BloomThat

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By FTD
Online marketplace for flower delivery
Annual revenue - Latest available
Total funding $7.5M 4 rounds
Employees - Tracked headcount
Investors 17 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About BloomThat

BloomThat is a company based in San Francisco (United States) founded in 2012 was acquired by FTD in January 2018. BloomThat has raised $7.5 million across 4 funding rounds from investors including FundersClub, FTD and Rothenberg Ventures. BloomThat offers products and services including Flower Bouquets, Gift Baskets, and Plants. BloomThat operates in a competitive market with competitors including 1-800-Flowers.com, UrbanStems, ProFlowers, FTD and From You Flowers, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Retail
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Ftd, Llc
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $7.5 M (USD)

    in 4 rounds

  • Latest Funding Round
    $5.5 M (USD), Series A

    Jun 11, 2015

  • Investors
    FundersClub

    & 16 more

  • Employee Count
    Not available
  • Acquired by
    FTD

    (Jan 03, 2018)

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Products & Services of BloomThat

BloomThat offers a comprehensive portfolio of products and services, including Flower Bouquets, Gift Baskets, and Plants.

Product name locked
Category locked
Primary

Hand-delivered bouquets for occasions like birthdays and sympathy

Product name locked
Category locked
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Baskets with food, chocolates, and treats for various events

Product name locked
Category locked
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Potted and flowering plants for home decoration and gifting

People of BloomThat

Headcount 1000-5000
Employee Profiles 7
Board Members and Advisors 1
Employee Profiles
People
Patty Chen
COO
People
Charlie Cole
CEO
People
Joe Lee
VP, Human Resources
People
Taj Robinson
Flower Operations Manager

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Board Members and Advisors
people
Pete Sauerborn
Executive Chairman

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Funding Insights of BloomThat

BloomThat has successfully raised a total of $7.5M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $5.5 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in BloomThat

BloomThat has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FundersClub, FTD and Rothenberg Ventures.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage US companies are invested in by Rothenberg Ventures.
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US focused seed and early-stage VC firm
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Early-stage investments are directed toward tech startups by Forerunner Ventures.
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Investor details for BloomThat

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by BloomThat

Investments
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Investment portfolio details for BloomThat

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Financial Statements - BloomThat

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Detailed financials for BloomThat

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Bloomthat Comparisons

BloomThat Primary company
Description
Online marketplace for flower delivery
Location
San Francisco, United States
Founded Year
2012
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for BloomThat

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of BloomThat

BloomThat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 1-800-Flowers.com, UrbanStems, ProFlowers, FTD and From You Flowers, among others.

Company Name Domain Founded year HQ Location Description
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Flowers, gifts, and gourmet items are offered online with delivery.
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Flowers and plants are delivered via an online gifting platform.
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Online gifting platform for flowers
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FTD is recognized as a premier online floral delivery service.
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Online platform to order and source from local florists
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Detailed competitors of BloomThat

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Bloomthat

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Complete news archive for BloomThat

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about BloomThat

BloomThat was founded in 2012 and raised its 1st funding round 1 year after it was founded.

BloomThat is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

BloomThat is a funded company, having raised a total of $7.5M across 4 funding rounds to date.

BloomThat was founded in 2012 in San Francisco, United States, as an online marketplace in the floral sector. Local florists are partnered with to offer arrangements starting at 35, with same-day delivery within 90 minutes in San Francisco and Silicon Valley, plus next-day options across the US. Services are accessible via iOS app, with a minimum 8 delivery fee applied. Operations are based in San Francisco.

BloomThat's top competitors include 1-800-Flowers.com, UrbanStems and ProFlowers.

BloomThat offers Flower Bouquets, Gift Baskets, and Plants.

BloomThat has 17 investors. Key investors include FundersClub, FTD, Rothenberg Ventures, First Round Capital, and Forerunner Ventures.

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