ecosystem.
Primer offers Universal Checkout, Payments API, and Network Tokenization.
Primer has 8 investors. Key investors include Tencent, Accel, Seedcamp, Speedinvest, and Balderton Capital.
The valuation of Primer is $425M as of Oct 2021.