About UpstreamCommerce
UpstreamCommerce is a company based in Tel Aviv (Israel) founded in 2010 was acquired by Flipkart in September 2018. UpstreamCommerce has raised $3 million across 1 funding round from investors including Flipkart, YL Ventures and Bright Capital. UpstreamCommerce operates in a competitive market with competitors including Intelligence Node, Eversight, Revionics, Profitero and EDITED, among others.
- Headquarter Tel Aviv, Israel
- SectorsRetailTechnology
- Website upstreamcommerce.com
- Social LinkedIn X
- Acquired by Flipkart (Sep 2018)
Funding Insights of UpstreamCommerce
UpstreamCommerce has successfully raised a total of $3M through 1 strategic funding round. The most recent funding activity was a Series A round of $3 million completed in February 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 1
- Last Round Series A β $3M
- First Round $3M
(Feb 2013)
- Investors Count 2
All 1 funding rounds of UpstreamCommerce with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2013 | $3M | Series A | β | β |
3 investors in total: 3 institutional.
Investors in UpstreamCommerce
UpstreamCommerce has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Flipkart, YL Ventures and Bright Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
YL Ventures is engaged in funding and supporting cybersecurity startups. | – | ylventures.com | Tel Aviv, Israel | |
Bright Capital is engaged in venture capital and growth equity investments. | 2010 | bright-capital.com | Moscow, Russia | |
Multi-category consumer products are offered via an online marketplace platform. | 2007 | flipkart.com | Bengaluru, India |
Investor details for UpstreamCommerce
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of UpstreamCommerce
3 dated milestones of UpstreamCommerce across 8 years, from founding to its latest funding, stage changes and deals.
- Founded UpstreamCommerce is founded.
- Funding First funding round of $3.0M.
- Exit Acquired by Flipkart.
Competitors of UpstreamCommerce
UpstreamCommerce operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Intelligence Node, Eversight, Revionics, Profitero and EDITED, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| intelligencenode.com | 2012 | Mumbai, India | $17.16M | 110 | AI-powered analytics tools are offered for retail pricing strategies. | |
| eversightlabs.com | 2013 | Palo Alto, United States | $34.9M | 55 | SaaS-based promotion software is offered for retail testing. | |
| revionics.com | 2002 | Austin, United States | $56.77M | 130 | AI-based price optimization solutions are provided for businesses. | |
| profitero.com | 2009 | Dun Laoghaire, Ireland | $28.21M | – | Platform offering E- Commerce analytics solutions | |
| edited.com | 2010 | London, United Kingdom | $53.19M | 145 | SaaS-based analytics solutions are provided for global retailers. | |
| aromabit.com | 2013 | Tokyo, Japan | $6.76M | – | Odor imaging sensors are developed to visualize scent patterns. | |
| zilliant.com | 1998 | Austin, United States | $80.02M | 164 | Price optimization software is delivered for e-tailers and manufacturers. | |
| indix.com | 2010 | Seattle, United States | $29.99M | 69 | A SaaS platform for big data product intelligence is operated. | |
| quicklizard.com | 2011 | Bnei Brak, Israel | $9.15M | – | Dynamic price optimization software is provided for retailers and brands. | |
| makersights.com | 2015 | San Francisco, United States | $38.76M | 19 | Analytical software for product decisions is provided to retail brands. |
Detailed competitors of UpstreamCommerce
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of UpstreamCommerce
Websites that share an audience with UpstreamCommerce (upstreamcommerce.com).
Websites whose visitors overlap most with UpstreamCommerce. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| profitero.com | 100% | 15.2K | #1,420,822 | View details | |
| 360pi.com | 68% | – | – | View details | |
| minderest.com | 61% | 50K | #602,556 | View details | |
| pricemanager.com | 56% | – | – | View details | |
| competitormonitor.com | 56% | 5.3K | #4,622,779 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 11 similar websites and full traffic analytics for UpstreamCommerce
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Upstreamcommerce
Complete news archive for UpstreamCommerce
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to UpstreamCommerce
10 companies that operate in the same segment as UpstreamCommerce (Autonomous & In-Store Retail Tech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
App-based bookkeeping solutions are offered for small business management. | 2018 | Bengaluru, Karnataka, India | USD 186.62 M | USD 165.88 K | – | |
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | – | – | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | – | – | |
Retail intelligence platform is developed for brands and B2B retailers. | 2008 | Bengaluru, Karnataka, India | USD 21.11 M | USD 7.69 M | 345 | |
Point-of-sale financing is enabled for installment purchases at partnered retailers. | 2016 | Minneapolis, Minnesota, United States | USD 17.51 M | USD 450.28 M | 408 | |
Loyalty management solutions are provided for offline retail stores. | 2012 | San Francisco, California, United States | USD 23.1 M | – | 23 | |
Mobile apps enable real-time retail data collection by field teams. | 2011 | Denver, Colorado, United States | USD 71 M | – | – | |
Unified platform for retail and supply chain planning is offered. | 2005 | Helsinki, Finland | USD 816.41 M | – | – |
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Frequently Asked Questions about UpstreamCommerce
UpstreamCommerce was founded in 2010 and raised its 1st funding round 3 years after it was founded.
UpstreamCommerce is headquartered in Tel Aviv, Israel.
UpstreamCommerce is a funded company, having raised a total of $3M across 1 funding round to date. The company's 1st funding round was a Series A of $3M, raised on Feb 2013.
UpstreamCommerce was founded in 2010 in Tel Aviv, Israel, focusing on retail intelligence. Competitive pricing data is tracked, compared, and analyzed for businesses, with real-time analytics used to categorize products, manage promotions, and handle merchandise lifecycles. Services encompass price management, prediction, trending analysis, data processing, reporting, and pricing sharing. Solutions are provided across multiple industries, serving clients such as Woodcraft, Ebags, Petco, Lowes, and SMYTHS.
UpstreamCommerce's top competitors include Intelligence Node, Eversight and Profitero.
UpstreamCommerce has 3 investors. Key investors include Flipkart, YL Ventures, and Bright Capital.
Yes. UpstreamCommerce was acquired by Flipkart in September 2018.

