About Sproutl
Sproutl is a Consumer company based in London (United Kingdom) founded in 2020 by Anni Noel Johnson and Andy Done. Plants and gardening products are retailed online by Sproutl. Sproutl has raised $9 million across 1 funding round from investors including Ada Ventures and Index Ventures. Its chief executive, as recorded, is Anni Noel Johnson. Sproutl offers products and services including Gardening Guides, Expert Tips, and FAQs and Jargon Buster. Its focus areas include Retail, Home Improvements, B2C Commerce and Garden Supplies. Its legal entity is THE SPROUT GROUP LIMITED. Its competitors include Primrose, Sarah Raven and British Garden Centres; 1 of its 3 listed competitors has raised funding.
Company details
Sproutl was founded in 2020 and is headquartered in London, United Kingdom. An online retail operation is maintained in the gardening sector, where a catalog of plantsincluding shrubs, roses, cacti, succulents, flowering houseplants, foliage, and hanging varietiesis provided. Gardening tools, pots, fertilizers, lawn care items, watering equipment, and accessories are also supplied to customers.
- Headquarters London, United Kingdom
- Founders Anni Noel Johnson, Andy Done
- SectorsConsumer
- Email••••••••
- Website sproutl.com
- Social LinkedIn X Instagram YouTube
- Legal Name The Sprout Group Limited
- Date of Incorporation 04 Feb, 2020
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$9M (USD)
in 1 rounds
- Latest Funding Round$9M (USD), Seed
Apr 2021
- InvestorsAda Ventures
& 1 more
Products & Services of Sproutl
Sproutl offers a comprehensive portfolio of products and services, including Gardening Guides, Expert Tips, and FAQs and Jargon Buster.
Online resources for planting, care, and sustainability tips.
Articles on lawn care, pest management, and eco-gardening practices.
Help resources for gardening queries and terminology explanations.
Apps and channels of Sproutl
its YouTube channel Sproutl has 526 subscribers and 15 videos.
Videos from Sproutl
The most watched videos on Sproutl's YouTube channel, Sproutl (526 subscribers). Click a video to play it here.
More on Sproutl.
Funding Insights of Sproutl
Sproutl has successfully raised a total of $9M through 1 strategic funding round. The most recent funding activity was a Seed round of $9 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9M
- Total Rounds 1
- Last Round Seed — $9M
- First Round $9M
(Apr 2021)
- Investors Count 2
All 1 funding rounds of Sproutl with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $9M | Seed | – | Index Ventures |
2 investors in total: 2 institutional.
Investors in Sproutl
Sproutl has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ada Ventures and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in pre-seed startups focused on innovation and impact in the UK. | adaventures.com | |||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com |
Investor details for Sproutl
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Sproutl
2 people are tracked at Sproutl (2 in leadership).
| Name | Role | Group |
|---|---|---|
Anni Noel Johnson | Co-Founder & CEO | Leadership |
Andy Done | Co-Founder | Leadership |
Complete people profiles for Sproutl
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Sproutl
2 dated milestones of Sproutl across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Sproutl is founded.
- Funding First funding round of $9.0M.
Competitors of Sproutl
Sproutl has 3 listed competitors in our database, 1 of them funded. They include Primrose, Sarah Raven and British Garden Centres.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| primrose.co.uk | 2003 | Reading, United Kingdom | $6.2M | 152 | Garden supplies are retailed online by Primrose. | |
| sarahraven.com | 1999 | Marlborough, United Kingdom | 65 | Offers plants, bulbs, seeds, and gardening tools for home cultivation. | ||
| britishgardencentres.com | 2009 | Brigg, United Kingdom | 878 | Retailer of gardening supplies, furniture, tools, and plants with online and in-store options. |
Detailed competitors of Sproutl
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Sproutl
The website of Sproutl (sproutl.com) receives about 2.3K visits a month.
- Monthly visits2.3K
▲ 9.5% vs previous month
Websites whose visitors overlap most with Sproutl. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shedstore.co.uk | shedstore.co.uk | 100% | #240,402 | – | |
savvygardening.com | savvygardening.com | 75% | – |
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Related news about Sproutl
Complete news archive for Sproutl
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Frequently Asked Questions about Sproutl
Sproutl was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Sproutl is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Anni Noel Johnson is the CEO of Sproutl, as recorded in our data. They have also founded this company.
Sproutl is a funded company, having raised a total of $9M across 1 funding round to date. The company's 1st funding round was a Seed of $9M, raised on Apr 2021.
Sproutl was founded in 2020 and is headquartered in London, United Kingdom. An online retail operation is maintained in the gardening sector, where a catalog of plantsincluding shrubs, roses, cacti, succulents, flowering houseplants, foliage, and hanging varietiesis provided. Gardening tools, pots, fertilizers, lawn care items, watering equipment, and accessories are also supplied to customers.
Sproutl's top competitors include Primrose, Sarah Raven and British Garden Centres.
Sproutl offers Gardening Guides, Expert Tips, and FAQs and Jargon Buster.
Sproutl has 2 investors. Key investors include Ada Ventures, and Index Ventures.
Sproutl operates through The Sprout Group Limited.