Profound

New York, United States Founded: 2024 • Age: 2 yrs
Profound is focused on optimizing brand visibility in AI search platforms.

About Profound

Profound is a company based in New York (United States) founded in 2024 by James Cadwallader and Dylan Babbs. It operates as a SaaS (Software-as-a-Service), and Subscription Services. Profound has raised $154.5 million across 4 funding rounds from investors including Kleiner Perkins, Khosla Ventures and NVentures. Profound offers products and services including Answer Engine Insights, Prompt Volumes, Agent Analytics, and Shopping Visibility.

  • Headquarter New York, United States
  • Founders James Cadwallader, Dylan Babbs
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Profound Inc
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $154.5 M (USD)

    in 4 rounds

  • Latest Funding Round
    $96 M (USD), Series C

    Feb 24, 2026

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Profound

Profound offers a comprehensive portfolio of products and services, including Answer Engine Insights, Prompt Volumes, Agent Analytics, and Shopping Visibility. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI brand mentions are tracked for visibility insights.

AI search trends are analyzed for brand visibility.

AI crawler interactions are monitored for website optimization.

Product visibility in AI shopping platforms is enhanced.

People of Profound
Headcount 1-10
Employee Profiles 15
Employee Profiles
People
Natasha Ross
Executive Business Partner
People
Charles Zhou
Head Of Engineering
People
Ian Armstrong
Software Engineer
People
Eliott Lee
Business Development & Partnerships

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Funding Insights of Profound

Profound has successfully raised a total of $154.5M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $96 million completed in February 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series C — $96.0M
  • First Round

    (12 Aug 2024)

  • Investors Count 18
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2026 Amount Series C - Profound Valuation Lightspeed Venture Partners
Aug, 2025 Amount Series B - Profound Valuation Sequoia Capital
Jun, 2025 Amount Series A - Profound Valuation Kleiner Perkins
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Profound

Profound has secured backing from 18 investors, including venture fund and angel investors. Prominent investors backing the company include Kleiner Perkins, Khosla Ventures and NVentures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital firm investing in early-stage tech startups
Founded Year Domain Location
Venture capital arm of Nvidia
Founded Year Domain Location
Early-stage startups are funded by this venture capital firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Profound

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Profound

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Profound Comparisons

Employees
+
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Competitors of Profound

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Profound

Frequently Asked Questions about Profound

When was Profound founded?

Profound was founded in 2024.

Where is Profound located?

Profound is headquartered in New York, United States. It is registered at New York, New York, United States.

Who is the current CEO of Profound?

James Cadwallader is the current CEO of Profound. They have also founded this company.

Is Profound a funded company?

Profound is a funded company, having raised a total of $154.5M across 4 funding rounds to date. The company's 1st funding round was a Series A of $20M, raised on Aug 12, 2024.

What does Profound do?

Profound is engaged in enhancing brand visibility across AI-driven search engines. Services are provided to enterprise brands, marketing teams, and PR agencies. Solutions are offered for content optimization, AI crawler monitoring, and shopping visibility on platforms like ChatGPT. The platform is tailored to track AI mentions, analyze search trends, and improve brand presence in AI-generated responses. Operations are centered on compliance, security, and enterprise-grade reliability.

What products or services does Profound offer?

Profound offers Answer Engine Insights, Prompt Volumes, Agent Analytics, and Shopping Visibility.

Who are Profound's investors?

Profound has 18 investors. Key investors include Kleiner Perkins, Khosla Ventures, NVentures, Saga, and South Park Commons.

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