BloomThat

San Francisco, United States Founded: 2012 • Age: 14 yrs Acquired By FTD
Online marketplace for flower delivery
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About BloomThat

BloomThat is a company based in San Francisco (United States) founded in 2012 was acquired by FTD in January 2018.. BloomThat has raised $7.5 million across 4 funding rounds from investors including FundersClub, FTD and Rothenberg Ventures. BloomThat offers products and services including Flower Bouquets, Gift Baskets, and Plants. BloomThat operates in a competitive market with competitors including 1-800-Flowers.com, UrbanStems, ProFlowers, FTD and From You Flowers, among others.

  • Headquarter San Francisco, United States
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Ftd, Llc
Operational Areas
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $7.5 M (USD)

    in 4 rounds

  • Latest Funding Round
    $5.5 M (USD), Series A

    Jun 11, 2015

  • Investors
    FundersClub

    & 16 more

  • Employee Count
    Employee Count
  • Acquired by
    FTD

    (Jan 03, 2018)

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Products & Services of BloomThat

BloomThat offers a comprehensive portfolio of products and services, including Flower Bouquets, Gift Baskets, and Plants. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Hand-delivered bouquets for occasions like birthdays and sympathy

Baskets with food, chocolates, and treats for various events

Potted and flowering plants for home decoration and gifting

People of BloomThat
Headcount 1000-5000
Employee Profiles 7
Board Members and Advisors 1
Employee Profiles
People
Patty Chen
COO
People
Charlie Cole
CEO
People
Joe Lee
VP, Human Resources
People
Taj Robinson
Flower Operations Manager

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Board Members and Advisors
people
Pete Sauerborn
Executive Chairman

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Funding Insights of BloomThat

BloomThat has successfully raised a total of $7.5M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $5.5 million completed in June 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $5.5M
  • First Round
  • Investors Count 16
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2015 Amount Series A - BloomThat Valuation Forerunner Ventures
Feb, 2014 Amount Seed - BloomThat Valuation SV Angel , A-Grade Investments
Nov, 2013 Amount Seed - BloomThat Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in BloomThat

BloomThat has secured backing from 17 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include FundersClub, FTD and Rothenberg Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage US companies are invested in by Rothenberg Ventures.
Founded Year Domain Location
US focused seed and early-stage VC firm
Founded Year Domain Location
Early-stage investments are directed toward tech startups by Forerunner Ventures.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by BloomThat

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - BloomThat

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bloomthat Comparisons

Employees
+
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Competitors of BloomThat

BloomThat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as 1-800-Flowers.com, UrbanStems, ProFlowers, FTD and From You Flowers, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Flowers, gifts, and gourmet items are offered online with delivery.
domain founded_year HQ Location
Flowers and plants are delivered via an online gifting platform.
domain founded_year HQ Location
Online gifting platform for flowers
domain founded_year HQ Location
FTD is recognized as a premier online floral delivery service.
domain founded_year HQ Location
Online platform to order and source from local florists
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Bloomthat

Frequently Asked Questions about BloomThat

When was BloomThat founded?

BloomThat was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is BloomThat located?

BloomThat is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is BloomThat a funded company?

BloomThat is a funded company, having raised a total of $7.5M across 4 funding rounds to date.

What does BloomThat do?

BloomThat was founded in 2012 in San Francisco, United States, as an online marketplace in the floral sector. Local florists are partnered with to offer arrangements starting at 35, with same-day delivery within 90 minutes in San Francisco and Silicon Valley, plus next-day options across the US. Services are accessible via iOS app, with a minimum 8 delivery fee applied. Operations are based in San Francisco.

Who are the top competitors of BloomThat?

BloomThat's top competitors include 1-800-Flowers.com, UrbanStems and ProFlowers.

What products or services does BloomThat offer?

BloomThat offers Flower Bouquets, Gift Baskets, and Plants.

Who are BloomThat's investors?

BloomThat has 17 investors. Key investors include FundersClub, FTD, Rothenberg Ventures, First Round Capital, and Forerunner Ventures.

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