About Primer
Primer is a Financial Services company based in London (United Kingdom) founded in 2019. It operates as a payment gateway solutions are offered to merchants and businesses. It operates on a API-as-a-Product, Managed Services, and FinTech model. Primer has raised $173.17 million across 6 funding rounds from investors including Tencent, Accel and Seedcamp. Primer was last valued at $425 million in October 2021. Its website primer.io draws about 438 thousand monthly visits. Primer offers products and services including Universal Checkout, Payments API, and Network Tokenization. Its focus areas include Technology, Financial Technology and Payment Processing. Its legal entity is PRIMER API LIMITED. Its competitors include Zeta, Tink, Banked, Yapily and TrueLayer and 5 more; 9 of its 10 listed competitors have raised funding.
Company details
A comprehensive payment infrastructure is offered by Primer for businesses worldwide. Solutions are tailored for various sectors including travel, gaming, retail, and consumer applications. Payment experiences are optimized through universal checkout, agnostic 3DS authentication, and centralized vault services. Operations are managed with real-time observability, reconciliation, and dispute handling tools. Growth and enterprise segments are supported with scalable and secure payment systems. Flexibility and integration are enabled through a robust API and app ecosystem.
- Total Equity Funding$173.17M (USD)
in 6 rounds
- Latest Funding Round$100M (USD), Series C
May 2026
- InvestorsTencent
& 9 more
Products & Services of Primer
Primer offers a comprehensive portfolio of products and services, including Universal Checkout, Payments API, and Network Tokenization.
Localized checkout experience is provided for global customers.
Integration with multiple payment services is seamlessly enabled.
Authorization rates are increased while fraud is reduced.
Apps and channels of Primer
its YouTube channel Primer has 234 subscribers and 26 videos.
Videos from Primer
The most watched videos on Primer's YouTube channel, Primer (234 subscribers). Click a video to play it here.
More on Primer.
Funding Insights of Primer
Primer has successfully raised a total of $173.17M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $100 million completed in May 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $173.17M
- Total Rounds 6
- Last Round Series C — $100M
- First Round $572,000
(Dec 2019)
- Investors Count 10
All 6 funding rounds of Primer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2026 | $100M | Series C | – | Sofina | |
| Nov 2023 | – | Series B | – | – | |
| Oct 2021 | $50M | Series B | $425M | Iconiq Capital | |
| Nov 2020 | $18.63M | Series A | $88.59M | Accel | |
| May 2020 | $3.97M | Seed | – | Balderton Capital | |
| Dec 2019 | $572,000 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Oct 2021 | $425M | •••••••• |
| Nov 2020 | $88.59M | •••••••• |
| Dec 2019 | $••••• | •••••••• |
Full valuation and stage history of Primer
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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- Stage changes
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Verified entity values are shown only after access is granted.
Last known valuation $425M (Oct 2021). 10 investors in total: 9 institutional and 1 angel.
Investors in Primer
Primer has secured backing from 10 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Tencent, Accel and Seedcamp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Accel is recognized as a leading venture capital firm. | 1983 | accel.com | Palo Alto, United States | |
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
Early-stage venture capital and startup acceleration are provided. | 2011 | speedinvest.com | Vienna, Austria | |
Venture capital firm focused on early-stage technology companies | 2011 | rtp.vc | New York, United States | |
Provider of investment management and real asset services | – | iconiqcapital.com | San Francisco, United States | |
- | – | sofinagroup.com | - | |
- | – | peakxv.com | - | |
Value-added internet, mobile, and telecom services are provided in China. | 1998 | tencent.com | Shenzhen, China | |
TH Taavet Hinrikus | - | – | unknown_a2aba9829e01444e8 | - |
Investor details for Primer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Primer
22 people are tracked at Primer (10 in leadership, 12 in team).
| Name | Role | Group |
|---|---|---|
Pedro C. | Head Of Sales | Leadership |
Alex Mallet | Chief Technology Officer | Leadership |
Paul Anthony | Co-Founder | Leadership |
Kailash Madan | Head of Sales, APAC | Leadership |
Jade Thomas | VP Of Marketing | Leadership |
Pierre-Edouard Jumel | CFO | Leadership |
Gabriel Le Roux | Co-Founder | Leadership |
Sameer Talwar | Head Of Anz, Greater China | Leadership |
Paul Staite | Head Of Demand Generation | Leadership |
Alberto de Ronzi | Head Of Solution Engineering | Leadership |
Chidi Anyaogu | Software Engineer | Team |
Jeffrey L. | Senior Solutions Engineer | Team |
Anthony Danon | Investor | Team |
Hassen Ali | Unknown Role | Team |
Mikael Minvielle | Sales Operations Manager | Team |
Rudy Wilson | Business Development Representative Manager | Team |
Boyi Low | Revenue Operations | Team |
Félix Bernard | Enterprise Account Executive | GTM | France & Benelux | Team |
Michael Oakley | Staff Engineer | Team |
Emilia B. | Senior Sales & Strategy Lead – Growth Segment | Team |
2 more people are available in the full profile.
Complete people profiles for Primer
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Primer
4 dated milestones of Primer across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Primer is founded.
- Funding First funding round of $572K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series C, of $100.0M.
Competitors of Primer
Primer has 10 listed competitors in our database, 9 of them funded. They include Zeta, Tink, Banked, Yapily and TrueLayer, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zeta.tech | 2015 | San Ramon, United States | $390M | 1,278 | Payment and banking solutions are provided to users and banks. | |
| tink.com | 2012 | Stockholm, Sweden | $358.93M | – | Tink is recognized as a leading European open banking platform. | |
| banked.com | 2018 | London, United Kingdom | $39.85M | 25 | Open banking APIs for payments and data access are provided. | |
| yapily.com | 2017 | London, United Kingdom | $70.78M | 79 | Platform offering open banking API solutions for payment infrastructure to banks and businesses | |
| truelayer.com | 2016 | London, United Kingdom | $322.5M | – | Provider of open banking API solutions for payment institutions | |
| griffin.com | 2017 | London, United Kingdom | $67.01M | 63 | Embedded banking infrastructure and payment solutions are provided via APIs. | |
| weavr.io | 2018 | London, United Kingdom | $50.36M | 75 | SaaS-based financial software is provided for digital businesses. | |
| omnio.global | 2017 | London, United Kingdom | $62.09M | 81 | Digital banking platforms are offered to financial institutions by Omnio. | |
| finastra.com | 2017 | London, United Kingdom | – | 1,890 | Financial software solutions for lending, payments, and banking are provided. | |
| thisisbud.com | 2015 | London, United Kingdom | $102.54M | 86 | Bud Financial is focused on transforming transaction data into actionable insights for financial institutions. |
Detailed competitors of Primer
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Primer
The website of Primer (primer.io) receives about 438.2K visits a month and ranks #121,167 among all websites worldwide, #1,640 in Jobs and Employment.
- Monthly visits438.2K
▲ 6.1% vs previous month
- Unique visitors195.6K
per month
- Global rank#121,167
among all websites
- Category rank#1,640
Jobs and Career · Jobs and Employment
- Bounce rate47%
- Pages per visit2.5
- Average visit1 min 52 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Primer. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
imagescreations.fr | imagescreations.fr | 100% | – | #2,387,972 | – |
pharmbills.com | pharmbills.com | 100% | – | #630,992 | – |
theround.com | theround.com | 100% | – | #1,927,924 | – |
| trustpair.com | 100% | 46.2K | #670,187 | View details | |
| juspay.io | 60% | 137.2K | #363,079 | View details |
Top companies in Payments & Remittance Platforms
10 companies that operate in the same segment as Primer (Payments & Remittance Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital payments, financial services, and e-commerce platforms are provided. | 2000 | Noida, Uttar Pradesh, India | USD 4.14 B | – | – | |
Payment, financial, investment, and lending services are provided digitally. | 2012 | Bengaluru, Karnataka, India | USD 1.71 B | – | – | |
Payment processing and card issuance solutions are provided for businesses. | 2009 | San Francisco, California, United States | USD 9.81 B | – | – | |
Cloud-based accounts payable and receivable software for businesses | 2006 | Palo Alto, California, United States | USD 325.6 M | USD 1.65 B | 2,360 | |
Payment and business banking solutions are provided for enterprises. | 2014 | Bengaluru, Karnataka, India | USD 742 M | USD 302.19 M | 2,641 | |
Spend management and accounts payable solutions are delivered to businesses. | 2019 | New York, New York, United States | USD 5.06 B | – | – | |
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 604.02 M | USD 179.52 M | 709 | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Online payment processing and credit solutions are provided for businesses. | 2002 | Amsterdam, Netherlands | USD 35.15 M | USD 5.47 B | 1,200 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 |
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Related news about Primer
Complete news archive for Primer
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Frequently Asked Questions about Primer
Primer was founded in 2019.
Primer is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Primer is a funded company, having raised a total of $173.17M across 6 funding rounds to date. The company's 1st funding round was a Seed of $572K, raised on Dec 2019.
A comprehensive payment infrastructure is offered by Primer for businesses worldwide. Solutions are tailored for various sectors including travel, gaming, retail, and consumer applications. Payment experiences are optimized through universal checkout, agnostic 3DS authentication, and centralized vault services. Operations are managed with real-time observability, reconciliation, and dispute handling tools. Growth and enterprise segments are supported with scalable and secure payment systems. Flexibility and integration are enabled through a robust API and app ecosystem.
Primer offers Universal Checkout, Payments API, and Network Tokenization.
Primer has 10 investors. Key investors include Tencent, Accel, Seedcamp, Speedinvest, and Balderton Capital.
The valuation of Primer is $425M as of Oct 2021.
Primer operates through Primer Api Limited.
The website of Primer receives about 438 thousand visits a month and ranks #121,167 among all websites worldwide.