About Primer
Primer is a company based in London (United Kingdom) founded in 2019. It operates as a API-as-a-Product, Managed Services, and FinTech. Primer has raised $73.17 million across 5 funding rounds from investors including Tencent, Accel and Seedcamp. Primer offers products and services including Universal Checkout, Payments API, and Network Tokenization. Primer operates in a competitive market with competitors including Zeta, Tink, Banked, Yapily and TrueLayer, among others.
- Headquarter London, United Kingdom
- Stage Minicorn
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
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Social
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- Legal Name Primer Api Limited
- Date of Incorporation 09 Dec, 2019
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$73.17 M (USD)
in 5 rounds
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Latest Funding Round
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Investors
Tencent
& 7 more
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Employee Count
Employee Count
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Products & Services of Primer
Primer offers a comprehensive portfolio of products and services, including Universal Checkout, Payments API, and Network Tokenization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Localized checkout experience is provided for global customers.
Integration with multiple payment services is seamlessly enabled.
Authorization rates are increased while fraud is reduced.
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Funding Insights of Primer
Primer has successfully raised a total of $73.17M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Last Round
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First Round
First Round
(17 Dec 2019)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2023 | Amount | Series B - Primer | Valuation |
investors |
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| Oct, 2021 | Amount | Series B - Primer | Valuation | Iconiq Capital | |
| Nov, 2020 | Amount | Series A - Primer | Valuation | Accel |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Primer
Primer has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Tencent, Accel and Seedcamp. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Accel is recognized as a leading venture capital firm.
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Founded Year | Domain | Location | |
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Multistage venture capital investments are focused on technology sectors.
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Founded Year | Domain | Location | |
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Venture capital fund investing in tech startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Primer
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Primer
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Primer Comparisons
Competitors of Primer
Primer operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta, Tink, Banked, Yapily and TrueLayer, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Payment and banking solutions are provided to users and banks.
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| domain | founded_year | HQ Location |
Tink is recognized as a leading European open banking platform.
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| domain | founded_year | HQ Location |
Open banking APIs for payments and data access are provided.
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| domain | founded_year | HQ Location |
Platform offering open banking API solutions for payment infrastructure to banks and businesses
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| domain | founded_year | HQ Location |
Provider of open banking API solutions for payment institutions
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| domain | founded_year | HQ Location |
Embedded banking infrastructure and payment solutions are provided via APIs.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Primer
Frequently Asked Questions about Primer
When was Primer founded?
Primer was founded in 2019.
Where is Primer located?
Primer is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Primer a funded company?
Primer is a funded company, having raised a total of $73.17M across 5 funding rounds to date. The company's 1st funding round was a Series A of $18.63M, raised on Dec 17, 2019.
What does Primer do?
A comprehensive payment infrastructure is offered by Primer for businesses worldwide. Solutions are tailored for various sectors including travel, gaming, retail, and consumer applications. Payment experiences are optimized through universal checkout, agnostic 3DS authentication, and centralized vault services. Operations are managed with real-time observability, reconciliation, and dispute handling tools. Growth and enterprise segments are supported with scalable and secure payment systems. Flexibility and integration are enabled through a robust API and app ecosystem.
What products or services does Primer offer?
Primer offers Universal Checkout, Payments API, and Network Tokenization.
Who are Primer's investors?
Primer has 8 investors. Key investors include Tencent, Accel, Seedcamp, Speedinvest, and Balderton Capital.
What is Primer's valuation?
The valuation of Primer is $425M as of Oct 2021.
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