About Sproutl
Sproutl is a company based in London (United Kingdom) founded in 2020 by Anni Noel Johnson and Andy Done.. Sproutl has raised $9 million across 1 funding round from investors including Ada Ventures and Index Ventures. Sproutl offers products and services including Gardening Guides, Expert Tips, and FAQs and Jargon Buster. Sproutl operates in a competitive market with competitors including Primrose, Sarah Raven, British Garden Centres, Gardeners Dream and Muddy Trowel, among others.
- Headquarter London, United Kingdom
- Founders Anni Noel Johnson, Andy Done
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name The Sprout Group Limited
- Date of Incorporation 04 Feb, 2020
- Jurisdiction LONDON, ENGLAND
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$9 M (USD)
in 1 rounds
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Latest Funding Round
$9 M (USD), Seed
Apr 01, 2021
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Investors
Ada Ventures
& 1 more
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Employee Count
Employee Count
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Products & Services of Sproutl
Sproutl offers a comprehensive portfolio of products and services, including Gardening Guides, Expert Tips, and FAQs and Jargon Buster. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Online resources for planting, care, and sustainability tips.
Articles on lawn care, pest management, and eco-gardening practices.
Help resources for gardening queries and terminology explanations.
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Funding Insights of Sproutl
Sproutl has successfully raised a total of $9M through 1 strategic funding round. The most recent funding activity was a Seed round of $9 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $9.0M
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First Round
First Round
(01 Apr 2021)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2021 | Amount | Seed - Sproutl | Valuation | Index Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Sproutl
Sproutl has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ada Ventures and Index Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investing in pre-seed startups focused on innovation and impact in the UK.
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Founded Year | Domain | Location | |
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Venture capital investments in technology startups and entrepreneurs.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Sproutl
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Sproutl
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Sproutl Comparisons
Competitors of Sproutl
Sproutl operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Primrose, Sarah Raven, British Garden Centres, Gardeners Dream and Muddy Trowel, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Garden supplies are retailed online by Primrose.
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| domain | founded_year | HQ Location |
Offers plants, bulbs, seeds, and gardening tools for home cultivation.
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| domain | founded_year | HQ Location |
Retailer of gardening supplies, furniture, tools, and plants with online and in-store options.
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| domain | founded_year | HQ Location |
Manages an e-commerce store specializing in garden supplies.
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| domain | founded_year | HQ Location |
Gardening supplies are offered online by Muddy Trowel.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Sproutl
Frequently Asked Questions about Sproutl
When was Sproutl founded?
Sproutl was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Sproutl located?
Sproutl is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Who is the current CEO of Sproutl?
Anni Noel Johnson is the current CEO of Sproutl. They have also founded this company.
Is Sproutl a funded company?
Sproutl is a funded company, having raised a total of $9M across 1 funding round to date. The company's 1st funding round was a Seed of $9M, raised on Apr 01, 2021.
What does Sproutl do?
Sproutl was founded in 2020 and is headquartered in London, United Kingdom. An online retail operation is maintained in the gardening sector, where a catalog of plantsincluding shrubs, roses, cacti, succulents, flowering houseplants, foliage, and hanging varietiesis provided. Gardening tools, pots, fertilizers, lawn care items, watering equipment, and accessories are also supplied to customers.
Who are the top competitors of Sproutl?
Sproutl's top competitors include Primrose, Hedges Direct and Muddy Trowel.
What products or services does Sproutl offer?
Sproutl offers Gardening Guides, Expert Tips, and FAQs and Jargon Buster.
Who are Sproutl's investors?
Sproutl has 2 investors. Key investors include Ada Ventures, and Index Ventures.