About Profound
Profound is a Technology company based in New York (United States) founded in 2024 by James Cadwallader and Dylan Babbs. Profound is focused on optimizing brand visibility in AI search platforms. It operates on a SaaS (Software-as-a-Service) and Subscription Services model. Profound has raised $335 million across 5 funding rounds from investors including Kleiner Perkins, Lightspeed Venture Partners and Khosla Ventures. The company has 451 employees. Profound was last valued at $1.8 billion in September 2026. Its chief executive, as recorded, is James Cadwallader. Its website tryprofound.com draws about 291 thousand monthly visits. Profound offers products and services including Answer Engine Insights, Prompt Volumes, Agent Analytics, and Shopping Visibility. Its focus areas include Software and AI & Machine Learning. Its legal entity is PROFOUND INC.
Company details
Profound is engaged in enhancing brand visibility across AI-driven search engines. Services are provided to enterprise brands, marketing teams, and PR agencies. Solutions are offered for content optimization, AI crawler monitoring, and shopping visibility on platforms like ChatGPT. The platform is tailored to track AI mentions, analyze search trends, and improve brand presence in AI-generated responses. Operations are centered on compliance, security, and enterprise-grade reliability.
- Headquarters New York, United States
- Employees 451
- Founders James Cadwallader, Dylan Babbs
- Stage Unicorn
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Website tryprofound.com
- Social LinkedIn
- Legal Name Profound Inc
- Total Equity Funding$335M (USD)
in 5 rounds
- Latest Funding Round$180M (USD), Series D
Sep 2026
- InvestorsKleiner Perkins
& 17 more
- Employee Count451
Products & Services of Profound
Profound offers a comprehensive portfolio of products and services, including Answer Engine Insights, Prompt Volumes, Agent Analytics, and Shopping Visibility.
AI brand mentions are tracked for visibility insights.
AI search trends are analyzed for brand visibility.
AI crawler interactions are monitored for website optimization.
Product visibility in AI shopping platforms is enhanced.
Funding Insights of Profound
Profound has successfully raised a total of $335M across 5 strategic funding rounds. The most recent funding activity was a Series D round of $180 million completed in September 2026. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $335M
- Total Rounds 5
- Last Round Series D — $180M
- First Round $3.5M
(Aug 2024)
- Investors Count 18
All 5 funding rounds of Profound with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2026 | $180M | Series D | – | Kleiner Perkins | |
| Feb 2026 | $96M | Series C | – | Lightspeed Venture Partners | |
| Aug 2025 | $35M | Series B | – | Sequoia Capital | |
| Jun 2025 | $20M | Series A | – | Kleiner Perkins | |
| Aug 2024 | $3.5M | Seed | – | – |
| Date | Valuation | Stage |
|---|
Full valuation and stage history of Profound
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Verified entity values are shown only after access is granted.
Last known valuation $1.8B (Sep 2026). 18 investors in total: 9 institutional and 9 angel.
Investors in Profound
Profound has secured backing from 18 investors, including venture fund and angel investors. Prominent investors backing the company include Kleiner Perkins, Lightspeed Venture Partners and Khosla Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Venture capital arm of Nvidia | nventures.ai | Santa Clara, United States | ||
Early-stage startups are funded by this venture capital firm. | 2004 | khoslaventures.com | Menlo Park, United States | |
Venture capital investments are made in technology-focused startups. | sagavc.com | |||
Sector-agnostic incubation and venture capital are provided across multiple sectors. | southparkcommons.com | San Francisco, United States | ||
Early-stage investments are provided to transformative technology companies. | svangel.com | San Francisco, United States | ||
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
| evantic.ai | ||||
GR Guillermo Rauch | Founder of Vercel, creator of Next.js, active angel investor in tech startups. | unknown_62c553def1534679a |
Investor details for Profound
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Profound
15 people are tracked at Profound (4 in leadership, 11 in team); the tracked headcount is 451.
| Name | Role | Group |
|---|---|---|
James Cadwallader | Co-Founder & CEO | Leadership |
Dylan Babbs | Co-Founder & CTO | Leadership |
Natasha Ross | Executive Business Partner | Leadership |
Charles Zhou | Head Of Engineering | Leadership |
Ian Armstrong | Software Engineer | Team |
Eliott Lee | Business Development & Partnerships | Team |
Ron Neugold | GTM | Team |
James Underhill | Product-led GTM & Ops | Team |
Jessica Kommor | Account Executive | Team |
Jack Gallo | Revenue Operations | Team |
Matthew Taylor | Account Executive | Team |
Ralfi Berk | Product Manager | Team |
Matthew Brown | Account Executive | Team |
Josh Blyskal | Leading AI Strategy & Research | Team |
Jiaying du | Analytics Engineer | Team |
Complete people profiles for Profound
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Profound
4 dated milestones of Profound across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Profound is founded.
- Funding First funding round of $3.5M.
- Milestone Reaches Unicorn status.
- Funding Latest funding round, Series D, of $180.0M.
Web traffic of Profound
The website of Profound (tryprofound.com) receives about 291.4K visits a month and ranks #175,657 among all websites worldwide, #4,752 in Online Marketing.
- Monthly visits291.4K
▲ 9.8% vs previous month
- Unique visitors95.8K
per month
- Global rank#175,657
among all websites
- Category rank#4,752
Business and Consumer Services · Online Marketing
- Bounce rate43%
- Pages per visit2.6
- Average visit2 min 03 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with Profound. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| semrush.com | 100% | 11.5M | #4,220 | View details | |
| peec.ai | 96% | 229.8K | #176,010 | View details | |
| interodigital.com | 91% | 47.4K | #758,112 | View details | |
| searchengineland.com | 83% | 845.4K | #78,815 | View details | |
| searchenginejournal.com | 83% | #76,724 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 16 similar websites and full traffic analytics for Profound
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 16 similar websites
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Top companies in MarketingTech
3 companies that operate in the same segment as Profound (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Profound
Complete news archive for Profound
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Frequently Asked Questions about Profound
Profound was founded in 2024.
Profound is headquartered in New York, United States. It is registered at New York, New York, United States.
James Cadwallader is the CEO of Profound, as recorded in our data. They have also founded this company.
Profound is a funded company, having raised a total of $335M across 5 funding rounds to date. The company's 1st funding round was a Seed of $3.5M, raised on Aug 2024.
Profound has 451 employees.
Profound is engaged in enhancing brand visibility across AI-driven search engines. Services are provided to enterprise brands, marketing teams, and PR agencies. Solutions are offered for content optimization, AI crawler monitoring, and shopping visibility on platforms like ChatGPT. The platform is tailored to track AI mentions, analyze search trends, and improve brand presence in AI-generated responses. Operations are centered on compliance, security, and enterprise-grade reliability.
Profound offers Answer Engine Insights, Prompt Volumes, Agent Analytics, and Shopping Visibility.
Profound has 18 investors. Key investors include Kleiner Perkins, Lightspeed Venture Partners, Khosla Ventures, NVentures, and Saga.
The valuation of Profound is $1.8B as of Sep 2026.
Profound operates through Profound Inc.
The website of Profound receives about 291 thousand visits a month and ranks #175,657 among all websites worldwide.