Sproutl

London, United Kingdom Founded: 2020 • Age: 6 yrs
Plants and gardening products are retailed online by Sproutl.
Annual revenue - Latest available
Total funding $9.0M 1 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Sproutl

Sproutl is a company based in London (United Kingdom) founded in 2020 by Anni Noel Johnson and Andy Done. Sproutl has raised $9 million across 1 funding round from investors including Ada Ventures and Index Ventures. Sproutl offers products and services including Gardening Guides, Expert Tips, and FAQs and Jargon Buster. Sproutl operates in a competitive market with competitors including Primrose, Sarah Raven, British Garden Centres, Gardeners Dream and Muddy Trowel, among others.

  • Headquarter London, United Kingdom
  • Founders Anni Noel Johnson, Andy Done
  • Sectors
    Consumer
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name The Sprout Group Limited
  • Date of Incorporation 04 Feb, 2020
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Consumer → Beauty, Personal & Household Care Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $9 M (USD)

    in 1 rounds

  • Latest Funding Round
    $9 M (USD), Seed

    Apr 01, 2021

  • Investors
  • Employee Count
    Not available
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Products & Services of Sproutl

Sproutl offers a comprehensive portfolio of products and services, including Gardening Guides, Expert Tips, and FAQs and Jargon Buster.

Product name locked
Category locked
Primary

Online resources for planting, care, and sustainability tips.

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Articles on lawn care, pest management, and eco-gardening practices.

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Help resources for gardening queries and terminology explanations.

People of Sproutl

Headcount 10-50
Employee Profiles 1
Employee Profiles
People
Anni Noel-Johnson
Co-Founder

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Teams

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Funding Insights of Sproutl

Sproutl has successfully raised a total of $9M through 1 strategic funding round. The most recent funding activity was a Seed round of $9 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Sproutl

Sproutl has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ada Ventures and Index Ventures.

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Venture Fund
Investor Description Founded Year Domain Location
Venture capital investing in pre-seed startups focused on innovation and impact in the UK.
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Venture capital investments in technology startups and entrepreneurs.
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Investor details for Sproutl

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
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Investments & Acquisitions by Sproutl

Investments
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Investment portfolio details for Sproutl

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Financial Statements - Sproutl

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Detailed financials for Sproutl

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Sproutl Comparisons

Sproutl Primary company
Description
Plants and gardening products are retailed online by Sproutl...
Location
London, United Kingdom
Founded Year
2020
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Sproutl

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Competitors of Sproutl

Sproutl operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Primrose, Sarah Raven, British Garden Centres, Gardeners Dream and Muddy Trowel, among others.

Company Name Domain Founded year HQ Location Description
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Garden supplies are retailed online by Primrose.
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Offers plants, bulbs, seeds, and gardening tools for home cultivation.
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Retailer of gardening supplies, furniture, tools, and plants with online and in-store options.
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Manages an e-commerce store specializing in garden supplies.
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Gardening supplies are offered online by Muddy Trowel.
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Detailed competitors of Sproutl

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Latest news on Sproutl

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Complete news archive for Sproutl

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Frequently Asked Questions about Sproutl

Sproutl was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Sproutl is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Anni Noel Johnson is the current CEO of Sproutl. They have also founded this company.

Sproutl is a funded company, having raised a total of $9M across 1 funding round to date.

Sproutl was founded in 2020 and is headquartered in London, United Kingdom. An online retail operation is maintained in the gardening sector, where a catalog of plantsincluding shrubs, roses, cacti, succulents, flowering houseplants, foliage, and hanging varietiesis provided. Gardening tools, pots, fertilizers, lawn care items, watering equipment, and accessories are also supplied to customers.

Sproutl's top competitors include Primrose, Hedges Direct and Muddy Trowel.

Sproutl offers Gardening Guides, Expert Tips, and FAQs and Jargon Buster.

Sproutl has 2 investors. Key investors include Ada Ventures, and Index Ventures.

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