About Profitero
Profitero is a company based in Dun Laoghaire (Ireland) founded in 2009 by Vol Pigrukh was acquired by Publicis Groupe in May 2022. Profitero has raised $28.21 million across 4 funding rounds from investors including Publicis Groupe, Seedcamp and Delta Partners. Profitero offers products and services including Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media. Profitero operates in a competitive market with competitors including Indix, Eversight, Intelligence Node, Zilliant and MakerSights, among others.
- Headquarter Dun Laoghaire, Ireland
- Founders Vol Pigrukh
- Stage Minicorn
- SectorsIndustrial Goods & ManufacturingRetail Technology
- Website category Business and Consumer Services · Marketing and Advertising
- Email••••••••
- Phone•••• ••••
- Website profitero.com
- Social LinkedIn X Facebook
- Acquired by Publicis Groupe (May 2022)
- Legal Name Profitero, Inc.
- Annual Revenue$27.45 M (USD)45as on Dec 31, 2021
- Net Profit-$7.61 M (USD)45as on Dec 31, 2021
- EBITDA-$7.62 M (USD)45as on Dec 31, 2021
- Total Equity Funding$28.21M (USD)
in 4 rounds
- Latest Funding Round$20M (USD), Series B
Apr 2020
- InvestorsPublicis Groupe
& 10 more
- Acquired byPublicis Groupe
(May 2022)
Products & Services of Profitero
Profitero offers a comprehensive portfolio of products and services, including Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media.
Monitors product data across retailers for performance insights
Chat-based tool for quick eCommerce data queries
Guides brands on eCommerce strategy and maturity
Optimizes retail media using predictive data signals
Funding Insights of Profitero
Profitero has successfully raised a total of $28.21M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $28.21M
- Total Rounds 4
- Last Round Series B — $20M
- First Round $108,500
(Dec 2010)
- Investors Count 10
All 4 funding rounds of Profitero with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $20M | Series B | – | Scaleworks | |
| Dec 2014 | $100,000 | Angel Round | $33.42M | Tom Killilea | – |
| Mar 2014 | $8M | Series A | $32.74M | Polaris Partners | |
| Dec 2010 | $108,500 | Seed | $••••• | Seedcamp |
| Date | Valuation | Stage |
|---|---|---|
| Dec 2014 | $33.42M | •••••••• |
| Mar 2014 | $32.74M | •••••••• |
Last known valuation $33.42M (Dec 2014). 11 investors in total: 7 institutional and 4 angel.
Investors in Profitero
Profitero has secured backing from 11 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Publicis Groupe, Seedcamp and Delta Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US focused venture capital firm | – | polarispartners.com | Boston, United States | |
Early stage venture capital is provided to Irish startups. | – | deltapartners.com | Ireland | |
Corporate backed private equity fund focused on telecom, technology, and multiple sectors | 2006 | deltapartnersgroup.com | San Francisco, United States | |
Venture capital fund investing in tech startups | 2007 | seedcamp.com | London, United Kingdom | |
B2B SaaS companies are invested in and operated by Scaleworks. | – | scaleworks.com | - | |
Advertising, PR, branding, and strategy services are provided. | 1926 | publicisgroupe.com | Paris, France | |
TK Tom Killilea | - | – | unknown_333817bbb8124aa99 | - |
SM Simon Murdoch | UK-based VC and angel investor, active in Indian startups | – | unknown_95795251531743bfa | - |
VP Vol Pigrukh | Indian angel investor with focus on early-stage startups. | – | unknown_af9c1590bcac4fa19 | - |
DV Dmitry Vysotski | Angel investor and entrepreneur, founder of Swiggy, active in Indian startup ecosystem | – | unknown_e080cc4de6b241b99 | - |
Investor details for Profitero
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Profitero
23 people are tracked at Profitero (16 in leadership, 7 in team).
| Name | Role | Group |
|---|---|---|
Kanstantsin Chernysh | Co-Founde & CIO | Leadership |
Vol Pigrukh | Co-Founder | Leadership |
Bryan Wiener | CEO | Leadership |
Sophie Borden | Account Director, Customer Success | Leadership |
Caroline O'Sullivan | Director Of Revenue Operations | Leadership |
Christopher Toebes | Director Customer Support | Leadership |
Kara Svenson | Associate Director, Retail Media (pmx Commerce, Publicis Groupe) | Leadership |
Zeff A. | Vice President, Commercial Strategy | Leadership |
Daniel McIntosh | Vp, Customer Success EMEA And APAC | Leadership |
Katie Philpott | Senior Director, Deployment & Operations | Leadership |
Alex Khmurets | Sr. Director, Product Management | Leadership |
Eric Bosco | Chief Product Officer | Leadership |
Walid Saad | Senior Director Of Product Management | Leadership |
Harry Papathanasiou | Senior Director, Product Management (retail Media) | Leadership |
Gareth Bray | Solutions Consulting Director | Leadership |
Courtney Crossley | Senior Vice President, GTM And Customer Experience | Leadership |
Bo Yu | Senior Customer Support Manager, APAC | Team |
Taylor Reilly | Senior Customer Support Associate | Team |
James Page | Senior Manager, Customer Support Operations | Team |
Cesare Milizia | Operations Manager | Team |
3 more people are available in the full profile.
Complete people profiles for Profitero
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Profitero
5 dated milestones of Profitero across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Profitero is founded.
- Funding First funding round of $108K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $20.0M.
- Exit Acquired by Publicis Groupe.
Competitors of Profitero
Profitero operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Indix, Eversight, Intelligence Node, Zilliant and MakerSights, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| indix.com | 2010 | Seattle, United States | $29.99M | 69 | A SaaS platform for big data product intelligence is operated. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| intelligencenode.com | 2012 | Mumbai, India | $17.16M | 110 | AI-powered analytics tools are offered for retail pricing strategies. | |
| zilliant.com | 1998 | Austin, United States | $80.02M | 164 | Price optimization software is delivered for e-tailers and manufacturers. | |
| makersights.com | 2015 | San Francisco, United States | $38.76M | 19 | Analytical software for product decisions is provided to retail brands. | |
| edited.com | 2010 | London, United Kingdom | $53.19M | 145 | SaaS-based analytics solutions are provided for global retailers. | |
| fetcherr.io | 2018 | Netanya, Israel | $109.5M | – | Provider of price intelligence solutions for e-commerce businesses | |
| aromabit.com | 2013 | Tokyo, Japan | $6.76M | – | Odor imaging sensors are developed to visualize scent patterns. | |
| clavisinsight.com | 2007 | Dublin, Ireland | $35.43M | – | Cloud-based eCommerce Intelligence and Online Store Audit solutions |
Detailed competitors of Profitero
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Profitero
The website of Profitero (profitero.com) receives about 15.2K visits a month and ranks #1,420,822 among all websites worldwide, #6,336 in Marketing and Advertising.
- Monthly visits15.2K
▲ 1.7% vs previous month
- Unique visitors5.8K
per month
- Global rank#1,420,822
among all websites
- Category rank#6,336
Business and Consumer Services · Marketing and Advertising
- Bounce rate35%
- Pages per visit2.8
- Average visit1 min 14 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Profitero. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| upstreamcommerce.com | 100% | – | – | View details | |
| competitormonitor.com | 81% | 5.3K | #4,622,779 | View details | |
app.fileboard.com | app.fileboard.com | 79% | – | – | – |
| clavisinsight.com | 73% | – | – | View details | |
| contentsquare.com | 72% | 645.8K | #62,423 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 22 similar websites and full traffic analytics for Profitero
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Profitero
Complete news archive for Profitero
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Profitero
10 companies that operate in the same segment as Profitero (Physical Security & Surveillance), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based business telephony and home security services are provided. | 2004 | Palo Alto, California, United States | USD 87.97 M | USD 273.6 M | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 3,500 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Family and friends are connected through location-sharing mobile app. | 2008 | San Francisco, California, United States | USD 89.74 M | USD 489.48 M | 569 | |
Wireless home security systems are offered with cellular monitoring. | 2006 | Boston, Massachusetts, United States | USD 387 M | – | – | |
Enterprise video surveillance systems and platforms are developed. | 2016 | San Mateo, California, United States | USD 656.64 M | – | – | |
Wireless smart home security cameras and doorbells are provided. | 2009 | Boston, Massachusetts, United States | USD 40.07 M | – | – | |
Locations are identified and shared via unique three-word addresses. | 2013 | London, England, United Kingdom | USD 231.46 M | – | – | |
Provider of smart thermostats for commercial and residential applications | 2007 | Toronto, Ontario, Canada | USD 151.52 M | – | – | |
A personal safety network is provided for community protection. | 2017 | New York, New York, United States | USD 143.72 M | – | – |
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Frequently Asked Questions about Profitero
Profitero was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Profitero is headquartered in Dun Laoghaire, Ireland.
Bryan Wiener is the current CEO of Profitero.
Profitero is a funded company, having raised a total of $28.21M across 4 funding rounds to date. The company's 1st funding round was a Seed of $108.5K, raised on Dec 2010.
Annual revenue of Profitero is $27.45M as on Dec 31, 2021.
Profitero was established in 2009 in Dun Laoghaire, Ireland, as a platform in the e-commerce analytics sector. Services such as pricing intelligence, digital shelf optimization, and competitive insights are delivered to support online retail operations. Data-driven tools are utilized to enhance visibility and performance for retailers across digital marketplaces, with a focus on global e-commerce dynamics.
Profitero's top competitors include Intelligence Node, Eversight and Aroma Bit.
Profitero offers Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media.
Profitero has 11 investors. Key investors include Publicis Groupe, Seedcamp, Delta Partners, Scaleworks, and convictionvc.com.
The valuation of Profitero is $33.42M as of Dec 2014.
Profitero operates through Profitero, Inc..
Yes. Profitero was acquired by Publicis Groupe in May 2022.