About Primrose
Primrose is a company based in Reading (United Kingdom) founded in 2003 was acquired by Risk Capital Partners in February 2021.. Primrose has raised $6.2 million across 2 funding rounds from investors including OakNorth Bank, BGF and Rockpool Investments. Primrose offers products and services including Plants, Water Features, Planters, and Outdoor Furniture. Primrose operates in a competitive market with competitors including Sproutl, British Garden Centres, Sarah Raven, Muddy Trowel and Hedges Direct, among others.
- Headquarter Reading, United Kingdom
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Meika Ltd
- Date of Incorporation 17 Feb, 2023
- Jurisdiction BALDOCK, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$6.2 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
OakNorth Bank
& 3 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Primrose
Primrose offers a comprehensive portfolio of products and services, including Plants, Water Features, Planters, and Outdoor Furniture. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Range of outdoor and indoor plants for home cultivation.
Solar-powered features for enhancing garden ambiance.
Containers designed for planting flowers and shrubs.
Items like benches and tables for garden seating.
Funding Insights of Primrose
Primrose has successfully raised a total of $6.2M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(10 Jul 2012)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2018 | Amount | Debt – Conventional - Primrose | Valuation |
investors |
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| Jul, 2012 | Amount | Series A - Primrose | Valuation | BGF |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Primrose
Primrose has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include OakNorth Bank, BGF and Rockpool Investments. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early & Growth stage tech & offline focused VC firm funding companies in the UK & Ireland
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Founded Year | Domain | Location | |
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Rockpool Investments is focused on connecting investors with UK private companies.
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Founded Year | Domain | Location | |
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Private equity investments are made to support ambitious entrepreneurs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Primrose
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Primrose
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Primrose Comparisons
Competitors of Primrose
Primrose operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sproutl, British Garden Centres, Sarah Raven, Muddy Trowel and Hedges Direct, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Plants and gardening products are retailed online by Sproutl.
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| domain | founded_year | HQ Location |
Retailer of gardening supplies, furniture, tools, and plants with online and in-store options.
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| domain | founded_year | HQ Location |
Offers plants, bulbs, seeds, and gardening tools for home cultivation.
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| domain | founded_year | HQ Location |
Gardening supplies are offered online by Muddy Trowel.
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| domain | founded_year | HQ Location |
Online platform offering multi-category plants, inputs & accessories for commercials and domestic purposes
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Primrose
Frequently Asked Questions about Primrose
When was Primrose founded?
Primrose was founded in 2003 and raised its 1st funding round 9 years after it was founded.
Where is Primrose located?
Primrose is headquartered in Reading, United Kingdom.
Is Primrose a funded company?
Primrose is a funded company, having raised a total of $6.2M across 2 funding rounds to date. The company's 1st funding round was a Series A of $6.2M, raised on Jul 10, 2012.
What does Primrose do?
Primrose was established in 2003 as a family-owned online retailer based in Reading, United Kingdom. Garden supplies, including shade solutions, furniture, and planters, are offered through its platform. The business has been recognized in media such as The Gadget Show and 60 Minute Makeover, and it was named a finalist in the 2015 Garden Retail Awards. Operations focus on e-commerce within the horticulture sector.
Who are the top competitors of Primrose?
Primrose's top competitors include Sproutl, Hedges Direct and Muddy Trowel.
What products or services does Primrose offer?
Primrose offers Plants, Water Features, Planters, and Outdoor Furniture.
Who are Primrose's investors?
Primrose has 4 investors. Key investors include OakNorth Bank, BGF, Rockpool Investments, and Risk Capital Partners.