Profitero

Dun Laoghaire, Ireland Founded: 2009 • Age: 17 yrs Acquired By Publicis Groupe
Platform offering E- Commerce analytics solutions
Annual revenue $27.5M Latest available
Total funding $28.2M 4 rounds
Employees - Tracked headcount
Investors 11 Known backers
Products 4 Services tracked
Competitors 10 Brand Intelligence

About Profitero

Profitero is a company based in Dun Laoghaire (Ireland) founded in 2009 by Vol Pigrukh was acquired by Publicis Groupe in May 2022. Profitero has raised $28.21 million across 4 funding rounds from investors including Publicis Groupe, Seedcamp and Delta Partners. Profitero offers products and services including Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media. Profitero operates in a competitive market with competitors including Indix, Eversight, Intelligence Node, Zilliant and MakerSights, among others.

  • Headquarter Dun Laoghaire, Ireland
  • Founders Vol Pigrukh
  • Stage Minicorn
  • Sectors
    Industrial Goods & Manufacturing
    Retail Technology
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Profitero, Inc.
Operational Areas
Industrial Goods & Manufacturing → Security, Surveillance & Safety Systems Unlock Sub-Sector Unlock Segment
Retail → E-Commerce Technology & Services Unlock Sub-Sector Unlock Segment
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $27.45 M (USD)
    45
    as on Dec 31, 2021
  • Net Profit
    -$7.61 M (USD)
    45
    as on Dec 31, 2021
  • EBITDA
    -$7.62 M (USD)
    45
    as on Dec 31, 2021
  • Total Equity Funding
    $28.21 M (USD)

    in 4 rounds

  • Latest Funding Round
    $20 M (USD), Series B

    Apr 21, 2020

  • Investors
  • Employee Count
    Not available
  • Acquired by
    Publicis Groupe

    (May 03, 2022)

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Products & Services of Profitero

Profitero offers a comprehensive portfolio of products and services, including Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media.

Product name locked
Category locked
Primary

Monitors product data across retailers for performance insights

Product name locked
Category locked
Locked

Chat-based tool for quick eCommerce data queries

Product name locked
Category locked
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Guides brands on eCommerce strategy and maturity

Product name locked
Category locked
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Optimizes retail media using predictive data signals

People of Profitero

Headcount 200-500
Employee Profiles 20
Employee Profiles
People
Sophie Borden
Account Director, Customer Success
People
Caroline O'Sullivan
Director Of Revenue Operations
People
Christopher Toebes
Director Customer Support
People
Taylor Reilly
Senior Customer Support Associate

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Funding Insights of Profitero

Profitero has successfully raised a total of $28.21M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $20 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Profitero

Profitero has secured backing from 11 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Publicis Groupe, Seedcamp and Delta Partners.

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Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
US focused venture capital firm
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Early stage venture capital is provided to Irish startups.
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Corporate backed private equity fund focused on telecom, technology, and multiple sectors
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Investor details for Profitero

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Profitero

Investments
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Investment portfolio details for Profitero

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Profitero

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Detailed financials for Profitero

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Profitero Comparisons

Profitero Primary company
Description
Platform offering E- Commerce analytics solutions
Location
Dun Laoghaire, Ireland
Founded Year
2009
Annual Revenue
$27.45 M (USD)
Net Profit
-$7.61 M (USD)
EBITDA
-$7.62 M (USD)
Employees
Not available
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Peer comparison for Profitero

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  • Headcount comparison
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Competitors of Profitero

Profitero operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Indix, Eversight, Intelligence Node, Zilliant and MakerSights, among others.

Company Name Domain Founded year HQ Location Description
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A SaaS platform for big data product intelligence is operated.
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SaaS-based promotion software is offered for retail testing.
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AI-powered analytics tools are offered for retail pricing strategies.
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Price optimization software is delivered for e-tailers and manufacturers.
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Analytical software for product decisions is provided to retail brands.
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Detailed competitors of Profitero

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Profitero

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Complete news archive for Profitero

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  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Profitero

Profitero was founded in 2009 and raised its 1st funding round 1 year after it was founded.

Profitero is headquartered in Dun Laoghaire, Ireland.

Bryan Wiener is the current CEO of Profitero.

Profitero is a funded company, having raised a total of $28.21M across 4 funding rounds to date.

Annual revenue of Profitero is $27.45M as on Dec 31, 2021.

Profitero was established in 2009 in Dun Laoghaire, Ireland, as a platform in the e-commerce analytics sector. Services such as pricing intelligence, digital shelf optimization, and competitive insights are delivered to support online retail operations. Data-driven tools are utilized to enhance visibility and performance for retailers across digital marketplaces, with a focus on global e-commerce dynamics.

Profitero's top competitors include Intelligence Node, Eversight and Aroma Bit.

Profitero offers Digital Shelf, Ask Profitero, Advisory Services, and Shelf Intelligent Media.

Profitero has 11 investors. Key investors include Publicis Groupe, Seedcamp, Delta Partners, Scaleworks, and unknown.

The valuation of Profitero is $33.42M as of Dec 2014.

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