About FTD
FTD is a Retail company based in Downers Grove (United States) founded in 1910, and was acquired by United Online in April 2008. Flowers and gift articles are retailed online and offline globally. It operates on a Direct-to-Consumer (D2C) and Subscription Services model. FTD has completed 3 acquisitions, including BloomThat, ProFlowers and Provide Commerce. Its website ftd.com draws about 1 million monthly visits. FTD offers products and services including Flower Bouquets, Gift Baskets, and Plants. Its focus areas include E-Commerce and Floral and Gift Delivery. Its legal entity is FTD, LLC. Its competitors include Bouqs and 1-800-Flowers.com; 1 of its 2 listed competitors has raised funding.
Company details
FTD is established as a premier provider of floral arrangements and gift delivery services. Operating since 1910, the company is engaged in delivering flower bouquets, plants, and gift baskets across the United States and over 150 countries. A vast network of local florists is utilized to ensure fresh and timely deliveries. Solutions are offered for various occasions including birthdays, anniversaries, and sympathies, with same-day delivery options available. The retail sector is primarily served through an e-commerce platform, focusing on quality, innovation, and customer satisfaction.
- Investors
- Investments & AcquisitionsBloomThat
& 2 more
- Acquired byUnited Online
(Apr 2008)
Products & Services of FTD
FTD offers a comprehensive portfolio of products and services, including Flower Bouquets, Gift Baskets, and Plants.
Flower bouquets are arranged for various occasions daily.
Gift baskets are curated with food and treats.
Plants are delivered for home and office decor.
Apps and channels of FTD
its YouTube channel FTD Flowers has 6.14K subscribers and 15 videos.
Videos from FTD
The most watched videos on FTD's YouTube channel, FTD Flowers (6.14K subscribers). Click a video to play it here.
More on FTD Flowers.
Investors in FTD
FTD has secured backing from 1 investor. Prominent investors backing the company include United Online.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet access and advertising solutions are provided by United Online. | 2001 | unitedonline.com |
Investor details for FTD
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People of FTD
8 people are tracked at FTD (6 in leadership, 1 in board & advisors, 1 in team).
| Name | Role | Group |
|---|---|---|
Patty Chen | COO | Leadership |
Charlie Cole | CEO | Leadership |
Joe Lee | VP, Human Resources | Leadership |
Zac Powell | Chief Revenue Officer | Leadership |
Christina Cubeta | Chief Merchandising Officer | Leadership |
Nino DeSapio | EVP & CFO | Leadership |
Pete Sauerborn | Executive Chairman | Board & advisors |
Taj Robinson | Flower Operations Manager | Team |
Complete people profiles for FTD
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Investments & Acquisitions by FTD
FTD has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include BloomThat, ProFlowers and Provide Commerce.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online marketplace for flower delivery | bloomthat.com | San Francisco, United States | 2012 | Jan 2018 | •••• | |
Online gifting platform for flowers | proflowers.com | San Diego, United States | 1998 | Jul 2014 | $440M | |
Perishable gifts like flowers and fruits are sold online. | providecommerce.com | California, United States | 1998 | Jul 2014 | $430M |
Complete acquisition details for FTD
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Timeline of FTD
6 dated milestones of FTD across 108 years, from founding to its latest funding, stage changes and deals.
- Founded FTD is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by United Online.
- Acquisition Acquires ProFlowers.
- Acquisition Acquires Provide Commerce.
- Acquisition Acquires BloomThat.
Competitors of FTD
FTD has 2 listed competitors in our database, 1 of them funded. They include Bouqs and 1-800-Flowers.com.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bouqs.com | 2012 | Los Angeles, United States | $129.04M | 108 | Online platform for flower delivery | |
| 1800flowers.com | 1976 | New York, United States | 4,200 | Flowers, gifts, and gourmet items are offered online with delivery. |
Detailed competitors of FTD
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Web traffic of FTD
The website of FTD (ftd.com) receives about 1M visits a month and ranks #30,586 among all websites worldwide, #1,456 in Gifts and Flowers.
- Monthly visits1M
▼ 25% vs previous month
- Unique visitors804K
per month
- Global rank#30,586
among all websites
- Category rank#1,456
Lifestyle · Gifts and Flowers
- Bounce rate37%
- Pages per visit5.3
- Average visit3 min 24 sec
- DevicesDesktop 35% · Mobile 65%
Websites whose visitors overlap most with FTD. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 1800flowers.com | 100% | 2.4M | #16,527 | View details | |
| fromyouflowers.com | 98% | 2.7M | #16,006 | View details | |
| teleflora.com | 95% | #49,203 | View details | ||
| proflowers.com | 90% | 569.4K | #73,185 | View details | |
| avasflowers.net | 73% | 825.5K | #47,536 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FTD
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Top companies in Stationery, Gifting & Handicrafts E-Commerce
3 companies that operate in the same segment as FTD (Stationery, Gifting & Handicrafts E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | 355 | ||
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | 101 |
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Related news about Ftd
Complete news archive for FTD
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Frequently Asked Questions about FTD
FTD was founded in 1910.
FTD is headquartered in Downers Grove, United States. It is registered at Downers Grove, Illinois, United States.
FTD is established as a premier provider of floral arrangements and gift delivery services. Operating since 1910, the company is engaged in delivering flower bouquets, plants, and gift baskets across the United States and over 150 countries. A vast network of local florists is utilized to ensure fresh and timely deliveries. Solutions are offered for various occasions including birthdays, anniversaries, and sympathies, with same-day delivery options available. The retail sector is primarily served through an e-commerce platform, focusing on quality, innovation, and customer satisfaction.
FTD's top competitors include Bouqs and 1-800-Flowers.com.
FTD offers Flower Bouquets, Gift Baskets, and Plants.
FTD has made 3 acquisitions, including BloomThat, ProFlowers, and Provide Commerce.
FTD has 1 investor. Key investors include United Online.
FTD operates through Ftd, Llc.
Yes. FTD was acquired by United Online in April 2008.
The website of FTD receives about 1 million visits a month and ranks #30,586 among all websites worldwide.