About ProGuides
ProGuides is a Media & Entertainment company based in Los Angeles (United States) founded in 2014 by Sam Wang and Kristoph Oedman, and was acquired by Aimlabs in November 2021. Gaming skills are enhanced through online video tutorials on ProGuides. ProGuides has raised $5 million across 1 funding round from investors including Aimlabs, Amplify and M13 Company. The company has 1,700 employees. Its chief executive, as recorded, is Sam Wang. Its website proguides.com draws about 56 thousand monthly visits. Its focus areas include Gaming, Gaming Tech, Gamers Tools and Game Tutorials. Its legal entity is RIOT GAMES. Its competitors include Metafy, Gamer Sensei and ChessKid; 2 of its 3 listed competitors have raised funding.
Company details
ProGuides was founded in 2014 in Los Angeles, United States, and functions as an online learning platform within the gaming sector. Techniques for games such as League of Legends and Hearthstone are taught via instructional videos, enabling users to improve their rankings. The platform operates through its website and is also accessible as an app on the Apple Store.
- Headquarters Los Angeles, United States
- Employees 1,700
- Founders Sam Wang, Kristoph Oedman
- Stage Acquired
- SectorsMedia & Entertainment
- Emailβ’β’β’β’β’β’β’β’
- Website proguides.com
- Social LinkedIn X Facebook
- Acquired by Aimlabs (Nov 2021)
- Legal Name Riot Games
Funding Insights of ProGuides
ProGuides has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Seed round of $5 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 1
- Last Round Seed β $5M
- First Round $5M
(Jan 2020)
- Investors Count 5
All 1 funding rounds of ProGuides with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $5M | Seed | β | M13 Company |
6 investors in total: 6 institutional.
Investors in ProGuides
ProGuides has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Aimlabs, Amplify and M13 Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by M13 venture capital fund. | m13.co | Los Angeles, United States | ||
Tech startups are accelerated sector-agnostically by Amplify. | 2011 | amplify.la | Los Angeles, United States | |
Early-stage startups are funded by Quest Ventures venture capital firm. | questventures.com | Singapore, Singapore | ||
Early-stage VR/AR startups are funded by GFR Fund. | gfrfund.com | San Francisco, United States | ||
Early-stage venture capital is provided for education, healthcare, and PropTech. | peakstate.vc | New York, United States | ||
FPS game performance is enhanced by AI analytics and training. | 2017 | aimlabs.com | Guernsey |
Investor details for ProGuides
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ProGuides
19 people are tracked at ProGuides (8 in leadership, 11 in team); the tracked headcount is 1,700.
| Name | Role | Group |
|---|---|---|
Sam Wang | Co-Founder & CEO | Leadership |
Kristoph Oedman | Co-Founder | Leadership |
Catherine Leth | Director Of Project Management | Leadership |
David Heeger | Chief Scientific Officer | Leadership |
Wayne Mackey | Founder | Leadership |
Giovanni Laerte Frongia | VP Of R&d | Leadership |
Romy Hatfield | Director Of Partnerships | Leadership |
Gijs H. | VP Of Engineering | Leadership |
Daniel Chiu | Advisor And Partnerships | Team |
Scott Henry | Advisor | Team |
Robert Hicks | SME & Account Manager | Team |
Jimmy L. | Senior Manager, Partnerships & Content | Team |
Luca Pitzalis | Unity 3d Developer | Team |
Vlad Frangu | Discord Bot Developer | Team |
Marco Lisci | Junior Unity Software Engineer | Team |
Ellen McGuire | Community Coordinator | Team |
Luca Caberlon | QA Manager | Team |
Marco Romoli | Unity Developer | Team |
Thomas Wollbekk | Software Development Engineer | Team |
Complete people profiles for ProGuides
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of ProGuides
3 dated milestones of ProGuides across 7 years, from founding to its latest funding, stage changes and deals.
- Founded ProGuides is founded.
- Funding First funding round of $5.0M.
- Exit Acquired by Aimlabs.
Competitors of ProGuides
ProGuides has 3 listed competitors in our database, 2 of them funded. They include Metafy, Gamer Sensei and ChessKid.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| metafy.gg | 2020 | Pittsburgh, United States | $33.5M | One-on-one game training sessions are offered through an online platform. | ||
| gamersensei.com | 2016 | Boston, United States | $6.3M | Personalized eSports coaching and skills development are provided. | ||
| chesskid.com | 2005 | Draper, United States | Provides comprehensive chess tutorials through an online platform. |
Detailed competitors of ProGuides
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of ProGuides
The website of ProGuides (proguides.com) receives about 56K visits a month.
- Monthly visits56K
▼ 4.8% vs previous month
Websites whose visitors overlap most with ProGuides. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gosuacademy.com | 100% | #769,219 | View details | ||
gameshedge.com | gameshedge.com | 97% | #655,854 | β | |
| twitch.tv | 84% | 1.1B | #44 | View details | |
aceelo.com | aceelo.com | 80% | β | ||
wecoach.gg | wecoach.gg | 80% | #290,137 | β | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 17 similar websites and full traffic analytics for ProGuides
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Gaming Platforms & Ecosystem
3 companies that operate in the same segment as ProGuides (Gaming Platforms & Ecosystem) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Gaming hardware and accessories are developed for players. | 2005 | Irvine, California, United States | USD 126.27 M | 1,981 | ||
Provider of cross-platform game engine technology | 1991 | Cary, North Carolina, United States | USD 8.13 B | 11,961 | ||
VR-based head-mounted displays for gaming are provided by Oculus. | 2012 | Menlo Park, California, United States | USD 107.05 M |
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Related news about Proguides
Complete news archive for ProGuides
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about ProGuides
ProGuides was founded in 2014 and raised its 1st funding round 6 years after it was founded.
ProGuides is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Sam Wang is the CEO of ProGuides, as recorded in our data. They have also founded this company.
ProGuides is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Seed of $5M, raised on Jan 2020.
ProGuides has 1,700 employees.
ProGuides was founded in 2014 in Los Angeles, United States, and functions as an online learning platform within the gaming sector. Techniques for games such as League of Legends and Hearthstone are taught via instructional videos, enabling users to improve their rankings. The platform operates through its website and is also accessible as an app on the Apple Store.
ProGuides's top competitors include Metafy, Gamer Sensei and ChessKid.
ProGuides has 6 investors. Key investors include Aimlabs, Amplify, M13 Company, Quest Ventures, and GFR Fund.
ProGuides operates through Riot Games.
Yes. ProGuides was acquired by Aimlabs in November 2021.

