About Profitero
Profitero is a company based in Dun Laoghaire (Ireland) founded in 2009 by Vol Pigrukh was acquired by Publicis Groupe in May 2022. Profitero has raised $28.21 million across 4 funding rounds from investors including Publicis Groupe, Seedcamp and Delta Partners. Profitero offers products and services including Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media. Profitero operates in a competitive market with competitors including Indix, Eversight, Intelligence Node, Zilliant and MakerSights, among others.
- Headquarter Dun Laoghaire, Ireland
- Founders Vol Pigrukh
- Stage Minicorn
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Sectors
Industrial Goods & ManufacturingRetail Technology
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Email
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Phone
*********
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Website
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Social
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- Legal Name Profitero, Inc.
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Annual Revenue
$27.45 M (USD)45as on Dec 31, 2021
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Net Profit
-$7.61 M (USD)45as on Dec 31, 2021
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EBITDA
-$7.62 M (USD)45as on Dec 31, 2021
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Total Equity Funding
$28.21 M (USD)
in 4 rounds
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Latest Funding Round
$20 M (USD), Series B
Apr 21, 2020
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Investors
Publicis Groupe
& 10 more
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Employee Count
Employee Count
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Acquired by
Publicis Groupe
(May 03, 2022)
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Products & Services of Profitero
Profitero offers a comprehensive portfolio of products and services, including Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media.
Monitors product data across retailers for performance insights
Chat-based tool for quick eCommerce data queries
Guides brands on eCommerce strategy and maturity
Optimizes retail media using predictive data signals
People of Profitero
Unlock access to complete
Funding Insights of Profitero
Profitero has successfully raised a total of $28.21M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $20.0M
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First Round
First Round
(24 Dec 2010)
- Investors Count 10
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2020 | Amount | Series B - Profitero | Valuation | Scaleworks | |
| Dec, 2014 | Amount | Angel Round - Profitero | Valuation | Tom Killilea |
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| Mar, 2014 | Amount | Series A - Profitero | Valuation | Polaris Partners |
Investors in Profitero
Profitero has secured backing from 11 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Publicis Groupe, Seedcamp and Delta Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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US focused venture capital firm
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Founded Year | Domain | Location | |
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Early stage venture capital is provided to Irish startups.
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Founded Year | Domain | Location | |
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Corporate backed private equity fund focused on telecom, technology, and multiple sectors
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Founded Year | Domain | Location |
Investments & Acquisitions by Profitero
Financial Statements - Profitero
Profitero Comparisons
Competitors of Profitero
Profitero operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Indix, Eversight, Intelligence Node, Zilliant and MakerSights, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
A SaaS platform for big data product intelligence is operated.
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| domain | founded_year | HQ Location |
SaaS-based promotion software is offered for retail testing.
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| domain | founded_year | HQ Location |
AI-powered analytics tools are offered for retail pricing strategies.
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| domain | founded_year | HQ Location |
Price optimization software is delivered for e-tailers and manufacturers.
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| domain | founded_year | HQ Location |
Analytical software for product decisions is provided to retail brands.
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Latest news on Profitero
Frequently Asked Questions about Profitero
Profitero was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Profitero is headquartered in Dun Laoghaire, Ireland.
Bryan Wiener is the current CEO of Profitero.
Profitero is a funded company, having raised a total of $28.21M across 4 funding rounds to date. The company's 1st funding round was a Series A of $8M, raised on Dec 24, 2010.
Annual revenue of Profitero is $27.45M as on Dec 31, 2021.
Profitero was established in 2009 in Dun Laoghaire, Ireland, as a platform in the e-commerce analytics sector. Services such as pricing intelligence, digital shelf optimization, and competitive insights are delivered to support online retail operations. Data-driven tools are utilized to enhance visibility and performance for retailers across digital marketplaces, with a focus on global e-commerce dynamics.
Profitero's top competitors include Intelligence Node, Eversight and Aroma Bit.
Profitero offers Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media.
Profitero has 11 investors. Key investors include Publicis Groupe, Seedcamp, Delta Partners, Scaleworks, and unknown.
The valuation of Profitero is $33.42M as of Dec 2014.