About ProFlowers
ProFlowers is a Retail company based in San Diego (United States) founded in 1998, and was acquired by Nexus in June 2019. Online gifting platform for flowers. ProFlowers has raised $35 million across 1 funding round from investors including FTD and Nexus Capital Management LP. Its chief executive, as recorded, is John Walden. Its website proflowers.com draws about 569 thousand monthly visits. ProFlowers offers products and services including Flower Bouquets, Plants, and Gift Baskets. Its focus areas include Consumer, Online Gifting, Ecommerce and Florists. Its legal entity is FTD, LLC. Its competitors include Bouqs, 1-800-Flowers.com and From You Flowers; 1 of its 3 listed competitors has raised funding.
Company details
ProFlowers was established in 1998 in San Diego, United States, as an e-commerce retailer in the floral industry. Flowers and related products are shipped to consumers from growers, suppliers, and internal facilities. International delivery services are offered. The company operates as part of Provide Commerce, which was acquired by FTD Cos. on December 31, 2014, for 440 million, following its earlier affiliation with Liberty Media.
Products & Services of ProFlowers
ProFlowers offers a comprehensive portfolio of products and services, including Flower Bouquets, Plants, and Gift Baskets.
Fresh arrangements for occasions like birthdays and holidays.
Indoor plants and gardens for gifting and decor purposes.
Curated baskets with chocolates and treats for various events.
Apps and channels of ProFlowers
its YouTube channel ProFlowers has 2.93K subscribers and 19 videos.
Videos from ProFlowers
The most watched videos on ProFlowers's YouTube channel, ProFlowers (2.93K subscribers). Click a video to play it here.
More on ProFlowers.
Funding Insights of ProFlowers
ProFlowers has successfully raised a total of $35M through 1 strategic funding round. The most recent funding activity was a Series C round of $35 million completed in January 2000. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35M
- Total Rounds 1
- Last Round Series C — $35M
- First Round $35M
(Jan 2000)
All 1 funding rounds of ProFlowers with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2000 | $35M | Series C | – | – | – |
2 investors in total: 2 institutional.
Investors in ProFlowers
ProFlowers has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include FTD and Nexus Capital Management LP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm offering flexible capital and opportunistic approaches across various financial instruments. | nexuslp.com | |||
Flowers and gift articles are retailed online and offline globally. | 1910 | ftd.com | Downers Grove, United States |
Investor details for ProFlowers
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People of ProFlowers
2 people are tracked at ProFlowers (2 in leadership).
| Name | Role | Group |
|---|---|---|
John Walden | CEO | Leadership |
Bill Strauss | Chief Executive Officer | Leadership |
Complete people profiles for ProFlowers
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Competitors of ProFlowers
ProFlowers has 3 listed competitors in our database, 1 of them funded. They include Bouqs, 1-800-Flowers.com and From You Flowers.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bouqs.com | 2012 | Los Angeles, United States | $129.04M | 108 | Online platform for flower delivery | |
| 1800flowers.com | 1976 | New York, United States | 4,200 | Flowers, gifts, and gourmet items are offered online with delivery. | ||
| fromyouflowers.com | 2002 | Old Saybrook, United States | 235 | Online platform to order and source from local florists |
Detailed competitors of ProFlowers
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Web traffic of ProFlowers
The website of ProFlowers (proflowers.com) receives about 569.4K visits a month and ranks #73,185 among all websites worldwide, #3,636 in Gifts and Flowers.
- Monthly visits569.4K
▼ 6.7% vs previous month
- Unique visitors360.8K
per month
- Global rank#73,185
among all websites
- Category rank#3,636
Lifestyle · Gifts and Flowers
- Bounce rate45%
- Pages per visit3.6
- Average visit1 min 33 sec
- DevicesDesktop 36% · Mobile 64%
Websites whose visitors overlap most with ProFlowers. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 1800flowers.com | 100% | 2.4M | #16,527 | View details | |
| ftd.com | 96% | 1M | #30,586 | View details | |
| fromyouflowers.com | 95% | 2.7M | #16,006 | View details | |
| teleflora.com | 93% | #49,203 | View details | ||
| bouqs.com | 72% | 932.7K | #58,582 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ProFlowers
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Top companies in Stationery, Gifting & Handicrafts E-Commerce
3 companies that operate in the same segment as ProFlowers (Stationery, Gifting & Handicrafts E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | 355 | ||
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | 101 |
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Related news about Proflowers
Complete news archive for ProFlowers
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Frequently Asked Questions about ProFlowers
ProFlowers was founded in 1998 and raised its 1st funding round 2 years after it was founded.
ProFlowers is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
John Walden is the CEO of ProFlowers, as recorded in our data.
ProFlowers is a funded company, having raised a total of $35M across 1 funding round to date. The company's 1st funding round was a Series C of $35M, raised on Jan 2000.
ProFlowers was established in 1998 in San Diego, United States, as an e-commerce retailer in the floral industry. Flowers and related products are shipped to consumers from growers, suppliers, and internal facilities. International delivery services are offered. The company operates as part of Provide Commerce, which was acquired by FTD Cos. on December 31, 2014, for 440 million, following its earlier affiliation with Liberty Media.
ProFlowers's top competitors include Bouqs, 1-800-Flowers.com and From You Flowers.
ProFlowers offers Flower Bouquets, Plants, and Gift Baskets.
ProFlowers has 2 investors. Key investors include FTD, and Nexus Capital Management LP.
ProFlowers operates through Ftd, Llc.
Yes. ProFlowers was acquired by Nexus in June 2019.
The website of ProFlowers receives about 569 thousand visits a month and ranks #73,185 among all websites worldwide.